General Managers - Publications - Faculty & Research - Harvard Business School

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1998
Case

Nucor Corporation (A)

By: Vijay Govindarajan

Under the leadership of CEO Ken Iverson, Nucor thrived. Nucor's structure was decentralized, with only four management layers. Only 22 employees worked at the corporate headquarters; plants were located in rural areas across the U.S. and the general manager of each... View Details

Keywords: Organizational Change and Adaptation; Organizational Structure; Business Strategy

January 2010 (Revised March 2010)
Compilation

Firm Strategy Vignettes

By: Josh Lerner, G. Felda Hardymon and Ann Leamon

These three vignettes present various issues around the strategy and management of a private equity firm. In one, a senior partner must decide how to manage an over-extended colleague and how to reduce the risk of the firm's portfolio; in the second, a limited partner... View Details

Keywords: Outcome or Result; Business Strategy; Problems and Challenges; Private Equity; Venture Capital; Investment Portfolio; Partners and Partnerships

12 Sep 2023
Research & Ideas

How Can Financial Advisors Thrive in Shifting Markets? Diversify, Diversify, Diversify

boomers surge into retirement and fintech businesses offer new ways for investors to grow their nest eggs. While revenue from financial planning reached $65 billion in 2021, up 30 percent from 2017, many in the industry are trying to figure out how to market to... View Details

Keywords: by Ben Rand; Financial Services

Fall 2012
Article

How 'Big Data' Is Different

Many people today in the information technology world and in corporate boardrooms are talking about "big data." Many believe that, for companies that get it right, big data will be able to unleash new organizational capabilities and value. But what does the term "big... View Details

Keywords: Big Data; Analytics; Mathematical Methods; Information Management; Information Technology Industry

August 1984 (Revised March 1989)
Background Note

Direct, Personal Leadership

By: Joseph L. Badaracco Jr. and Richard R. Ellsworth

Argues that to be effective leaders, general managers must focus on substance, not process, and aggressively combat the forces that can lead to the politicization of the organization. Examines the leader's direct role in setting and communicating goals, managing the... View Details

Keywords: Leadership Style; Management Practices and Processes

August 2020 (Revised September 2020)
Case

Facelift at Olay (A)

By: Sunil Gupta, Rajiv Lal and Olivia Hull

By October 2017, Procter & Gamble’s skincare brand Olay has been struggling with declining sales for several years. The team has tried many remedies, but none has returned the brand to growth. As pressure grows from Olay’s competitors, including hundreds of new... View Details

Keywords: Advertising; Advertising Campaigns; Demographics; Age; Brands and Branding; Marketing Channels; Competitive Advantage; Competitive Strategy; Digital Marketing; Transformation; Marketing Strategy; Social Marketing; Beauty and Cosmetics Industry; United States; Ohio

July 1997 (Revised October 2003)
Case

Chattanooga Ice Cream Division,The

By: Carl S. Sloane

Senior functional officers (marketing, manufacturing, research & development, control, and human resources) clash over alternative ideas for turning around a business in decline. The general manager is faced not only with choosing between competing ideas, but also... View Details

Keywords: Management Style; Management Teams; Groups and Teams; Managerial Roles; Conflict Management; Decisions; Performance

01 Oct 2021
Research & Ideas

Dying to Lead: How Reaching the Top Can Kill You Sooner

demands. "What we’re beginning to understand is that life at the top isn’t that easy." The historical study by Harvard Business School Professor Tom Nicholas, who tracked the status and mortality rates of more than 1,000 managers and... View Details

Keywords: by Jay Fitzgerald

September 2024 (Revised November 2024)
Case

Moss & Associates: 'Empower to Create the Exceptional'

By: Boris Groysberg and Sarah L. Abbott

In 2023, Moss & Associates, a Fort Lauderdale-based general contractor, celebrated its 20th anniversary. The business was founded by Bob Moss and his sons, Chad and Scott. The company had grown to 3,800 employees generating over $3 billion in revenues via two business... View Details

Keywords: Solar; Growth; Community; Organizational Culture; Family Business; Growth Management; Construction Industry; United States

August 1974 (Revised April 1983)
Case

Peter Olafson (A)

By: John J. Gabarro

Describes the problems facing a recent MBA graduate in his job as general manager of a cable television company owned by a parent corporation. Raises issues of corporate divisional relationships and the difficulties facing an inexperienced manager who seems to be... View Details

Keywords: Business Subsidiaries; Television Entertainment; Managerial Roles; Organizational Design; Problems and Challenges

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Article

Reimagining the Balanced Scorecard for the ESG Era

By: Robert S. Kaplan and David McMillan

Companies are increasingly aware that their customers and society in general expect businesses to adopt and work towards social and environmental objectives as well as the traditional financial ones. This involves not only re-evaluating firms’ models but re-imagining... View Details

Keywords: ESG (Environmental, Social, Governance) Performance; Business Ecosystems; Balanced Scorecard; Adaptation; Business Model; Business and Stakeholder Relations

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September 2004 (Revised April 2005)
Background Note

Note on Individual and Corporate Liability

By: Lynn S. Paine

Answers some of the most common questions managers ask about potential corporate and individual liability for corporate misconduct under U.S. law. Describes a few general principles of liability that managers should be aware of. A rewritten version of an earlier note. View Details

Keywords: Corporate Accountability; Legal Liability

January 2003 (Revised March 2003)
Case

Southwest Airlines 2002: An Industry Under Siege

By: James L. Heskett

The company's management is faced with long-term questions regarding the rate and manner of growth in the wake of the 9/11 attacks and general industry malaise. View Details

Keywords: Cost; Product; Risk and Uncertainty; Growth and Development; Air Transportation Industry

February 2001 (Revised May 2001)
Case

Wipro Technologies (A)

By: Lynn S. Paine, Carin-Isabel Knoop and Suma Raju

The new general manager of Wipro's software services division has been brought on board from General Electric to develop the division into a leading provider of software services to the world's largest corporations. A native of India who received management training in... View Details

Keywords: Business or Company Management; Cross-Cultural and Cross-Border Issues; Transformation; Change Management; Human Resources; Software; Information Technology Industry; India

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January 1996 (Revised October 1997)
Case

Americhem: The Gaylord Division (A)

By: David A. Garvin

The Gaylord Division of Americhem, a large chemical company, is in the midst of the first use of a new zero-base budgeting system. The general manager of the division leading the process is experiencing disagreement and conflict among the members of the senior... View Details

Keywords: Budgets and Budgeting; Leadership; Management Practices and Processes; Strategic Planning; Problems and Challenges

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2013
Working Paper

The Appeal of the Appropriate: Accounting, Risk Management, and the Competition for the Supply of Control Systems

By: Anette Mikes

How do certain risk measurements in organizations come to be seen as more reliable and acceptable than others? Taking a multiple-control perspective, I investigate the aftermath of a control debacle at a financial services company (MultiBank), focusing on its insurance... View Details

Keywords: Management Control Systems; Multiple Control Systems; Interactive Control Systems; Performance Measurement; Risk Measurement; Financialization Of Accounting; Institutional Logics; Banking; Risk Management; Fair Value Accounting; Insurance; Financial Services Industry

March 2019 (Revised July 2021)
Case

Waymo LLC

By: John R. Wells and Benjamin Weinstock

On December 5, 2018, Waymo LLC, a subsidiary of Alphabet Inc., launched the United States’ first commercial driverless-car ride-hailing service (Waymo One), based in Phoenix, Arizona. As with other ride-hailing services such as Uber and Lyft, Waymo One riders... View Details

20 Nov 2000
Research & Ideas

Moving from Supply Chains to Supply Networks

Professors Ananth Raman and Roy Shapiro are two members of the HBS faculty team that developed the new Executive Education program, Managing the Supply Chain: The General Manager's Perspective. In this... View Details

Keywords: by Staff

08 Sep 2022
Book

Gen Xers and Millennials, It’s Time To Lead. Are You Ready?

But, frustrated Gen Xers and Millennials need not give up—their time will come, and they need to prepare now. “We desperately need this generation to learn how to manage diverse people, and View Details

Keywords: by Lane Lambert

October 2015
Case

DRW Technologies

By: Stephen A. Greyser and William Ellet

Ed Claiborne is a newly hired corporate vice president of procurement for DRW Technologies, a company that produces advanced military systems with 21 plants in the United States. Claiborne was hired from another company from within the industry, and the news of his... View Details

Keywords: Announcements; Management Style; Organizational Structure; Leadership Style; Human Resources

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