Publications

March 2000 (Revised May 2000)
Case

Evolution of eCoverage in the Online Insurance Market, The

David Riker, the founder and chairman of eCoverage, an online insurance company, describes the various phases of company development, such as presenting a business plan, gathering a management team, getting the word out, and running the site. View Details

Keywords: Business or Company Management; Internet and the Web; Business Startups; Insurance Industry

09 Nov 2020
Video

Muhammad Musa

Muhammad Musa, the Executive Director of BRAC International since 2015, recalls how the founder Sir Abed Hazan Fazle led the NGO’s first international foray in Afghanistan in 2002, negotiating with conflicting parties to establish schools for girls. View Details

10 Jul 2023
Video

Advice to Underestimated Entrepreneurs

26 Jun 2015
Video

Hamdi Akın

Hamdi Akın, founder of infrastructure investment company Akfen Holding, describes how the military coup in Turkey in 1980 brought in a new generation of businesspeople and, especially after 1983, the... View Details

Video

Runa Khan

Runa Khan, Founder and Executive Director of Friendship, an NGO supporting some of the poorest regions in Bangladesh, describes how changes in climate over the last two decades have posed an existential threat to the communities she works with. View Details

June 2020
Case

Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global

By: Anita Elberse and Lizzy Woodham

Bang Si-Hyuk (‘Hitman Bang’) is the founder and co-chief executive officer of Big Hit Entertainment, the company behind BTS, a ‘K-pop’ band that has found unparalleled success around the globe—a remarkable feat given that most of their songs are in Korean. It is March... View Details

Keywords: Music; Entertainment; Superstars; Talent; Talent Development; Labor Economics; General Management; Music Entertainment; Media; Talent and Talent Management; Labor; Contracts; Marketing; Strategy; Music Industry; Entertainment and Recreation Industry

04 Feb 2020
Video

Dr. Prathap C. Reddy

Prathap C. Reddy, founder of India-based Apollo Hospitals, describes his early challenges of dealing with Indian government policies that discouraged setting up of private hospitals. He discusses the political... View Details

May 2002 (Revised May 2003)
Case

Performance Indicator

Performance Indicator is a start-up that holds patents on the use of color-change technology to indicate when golf balls have been damaged by exposure to water. Because golfers put two to five used golf balls into play for every one new ball they buy, the used golf... View Details

Keywords: Information Technology; Patents; Entrepreneurship; Sports; Sports Industry; Entertainment and Recreation Industry

September 2009 (Revised August 2011)
Case

Urban Decay: A Great Idea

By: Lena G. Goldberg

Casual discussions of ideas for a new business can have unintended legal consequences and expectations about founder status and ownership shares may diverge widely. Using facts from a litigated case, the concept of inadvertent formation of a partnership is explored. View Details

Keywords: Business Startups; Spoken Communication; Lawsuits and Litigation; Ownership Stake; Partners and Partnerships

14 Apr 2016
News

Theranos under fire

04 Feb 2020
Video

Savannah Maziya

Savannah Maziya, the founder of South Africa-based Bunengi Holdings, recounts how her involvement in the mining industry naturally led to involvement in both infrastructure and agriculture as the business needed to supply logistics as well as food for its workers. View Details

October 2013
Case

Lufa Farms

By: Jose B. Alvarez, Robert Mackalski, Annelena Loeb and Lisa Mazzanti

In 2013, Mohamed Hage, founder of the rooftop farming business called Lufa Farms, thought his company had reached a level of maturity where scaling the business model was the next logical step. With two greenhouses already in Canada, he was looking into other locations... View Details

Keywords: Rooftop Farms; Agriculture; Greenhouse; Technology; Expansion; Strategic Partnerships; Cultivation; Agribusiness; Agriculture and Agribusiness Industry; Canada

October 2011 (Revised September 2014)
Case

Moda Operandi: A New Style of Fashion Retail

By: Mukti Khaire

Moda Operandi is a startup in the fashion industry. The firm organizes online trunk shows of designers' collections, allowing its members to directly order clothes from the collections shown in Fashion Weeks all over the world. Moda Operandi conveys the preorders to... View Details

Keywords: Business Startups; Entrepreneurship; Order Taking and Fulfillment; Distribution Channels; Internet and the Web; Design; Fashion Industry; Retail Industry

August 2001
Case

Chrysalis Capital: Venture Capital in an Emerging Market

Examines the founding and early development of an Indian venture capital firm. Focuses on the opportunity in the Indian high-technology sector, how the founders have adapted the U.S. venture capital model to an emerging market context, and the organizational challenges... View Details

Keywords: Venture Capital; Emerging Markets; Technology Industry; India

20 Nov 2019
Video

Shamlu Dudeja

Shamlu Dudeja, founder of Malika’s Kantha Collection and Chair of SHE Foundation based in Kolkata, India describes how she reinvented the traditional sewing craft of kantha to make luxury and art products. She... View Details

29 May 2019
Video

2019 Class Day Distinguished Speaker Michael R. Bloomberg

Video

Adenike Ogunlesi

Adenike Ogunlesi, Founder and Chief Responsibility Officer of Ruff 'n' Tumble, discusses her support for female entrepreneurs in Nigeria, emphasizing the importance of mindset, belief in oneself and the possibility to seek business advice in a safe space. View Details

31 Oct 2019
Video

Syed Babar Ali

Syed Babar Ali, Founder of Packages Limited, Milkpak Limited (now Nestlé Pakistan Limited), and Lahore University of Management Sciences, discusses his experiences building a packaging company in Pakistan by... View Details

July 2021
Case

Kevin D. Johnson: To Be a Venture Capitalist or an Operator?

By: Jo Tango and Alys Ferragamo

In May of 2021, Kevin D. Johnson had just graduated from a rigorous Executive MBA program, and he quickly needed to decide on his next career move. Johnson was the founder and CEO of a successful media company, Johnson Media Inc., but his career goals had shifted while... View Details

Keywords: Entrepreneurship; Business Startups; Goals and Objectives; Race; Wealth; Decisions; Venture Capital; Personal Development and Career; United States