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  • 01 Oct 2001
  • Research & Ideas

How To Make Restructuring Work for Your Company

its consumer tissue products business. Management was quite open in declaring this goal. However, experience suggests that investors and analysts generally reward promises of revenue growth much less than they do evidence of cost reductions. In public financial View Details
Keywords: by Stuart C. Gilson
  • Fast Answer

Pharmaceuticals: Drug sales data

Where can I find drug sales data and forecasts? One can begin with: Cortellis – Allows to search for drug sales and drug sale forecasts by date range, drug name, etc. View Details
  • 16 Jul 2007
  • Research & Ideas

Understanding the ‘Want’ vs. ’Should’ Decision

implications do your research findings have for online retailers or other business channels? A: Our study has implications for online and catalogue retailers that offer a range of goods for sale and also offer different delivery options. Such companies might be able to... View Details
Keywords: by Sarah Jane Gilbert; Retail; Entertainment & Recreation
  • May 2017 (Revised March 2018)
  • Case

Predicting Consumer Tastes with Big Data at Gap

By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
Keywords: Retailing; Preference Elicitation; Big Data; Predictive Analytics; Artificial Intelligence; Fashion; Marketing; Marketing Strategy; Marketing Channels; Brands and Branding; Consumer Behavior; Demand and Consumers; Analytics and Data Science; Forecasting and Prediction; E-commerce; Apparel and Accessories Industry; Consumer Products Industry; Fashion Industry; Retail Industry; United States; Canada; North America
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  • December 2017
  • Case

International Institute of Tropical Agriculture

By: Jose B. Alvarez and Sarah Mehta
It is July 2017, and Dr. Nteranya Sanginga, the director general of the Nigeria-based International Institute of Tropical Agriculture (IITA), is making progress toward two of his primary strategic objectives for the nonprofit research Institute: 1) to scale the impact... View Details
Keywords: Scaling Technologies; Youth Unemployment; Innovation In Nonprofits; Agribusiness; Plant-Based Agribusiness; Cash Flow; Labor; Employment; Commercialization; Problems and Challenges; Agriculture and Agribusiness Industry; Africa; Nigeria
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  • Web

Team - Case Method Project

curriculum development for the Case Method Project. He received his Ph.D. in history from Columbia University and is author of Birth of a Salesman: The Transformation of Selling in America (2004) and Fortune Tellers: The Story of America's First Economic View Details
  • January 2021 (Revised March 2021)
  • Case

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Jill Avery, Ayelet Israeli and Emma von Maur
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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  • 04 May 2015
  • Research & Ideas

Need to Solve a Problem? Take a Break From Collaborating

Chatter, Microsoft's Yammer, and Jive Software's suite of namesake products. The global enterprise social software market is forecast to grow to $8.14 billion in 2019, according to MarketWatch, from $4.77 billion in 2014. “When it comes... View Details
Keywords: by Carmen Nobel; Video Game; Web Services
  • Web

Online Finance & Accounting Courses | HBS Online

accounting course is right for me? + – Finance and accounting are essential in any business. All industries require accountants and finance professionals for financial reporting , revenue management , and financial forecasting . While a... View Details
  • Web

Online Business Analytics Course | HBS Online

results of a series of website A/B tests 8 hrs Module 4 Single Variable Linear Regression Analyze the relationship between two variables and develop forecasts for values outside the data set. Highlights Prediction Intervals Interpreting... View Details
  • 11 Aug 2003
  • Research & Ideas

Why Budgeting Kills Your Company

decoupling of the company's resource allocation process from the highest-value strategic opportunities. The answer, some experts say, is to dispense with budgets entirely. The answer, some experts say, is to dispense with budgets entirely—and replace them with a system... View Details
Keywords: by Loren Gary
  • 25 Jan 2010
  • Research & Ideas

A Macroeconomic View of the Current Economy

If they didn't understand it already, executives and corporate managers have learned one huge lesson over the past couple of years: macroeconomics matters. Interest rates. Exchange rates. Trade deficits. The Gross Domestic Product. Inflation. All of these can affect a... View Details
Keywords: by Sean Silverthorne
  • Web

Business Fundamentals Course - CORe | HBS Online

business decisions Implement analytical techniques in Excel Develop effective pricing strategies Identify sources of competitive advantage through differentiation Evaluate the financial health of a business using financial statements Prepare and evaluate financial... View Details
  • 22 Oct 2019
  • Research & Ideas

Use Artificial Intelligence to Set Sales Targets That Motivate

Setting the right sales targets for employees is a difficult balancing act, with long-term consequences on growth and morale. Setting a target too low, making it easily achievable, might cause an an employee to not put in the effort. Setting a target too high can be... View Details
Keywords: by Michael Blanding
  • 28 Aug 2012
  • Working Paper Summaries

Channels of Influence

Keywords: by Lauren Cohen, Umit G. Gurun & Christopher J. Malloy
  • July 2020
  • Case

King's College Hospital in Crisis

By: John R. Wells and Benjamin Weinstock
On December 11, 2017, King’s College Hospital NHS Foundation Trust (King’s), one of London’s leading teaching hospital groups, was put into “special measures” by NHS Improvement (NHSI), the financial regulator of England’s National Health Service (NHS). The future of... View Details
Keywords: Hospitals; Financing; Health Care and Treatment; Financial Condition; Crisis Management; Organizational Structure; Transformation; Strategic Planning; United Kingdom
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  • Web

Advisory Board - Entrepreneurship

computer simulation modeling. In a joint program with Harvard Law School, he lectured on marine legal / regulatory policy. His research focused on forecasting economic and environmental consequences of offshore oil and gas development. He... View Details
  • 09 Jan 2020
  • Book

Rethinking Business Strategy in the Age of AI

years." Companies are forecast to spend $98 billion on AI worldwide in 2023 compared to $38 billion in 2019. While the money may be flowing, few companies have figured out the best way to harness AI while navigating new challenges this... View Details
Keywords: by Dina Gerdeman
  • 23 May 2018
  • Research & Ideas

How to Know If Your Neighborhood Is Being Gentrified

measures of local business activity, such as prices and user ratings, provide a new way of studying the economy. This data can provide indicators that gentrification is occurring, forecast an increase in housing prices, and shed new light... View Details
Keywords: by Dina Gerdeman
  • 18 Jun 2024
  • Research & Ideas

Industrial Decarbonization: Confronting the Hard Challenges of Cement

Cities like Cairo; Chongqing, China; Delhi; and Kinshasa, Congo are experiencing population explosions accompanied by unprecedented demand for homes, offices, factories, and infrastructure. In the United States, the Biden Administration’s policy-driven infrastructure... View Details
Keywords: by by Janelle Conaway; Green Technology; Energy; Industrial Products; Manufacturing