Forecast - Publications - Faculty & Research

31 Mar 2008
HBS Case

JetBlue’s Valentine’s Day Crisis

JetBlue founder, chairman, and then-CEO David Neeleman would later call "the worst operational week in JetBlue's seven-year history." A Storm Brews It started with a winter ice storm forecasted to change to rain. With that... View Details

Keywords: by Julia Hanna; Air Transportation

14 Mar 2023
In Practice

What Does the Failure of Silicon Valley Bank Say About the State of Finance?

exhaustion after several years of dealing with surprises ranging from shortages and runs on basic goods to the Fed’s limited ability to control or even forecast inflation. Something will also have to be said eventually about the... View Details

Keywords: by Dina Gerdeman; Financial Services; Banking

12 Dec 2023
Blog Post

Bridging Science and Business: My Summer Internship at Eli Lilly

forecasting the future landscape of gene editing—a field close to my heart. The goal? To pinpoint where Eli Lilly could judiciously invest today to be at the forefront of tomorrow's medical breakthroughs. It wasn't a simple trend-spotting... View Details

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Human Behavior & Decision-Making - Faculty & Research

ratios in favor of trend-based alternatives. Keywords: Cash Flow ; Volatility ; Investment Return ; Asset Pricing ; Forecasting and Prediction ; Valuation ; Stocks Citation Related Hillenbrand, Sebastian, and Odhrain McCarthy. "Cash Flow... View Details

Fast Answer

Pharmaceuticals: Drug sales data

Where can I find drug sales data and forecasts? One can begin with: Cortellis – Allows to search for drug sales and drug sale forecasts by date range, drug name, etc. View Details

01 Oct 2001
Research & Ideas

How To Make Restructuring Work for Your Company

its consumer tissue products business. Management was quite open in declaring this goal. However, experience suggests that investors and analysts generally reward promises of revenue growth much less than they do evidence of cost reductions. In public financial View Details

Keywords: by Stuart C. Gilson

May 2017 (Revised March 2018)
Case

Predicting Consumer Tastes with Big Data at Gap

By: Ayelet Israeli and Jill Avery

CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details

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December 2017
Case

International Institute of Tropical Agriculture

By: Jose B. Alvarez and Sarah Mehta

It is July 2017, and Dr. Nteranya Sanginga, the director general of the Nigeria-based International Institute of Tropical Agriculture (IITA), is making progress toward two of his primary strategic objectives for the nonprofit research Institute: 1) to scale the impact... View Details

Keywords: Scaling Technologies; Youth Unemployment; Innovation In Nonprofits; Agribusiness; Plant-Based Agribusiness; Cash Flow; Labor; Employment; Commercialization; Problems and Challenges; Agriculture and Agribusiness Industry; Africa; Nigeria

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16 Jul 2007
Research & Ideas

Understanding the ‘Want’ vs. ’Should’ Decision

implications do your research findings have for online retailers or other business channels? A: Our study has implications for online and catalogue retailers that offer a range of goods for sale and also offer different delivery options. Such companies might be able to... View Details

Keywords: by Sarah Jane Gilbert; Retail; Entertainment & Recreation

Web

Online Finance & Accounting Courses | HBS Online

accounting course is right for me? + – Finance and accounting are essential in any business. All industries require accountants and finance professionals for financial reporting , revenue management , and financial forecasting . While a... View Details

March–April 2023
Article

Market Segmentation Trees

By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis

Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details

Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing

18 Jun 2024
Research & Ideas

Central Banks Missed Inflation Red Flags. This Pricing Model Could Help.

environments.” If central banks had used economic models that account for variations in the speed of firm’s pricing decisions rather than their traditional forecasting tools, policymakers might have detected rising inflation sooner,... View Details

Keywords: by Rachel Layne; Financial Services; Banking

Web

Online Business Analytics Course | HBS Online

results of a series of website A/B tests 8 hrs Module 4 Single Variable Linear Regression Analyze the relationship between two variables and develop forecasts for values outside the data set. Highlights Prediction Intervals Interpreting... View Details

11 Aug 2003
Research & Ideas

Why Budgeting Kills Your Company

decoupling of the company's resource allocation process from the highest-value strategic opportunities. The answer, some experts say, is to dispense with budgets entirely. The answer, some experts say, is to dispense with budgets entirely—and replace them with a system... View Details

Keywords: by Loren Gary

25 Jan 2010
Research & Ideas

A Macroeconomic View of the Current Economy

If they didn't understand it already, executives and corporate managers have learned one huge lesson over the past couple of years: macroeconomics matters. Interest rates. Exchange rates. Trade deficits. The Gross Domestic Product. Inflation. All of these can affect a... View Details

Keywords: by Sean Silverthorne

Web

Business Fundamentals Course - CORe | HBS Online

inform business decisions Implement analytical techniques in Excel Develop effective pricing strategies Identify sources of competitive advantage through differentiation Evaluate the financial health of a business using financial statements Prepare and evaluate... View Details

January 2021 (Revised March 2021)
Case

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Jill Avery, Ayelet Israeli and Emma von Maur

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States

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22 Oct 2019
Research & Ideas

Use Artificial Intelligence to Set Sales Targets That Motivate

Setting the right sales targets for employees is a difficult balancing act, with long-term consequences on growth and morale. Setting a target too low, making it easily achievable, might cause an an employee to not put in the effort. Setting a target too high can be... View Details

Keywords: by Michael Blanding

28 Aug 2012
Working Paper Summaries

Channels of Influence

Keywords: by Lauren Cohen, Umit G. Gurun & Christopher J. Malloy

July 2020
Case

King's College Hospital in Crisis

By: John R. Wells and Benjamin Weinstock

On December 11, 2017, King’s College Hospital NHS Foundation Trust (King’s), one of London’s leading teaching hospital groups, was put into “special measures” by NHS Improvement (NHSI), the financial regulator of England’s National Health Service (NHS). The future of... View Details

Keywords: Hospitals; Financing; Health Care and Treatment; Financial Condition; Crisis Management; Organizational Structure; Transformation; Strategic Planning; United Kingdom

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