Fast-moving Consumer Goods - Publications - Faculty & Research

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2023 Reunion Presentations - Alumni

at all costs, the other that says fail fast, fail often. The trouble is that both approaches lack the crucial distinctions to help us separate good failure from bad. As a result, we miss the opportunity to fail well. Join Professor Amy... View Details

21 Jun 2010
Research & Ideas

Strategy and Execution for Emerging Markets

therefore focus their research worldwide, not just on the BRICs. “Often the main prize today is the emerging middle class, which aspires to consume world class products at lower price points." -Krishna G. Palepu "We have been studying... View Details

Keywords: by Martha Lagace

28 Jun 2011
First Look

First Look: June 28

period of incredible customer and revenue growth for Groupon. Reviewing Groupon's rise, the case explores whether Groupon promotions are really good for local merchants, whether it can continue to thrive amidst increasingly intense... View Details

Keywords: Sean Silverthorne

18 May 2022
Research & Ideas

Are Banks the ‘Bad Guys’? Overdraft Fees Are Crushing Low-Income Customers

Payday lenders have long been cast as villains for charging consumers sky-high interest rates, leaving borrowers who live paycheck to paycheck struggling to repay loans. But conventional banks are just as guilty of using fees to penalize... View Details

Keywords: by Rachel Layne; Financial Services

17 Jan 2023
In Practice

8 Trends to Watch in 2023

As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details

Keywords: by Avery Forman

15 Jul 2008
First Look

First Look: July 15, 2008

review the empirical work based on the predictions of these models of collective action. While the available evidence is generally consistent with these theories, there is a dearth of quality evidence. Moreover, a large part of the variation in access to public View Details

Keywords: Martha Lagace

28 Nov 2018
HBS Case

On Target: Rethinking the Retail Website

knew from previous experience leading data science at Gap Inc. that consumers get frustrated with slow mobile apps. To him, the most important engineering requirement was providing users with a response to their search in milliseconds... View Details

Keywords: by Dina Gerdeman; Retail

14 Aug 2018
First Look

First Look at New Research and Ideas, August 14, 2018

in the modern economy. With so much riding on innovation, creativity, and spark, it is essential to attract and retain quality talent—but what good does this talent do if no one is able to speak their mind? The traditional culture of... View Details

Keywords: by Sean Silverthorne

01 Mar 2016
First Look

March 1, 2016

their demand for a risky asset by weighing two signals: an average of the asset’s past price changes and the asset’s degree of overvaluation. The two signals are in conflict, and investors “waver” over time in the relative weight they put on them. The model predicts... View Details

Keywords: Sean Silverthorne

24 Jul 2000
Research & Ideas

Value Maximization and Stakeholder Theory

constituency. We cannot create value without good relations with customers, employees, financial backers, suppliers, regulators, communities, and the rest. But having said that, we can now use the value criterion for choosing among those... View Details

Keywords: by Michael C. Jensen

26 Sep 2023
Book

Digital Strategy: A Handbook for Managing a Moving Target

live our everyday life (Autio et al., 2021). In fact, the combined effects of these four key technologies have driven an unexpected dramatic compression in the cost of producing, searching, amassing, storing, analyzing, and sharing data. This condition occurs, at least... View Details

Keywords: by Dina Gerdeman; Information Technology; Technology

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

regulation. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55884 April 2019 Journal of Economic Behavior & Organization Incentives for Public Goods Inside Organizations: Field Experimental Evidence By: Blasco,... View Details

Keywords: Dina Gerdeman

06 Jul 2023
News

Lessons from Major League Baseball's Game-Changing Innovations

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. Back in 2014, When Chris Marinak (MBA 2008) was in the process of rolling out the instant replay system as a Senior Vice President at Major League Baseball, he... View Details

02 Jun 2022
Research & Ideas

Blissful Thinking: When It Comes to Finding Happiness, 'Your Dreams Are Liars'

graduated. “Here’s the good news: They got everything they wanted,” Brooks said. “Here’s the bad news: They wanted the wrong thing. The result is that they’re not as happy as they could be. We need to teach a class on happiness,” Brooks... View Details

Keywords: by Dan Morrell

Web

Human Behavior & Decision-Making - Faculty & Research

The seeming randomness by which spontaneous thoughts arise might give people good reason to dismiss them as meaningless. We suggest that it is precisely the lack of control over and access to the processes by which they arise that leads... View Details

01 Dec 2023
News

Thinking Ahead

intermediate fix—even more pressing. “An open problem is whether you can train a generative AI model from scratch on your own data, preserve privacy, and still have good utility,” says Neel. Differential privacy—the practice of... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

16 Feb 2010
Research & Ideas

The Outside-In Approach to Customer Service

example of a company that has been on this journey? A: Best Buy, the largest dedicated consumer electronics retailer in the United States, provides a good example of a company that developed an outside-in... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products

24 Apr 2023
HBS Case

What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

two cannabinoids found in marijuana and hemp. Cann distinguished itself by offering only “micro-dose,” or “low-dose,” beverages that appeal to consumers who only want to get mildly “buzzed,” as opposed to “stoners” who seek out heavier... View Details

Keywords: by Jay Fitzgerald; Consumer Products; Consumer Products

12 Sep 2023
What Do You Think?

Who Gets the Loudest Voice in DEI Decisions?

losses from alienated consumers disagreeing with marketing that celebrated diversity. As you look over the proposal from human resources, you note that the revised program will be required of all new employees. It seems reasonable. It... View Details

Keywords: by James Heskett

11 May 2016
Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

(Editor’s note: Fix This! is a series of occasional stories about industries that provide bad consumer experiences and how they can be fixed.) Consumers routinely list buying a car as the worst shopping... View Details

Keywords: by Sean Silverthorne; Auto

Publications