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24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

compensating tangible benefits. (Recently they reinstalled a program in a market where all non-Every Day Low Pricing players offered them.) A lot of this uncertainty is due to a number of myths. In this paper we want to clarify the most... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products