Ethical Marketing - Publications - Faculty & Research

2009
Working Paper

Smith and Rawls Share a Room: Stability and Medians

By: Bettina-Elisabeth Klaus and Flip Klijn

We consider one-to-one, one-sided matching (roommate) problems in which agents can either be matched as pairs or remain single. We introduce a so-called bi-choice graph for each pair of stable matchings and characterize its structure. Exploiting this structure we... View Details

Keywords: Fairness; One-Sided Platforms; Two-Sided Platforms; Marketplace Matching; Mathematical Methods; Balance and Stability

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01 Dec 2012
News

50 Years & Counting

developing world as well. With HBS associate professor Mukti Khaire and doctoral student Alexandra Feldberg, McGinn is looking at a 30-year period of change in India driven, in part, by self-employed women entering into the country's View Details

Keywords: Deborah Blagg; Business Schools & Computer & Management Training; Educational Services

March 2008 (Revised January 2010)
Background Note

Note on Accountability in the U.S. Health Care System

By: Regina E. Herzlinger and Michael Millenson

This note explains how health care providers, health insurers, and consumers are held accountable for their performance and the entrepreneurial opportunities thus created. View Details

Keywords: Entrepreneurship; Ethics; Insurance; Corporate Accountability; Health Care and Treatment; Demand and Consumers; Health Industry; United States

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01 Dec 1999
News

Covering the Issues

insistence on this point . . . accounts for much of our trouble with American society today." Articles on the social and ethical aspects of cases in the marketing curriculum and the results of a poll of... View Details

Keywords: Susan Young, Deborah Blagg, and Garry Emmons

19 Mar 2019
First Look

New Research and Ideas, March 19, 2019

Bros Coffee: Leadership Selection No abstract available. Purchase this case:https://hbsp.harvard.edu/product/119038-PDF-ENG Harvard Business School Case 119-049 Accenture’s Code of Business Ethics Leaders of Accenture’s compliance and... View Details

Keywords: Dina Gerdeman

28 Apr 2015
First Look

First Look: April 28

literature in behavioral ethics and moral psychology on ordinary unethical behavior. Publisher's link: http://www.sciencedirect.com/science/article/pii/S2352154615000443 April 2015 Academy of Management Journal Unearned Status Gain:... View Details

Keywords: Sean Silverthorne

01 Jun 1999
News

Sheila Lirio Marcelo

Cambridge, for example, she served as a market research consultant, covering the telecommunications industry in Asia. Her strong interest in the region prompted her to seek a summer internship in the Philippines with Monitor Company, the... View Details

Keywords: Marguerite Rigoglioso

19 May 2011
Research & Ideas

Empathy: The Brand Equity of Retail

example of a hospital patient who consistently refused to follow medical orders, gave all the doctors bad reviews in customer surveys regardless of quality of care, and eventually threatened to strip naked in the hospital lobby and threw a tantrum. At that point the... View Details

Keywords: by Carmen Nobel; Health

01 Dec 2010
News

Record Gift to HBS from India’s Tata Group

organization respected in India for 140 years. The Tata Group has always been known for its adherence to strong values and business ethics and revered for its significant economic, civic, and philanthropic impact. It is widely respected... View Details

Keywords: Tata Hall

01 Aug 2016
Research & Ideas

Retail Execs Underplay Current Performance to Investors--but Why?

Retail executives aren’t always giving stockholders the straight scoop about the financial standing of their companies in comments around earnings announcements—and some may be providing misleading information, potentially for their own benefit. That’s the upshot of... View Details

Keywords: by Dina Gerdeman; Financial Services

February 2022 (Revised October 2022)
Case

P.T. Barnum: Changing the World

By: Robert Simons and Shirley Sun

This case describes the life of P.T. Barnum, widely considered to the be the father of modern advertising and marketing. Barnum showed his genius for business early, selling lottery tickets and confections from his father’s store. He went on to found a famous museum of... View Details

Keywords: Entertainment; Entrepreneurship; Personal Characteristics; Marketing; Success; Values and Beliefs; Mission and Purpose; Entertainment and Recreation Industry; United States; Europe

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20 Aug 2007
Research & Ideas

HBS Cases: Using Investor Relations Proactively

the financial markets nor found consistent with the firm's previous objectives. Total also learned that it had to be prepared to communicate about accidents. Its slow response when the oil tanker Erika split in 2 and sank in 1999, causing... View Details

Keywords: by Martha Lagace; Energy; Utilities

September 2018
Article

Religious Shoppers Spend Less Money

By: Didem Kurt, J. Jeffrey Inman and Francesca Gino

Although religion is a central aspect of life for many people across the globe, there is scant research on how religion affects people’s non-religious routines. In the present research, we identify a frequent consumption activity that is influenced by religiosity:... View Details

Keywords: Religion; Spending; Consumer Behavior; Values and Beliefs

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December 2018
Article

Reserve Design: Unintended Consequences and the Demise of Boston's Walk Zones

By: Umut Dur, Scott Duke Kominers, Parag A. Pathak and Tayfun Sönmez

Admissions policies often use reserves to grant certain applicants higher priority for some (but not all) available seats. Boston’s school choice system, for example, reserved half of each school’s seats for local neighborhood applicants while leaving the other half... View Details

Keywords: Neighborhoods; Equal Access; School Choice; Affirmative Action; Desegregation; Marketplace Matching; Fairness; Local Range; Education; Policy

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2011
Working Paper

Fairness, Efficiency and Flexibility in Organ Allocation for Kidney Transplantation

By: Dimitris Bertsimas, Vivek F. Farias and Nikolaos Trichakis

We propose a scalable, data-driven method for designing national policies for the allocation of deceased donor kidneys to patients on a waiting list, in a fair and efficient way. We focus on policies that have the same form as the one currently used in the U.S. In... View Details

Keywords: Fairness; Policy; Health Disorders; Marketplace Matching; Performance Effectiveness; Rank and Position; Health Industry; United States

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10 Jan 2005
Research & Ideas

How to Put Meaning Back into Leading

have been engaging in research examining the linkage between meaning and economic life. Through informal discussions, we came to understand that while our methods were different, we were each absorbed in trying to answer similar questions. Among them are: How can... View Details

Keywords: by Martha Lagace

Web

Navigating Your Worth: AI, Negotiations, and the Nature of Expertise - Course Catalog

the data generated by your work? What if instead, you find yourself the owner of data generated by people you employ? How should you use it to remain competitive? What are the ethical and social implications of the choices you make? We... View Details

01 Feb 2013
News

Growth Strategy Has Double Bottom Line

says Hourdequin. "Another set consists of those who have a mission or impact orientation: they are looking for a financial return, but they also want to direct their capital to investment pools that help to achieve good environmental and social outcomes." Hoffer... View Details

Keywords: Louisa Rigali; Forestry and Logging; Agriculture; Funds, Trusts, and Other Financial Vehicles; Finance

November 2000 (Revised June 2001)
Case

Pokemon: Gotta Catch 'Em All

Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details

Keywords: Age; Entertainment; Ethics; Cross-Cultural and Cross-Border Issues; Brands and Branding; Entertainment and Recreation Industry; Japan; United States

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