Publications

September 2004 (Revised June 2005)
Case

QUALCOMM, Inc. 2004

By: David B. Yoffie, Pai-Ling Yin and Elizabeth Kind

QUALCOMM, Inc. had transitioned from a fledgling startup into a Fortune 500 wireless technology leader. Its CDMA technology was considered the preeminent technology and was the world's fastest growing wireless communications technology. CEO Irwin Jacobs had a number of... View Details

Keywords: Business Startups; Government and Politics; Leadership Style; Resource Allocation; Product Positioning; Problems and Challenges; Information Technology; Mobile and Wireless Technology; China; India

01 Nov 2011
First Look

First Look: Nov. 1

PublicationsBlind Spots Authors:Max H. Bazerman and Ann E. Tenbrunsel Publication:The Montréal Review (September 2011) An abstract is unavailable at this time. Read the article: http://www.themontrealreview.com/2009/Blind-Spots-Bazerman-and-Tenbrunsel.php KFC's... View Details

Keywords: Sean Silverthorne

January 2011
Case

Serious Materials

By: Thomas J. Steenburgh and Elizabeth A. Kind

Serious Materials is a start up who is moving into clean tech markets. The company's first product, QuietRock, originated the sound proofing drywall category and created a steady stream of revenue. It was now considering how to expand its product line to compete in the... View Details

Keywords: Business Startups; Entrepreneurship; Brands and Branding; Marketing Strategy; Product Launch; Product Positioning; Market Entry and Exit; Green Technology Industry

Web

Business & Environment - Faculty & Research

path from dirty to clean technology. We then estimate the model using a combination of regression analysis on the relationship between R&D and patents, and simulated method of moments using microdata on employment, production, R&D, firm growth, View Details

01 Dec 2023
News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

18 Jun 2024
Research & Ideas

Industrial Decarbonization: Confronting the Hard Challenges of Cement

Cities like Cairo; Chongqing, China; Delhi; and Kinshasa, Congo are experiencing population explosions accompanied by unprecedented demand for homes, offices, factories, and infrastructure. In the United States, the Biden Administration’s policy-driven infrastructure... View Details

Keywords: by by Janelle Conaway; Green Technology; Energy; Industrial Products; Manufacturing

October 2004 (Revised April 2005)
Case

Lexar Media: The Digital Photography Company?

Examines growth options for a start-up that has parlayed its core technology in flash memory controllers into a rapidly growing position in the emerging digital photography industry. The new CEO must decide whether LexarMedia should maintain its identity as a digital... View Details

Keywords: Technology; Mission and Purpose; Organizational Change and Adaptation; Growth Management; Market Entry and Exit; Business Startups; Business Strategy; Technology Industry

07 Jun 2023
Blog Post

My One Case: MBA Class of 2023 Looks Back

retention when compared to competitors. It was fun to find a virtuous cycle within a business model that has nothing to do with the network effects of a tech platform. The case was extremely important in highlighting why we should look deeply View Details

05 Sep 2012
First Look

First Look: September 5

Vijayaraghavan Publication:Harvard Business Review 90, no. 9 (September 2012) Abstract An abstract is unavailable at this time. Read the article: http://hbr.org/2012/09/should-you-listen-to-the-customer/ar/1 'I'll Have One of Each': How Separating Rewards View Details

Keywords: Sean Silverthorne

12 Sep 2022
Research & Ideas

When Experts Play It Too Safe: Innovation Lessons from a NASA Experiment

colleagues studied how experts judged contest entries and found that the greater an evaluator’s expertise, the more likely they were to nix less feasible proposals in favor of safer bets. “Who we select to do our evaluations and to pick... View Details

Keywords: by Rachel Layne; Aerospace

October 2024
Case

Allurion: Competing in the Age of GLP-1

By: Satish Tadikonda, Rajiv Lal, David Lane and Sarah Sasso

Shantanu Gaur had built Allurion into a formidable business internationally, providing obesity patients with a less invasive option long before GLP-1 drugs became the latest craze. Selling Allurion's medical device across 60+ countries, he awaited FDA approval to bring... View Details

Keywords: Corporate Entrepreneurship; Health Care and Treatment; Global Strategy; Competitive Strategy; Market Entry and Exit; Medical Devices and Supplies Industry; Health Industry; United States; United Kingdom; France; India; Brazil; Middle East

Web

Technology & Innovation - Faculty & Research

heterogeneous telecommunication costs arising from different regulatory regimes) strengthens our results. 2014 Working Paper Bridging Science and Technology Through Academic-Industry Partnerships By: Sen Chai and Willy C. Shih Scientific research and its translation... View Details

November 2023 (Revised April 2025)
Case

Norse Atlantic Airways

By: Willy Shih

Bjørn Tore Larsen, Norse Atlantic Airways' founder and CEO, hadn't planned to get into the airline business. But when the COVID-19 pandemic depressed the global demand for air travel and the lease rates for jetliners, he realized if ever he was going to get into the... View Details

Keywords: Business Model; Business Startups; Market Entry and Exit; Leasing; Business Strategy; Segmentation; Interest Rates; Air Transportation Industry; Europe; North America; Norway; United Kingdom; United States