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Show Results For
- All HBS Web
(806)
- People (6)
- News (185)
- Research (526)
- Events (1)
- Multimedia (4)
- Faculty Publications (356)
- May 2008
- Supplement
Hasbro Games -- POX (A) and (B), Supporting Video
By: Elie Ofek
The video contains advertisements and media related clips regarding the launch of Hasbro's POX handheld game. View Details
Ofek, Elie. "Hasbro Games -- POX (A) and (B), Supporting Video." Harvard Business School Video Supplement 508-706, May 2008.
- 01 Sep 2013
- News
The New Rules of E-Commerce
(Palgrave Macmillan), he has succeeded with a contrarian view about e-commerce. While other online markets focus on the end customer, Rakuten's mission is to support the vendors who sell to those customers. His rewrite of the rules of... View Details
- 01 Mar 2014
- News
Insight: Yenball
kind of successful marketing has led to some outsized returns for clubs and the cities that house them, with the Seattle Mariners reporting that the presence of longtime star Ichiro Suzuki—"the Ichiro effect"—was worth more than $55... View Details
- Profile
Blake Landro
company.” There, Blake focused on the intersection of technology and the delivery of marketing messages. “The experience taught me the importance of being able to articulate value to your customers,” says Blake. Like many MBA candidates,... View Details
- 01 Dec 2017
- News
3-Minute Briefing: Wei Zhang (MBA 1999)
Above: Zhang and the popular “Tao Doll” figurines that represent Alibaba’s e-commerce platform. (photo by Christina Gandolfo) I joined Alibaba in 2008 as part of its strategic investments team. I never thought that one day we would have an View Details
Keywords: Julia Hanna
- Fast Answer
IFC: LA/Hollywood
Where can I find entertainment & media industry/market analysis, company data and news? OVERVIEWS AND ANALYSIS IBISWorld
Research reports on a wide range of industries, including Cable Networks, Television Production, and... View Details
Research reports on a wide range of industries, including Cable Networks, Television Production, and... View Details
- September 2011 (Revised August 2015)
- Case
ScoreBig
By: William A. Sahlman, Jeffrey Glass and Evan W. Richardson
The founding team at ScoreBig, an event ticketing company, is on the verge of a public launch of their product. The company has made great progress in negotiating access to tickets, designing its interface, and building a proprietary architecture. For consumers,... View Details
Keywords: Business Model; Marketing Strategy; Product Launch; Business Startups; Business Strategy; Corporate Finance; Entertainment and Recreation Industry
Sahlman, William A., Jeffrey Glass, and Evan W. Richardson. "ScoreBig." Harvard Business School Case 812-043, September 2011. (Revised August 2015.)
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
strictly online. Who reads newspapers? Old guys. So this is an industry that is being dramatically transformed. “The reality for the advertising industry is that the old model is broken.” As broadband enables new forms of entertainment... View Details
- 02 Jun 2021
- News
The NBA's African Expansion
academies to build a pipeline of talent and expand the NBA’s brand. “This growth will come to life by, amongst other things, increasing the NBA’s footprint in Africa and opening additional offices in priority markets across the continent... View Details
- April 2007
- Teaching Note
iPod vs. Cell Phone: A Mobile Music Revolution? (TN)
By: David B. Yoffie
Teaching note to 707419. View Details
- 01 Apr 1997
- News
Facing the Music
about the recent slump but also about the fascinating workings of the star-maker machinery behind the music that moves America. Strauss Zelnick, president and CEO of BMG Entertainment North America, a division of Germany's Bertelsmann AG... View Details
Keywords: Marguerite Rigoglioso
- 29 Mar 2012
- Working Paper Summaries
An Exploration of Luxury Hotels in Tanzania
- 01 Oct 2001
- News
Barbara Bry: Business is Blooming
University of California, San Diego. "It was clear," Bry says, "that growth in the old Navy town of San Diego was going to have to come from new technology companies. CONNECT was designed to link entrepreneurs with the resources they needed —primarily money, but also... View Details
- November 2017
- Teaching Note
Reinventing Best Buy
By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 716-455.
On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales.... View Details
Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Technology; Hardware; Information Technology; Internet; Mobile Technology; Online Technology; Search Technology; Software; Web; Web Sites; Wireless Technology; Resource Allocation; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul
- Web
Alumni in Climate Networking Series: Miami - Blog - Business & Environment
Careers Climate Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable Production... View Details
- 23 Mar 2015
- Research & Ideas
It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers
attract desirable customers. "On the face of it, price coherence seems good for consumers because they get a benefit for choosing the intermediary, and they pay no additional fee," says Benjamin G. Edelman, an associate professor at Harvard Business School in the... View Details
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
are on the increase. These substitutes compete directly with traditional media for advertisers' marketing dollars. Similarly, mergers between media providers and content suppliers (such as news and View Details
Keywords: Peter K. Jacobs
- September 2014 (Revised March 2015)
- Case
Managing Multi-Media Audiences at WHDH (Boston)
By: Thales Teixeira and V. Kasturi Rangan
WHDH's Channel 7 News rose to the #1 position in Boston-area news broadcasting through its embrace of an innovative format and for affiliating with NBC. Since the early 2000s, however, other news programs had copied their format, and young audiences had begun to use... View Details
Keywords: Online News; Television Advertising; Attention Economics; Cross-media Efforts; Competition; Internet and the Web; Consumer Behavior; Organizational Change and Adaptation; Change Management; Marketing Strategy; Decision Choices and Conditions; Digital Marketing; Television Entertainment; Media and Broadcasting Industry; Boston
Teixeira, Thales, and V. Kasturi Rangan. "Managing Multi-Media Audiences at WHDH (Boston)." Harvard Business School Case 515-037, September 2014. (Revised March 2015.)
- 01 Mar 2019
- News
@Soldiers Field
market appeal at the cost of creativity. ARS LONGA Harvard University’s ArtLab opened in February on Allston’s North Harvard Street. The 9,000-square-foot “work-in-progress” space encourages interdisciplinary experimentation and... View Details
Keywords: Arts, Entertainment
- Profile
Creighton Taylor
me to business, because as a business person, you need to adapt to new environments quite a bit.” Even as Creighton majored in music in college, he nurtured his interest in numbers. After graduation, he spent three years in a variety of sales and View Details