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- October 2008
- Article
Creativity and the Role of the Leader
By: Teresa M. Amabile and Mukti Khaire
In today's innovation-driven economy, understanding how to generate great ideas has become an urgent managerial priority. Suddenly, the spotlight has turned on the academics who've studied creativity for decades. How relevant is their research to the practical... View Details
- October 2008 (Revised January 2011)
- Case
Lawrence Trinh: Venturing to Vietnam
By: Joshua D. Margolis and Rachel Gordon
Should Lawrence Trinh pursue his aspiration of working in Vietnam—and if so, what set of principles and practices should he adopt if he encounters corruption? These are questions that reverberate for many students who wish to work in emerging markets and other contexts... View Details
- September 2008 (Revised April 2011)
- Case
The American Express Card
By: John A. Quelch
Senior executives at American Express are reviewing the company's marketing strategy for charge and credit cards in the United States. A variety of growth options exists for students to consider, including further penetration of existing markets and the opening of new... View Details
- 2008
- Working Paper
Variation in Experience and Team Familiarity: Addressing the Knowledge Acquisition-Application Problem
By: Robert S. Huckman and Bradley R. Staats
Prior work in organizational learning has failed to find a consistent effect of variation in experience on performance. While some studies find a positive relationship between these two variables, others find no effect or even a negative relationship. In this paper, we... View Details
- 2008
- Book
Execution Premium: Linking Strategy to Operations for Competitive Advantage
By: Robert S. Kaplan and David P. Norton
In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize... View Details
- July 2008
- Case
Hilton Hotels: Brand Differentiation through Customer Relationship Management
By: Lynda M. Applegate, Gabriele Piccoli and Chekitan Dev
This case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM... View Details
- July 2008
- Exercise
Information Use by Managers in Decision Making: A Team Exercise
By: Amy C. Edmondson and Ann Cullen
The purpose of this exercise is to explore the challenges of information collection and analysis. Students will, experientially, gain insights into how information is used and be exposed to a framework for identifying and evaluating information. In addition, the... View Details
- July 2008 (Revised September 2008)
- Case
Work is Good: Branding the Employ+Ability Mission
By: Lynda M. Applegate, Monica Higgins and Susan Saltrick
Employ+Ability, a small company employing developmentally disabled adults, finds itself competing with low-cost producers of its core products-therapeutic hot and cold packs. How might an innovative branding campaign, centered on the company's core value of "Work Is... View Details
- July 2008 (Revised April 2009)
- Background Note
Horizontal Specialization and Modularity in the Semiconductor Industry
By: Willy C. Shih, Chintay Shih and Chen-Fu Chien
Well-codified interfaces have enabled horizontal specialization in the global semiconductor industry. This Technical Note describes the modern integrated circuit value chain, and the motivation for the reuse of blocks of intellectual property in modern IC designs. It... View Details
- July 2008 (Revised July 2019)
- Case
Amazon: The Brink of Bankruptcy
Enables a thorough analysis of the Amazon.com business model and its evolution from 1994 to 2001. The case ends with the company poised on the brink of bankruptcy and enables discussion of how to turnaround the company and leverage proprietary assets. View Details
- 2008
- Working Paper
Wellsprings of Creation: How Perturbation Sustains Exploration in Mature Organizations
By: David James Brunner, Bradley R. Staats, Michael L. Tushman and David M. Upton
Organizations struggle to balance simultaneous imperatives to exploit and explore, yet theorists differ as to whether exploitation undermines or enhances exploration. The debate reflects a gap: the missing mechanism by which organizations break free of old routines and... View Details
- June 2008
- Case
Threadless: The Business of Community
By: Karim R. Lakhani and Zahra Kanji
Threadless.com, the online, Chicago-based t-shirt company, was not your typical fashion apparel company. The company, run by Jake Nickell, Jacob DeHart, and Jeffrey Kalmikoff, turned the fashion business on its head by enabling anyone to submit designs for t-shirts and... View Details
- June 2008 (Revised April 2013)
- Case
Bernd Beetz: Creating the New Coty
By: Geoffrey Jones and David Kiron
Considers the creation of the world's largest fragrance company by Bernd Beetz, appointed chief executive of Coty Inc. in 2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty... View Details
- June 2008 (Revised October 2009)
- Case
InnoCentive.com (A)
By: Karim R. Lakhani
InnoCentive.com, a firm connecting R&D labs of large organizations to diverse external solvers through innovation contests, has to decide if it will enable collaboration in its community. Case covers the basics of a distributed innovation system works and the... View Details
- 2008
- Working Paper
Collaborative Architectures for Innovation
By: Gary P. Pisano and Roberto Verganti
Collaborative innovation has become a hot topic in innovation today. Scholars, consultants, and the business press all urge companies seeking to boost innovative performance to become more "collaborative." Too often, however, companies fail to distinguish among the... View Details
- May 2008
- Exercise
Stakeholder Analysis Tool
This exercise enables users to: identify stakeholders and analyze their interests and expectations; categorize interests and expectations based on importance; and develop an action plan. View Details
- 2008
- Working Paper
Agency and Institutions: A Review of Institutional Entrepreneurship
By: Julie Battilana, Bernard Leca and Eva Boxenbaum
This paper analyzes the literature that has been published on institutional entrepreneurship since Paul DiMaggio introduced the notion in 1988. Based on a systematic selection and analysis of articles, the paper outlines an emerging consensus on the definition and... View Details
- April 2008
- Supplement
ProfitLogic (CW)
By: Lynda M. Applegate, Richard G. Hamermesh and Michael J. Roberts
This interactive spreadsheet accompanies the ProfitLogic case (#802-110) to enable analysis of the cash flow implications of three business models that the company is considering. Students are able to change key assumptions and see the impact on cash flow. View Details
- March 2008 (Revised March 2009)
- Case
Microsoft's Unlimited Potential (A)
By: V. Kasturi Rangan and Marie Bell
In April 2007, Bill Gates announced Microsoft Unlimited Potential. Its mission was to enable social and economic opportunity for the next five billion people. To deliver against this mission, Microsoft sought to focus its citizenship efforts and its product development... View Details
- March 2008 (Revised April 2008)
- Case
Corning: 156 Years of Innovation
By: H. Kent Bowen and Courtney Purrington
The executive team at Corning has committed to double the rate of new business creation per decade, while at the same time growing the company's current businesses, including glass substrates for LCD displays. Their strategy, built on more than 150 years of successful... View Details