Publications

04 Dec 2018
Video

Beatriz Fernández CEM Full Interview

24 Oct 2018
Video

Susana Balbo CEM Full Interview

02 Mar 2016
Blog Post

HBS FIELD - A Sneak Peek Into Retail

Every January HBS sends hundreds of first year business school students to an emerging market for 10 days of cultural and business immersion. Dauntingly, in those 10 days students must acclimate themselves... View Details

Keywords: Consumer Products / Retail

May 2017 (Revised August 2021)
Case

Mavi: Fashioning a Path to Brand Growth

By: Jill Avery and Gamze Yucaoglu

This case examines the strategic choices and business model with regards to branding at Mavi, a leading Turkish apparel retailer. The case is presented from the perspective of the company CEO and its global brand director who is also part owner. In 2015, Mavi had sales... View Details

21 Apr 2014
Research & Ideas

Bio-Piracy: When Western Firms Usurp Eastern Medicine

emerging market entities as imitators. (Cases of bio-piracy indicate the opposite.) From a practical perspective, they wanted to suss out factors that might thwart bio-piracy altogether. In a series of new... View Details

Keywords: by Carmen Nobel; Legal Services; Biotechnology

10 Oct 2018
Video

Pedro Tarak CEM Full Interview

17 Jul 2012
News

How Emerging-Market Companies Should Expand

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

demonstrates the effectiveness (or lack thereof) of an intervention even without perfectly predicting a firm’s response still has enormous value for setting policy. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55959 2019 The Oxford Handbook of... View Details

Keywords: Dina Gerdeman

Research Summary

Overview

By: Geoffrey G. Jones

Professor Jones researches the history and impact of global firms. In recent years he has prublished extensively on the ecological and social responsibility of business leaders. He has a strong interest in the business history of emerging markets. He founded and... View Details

Keywords: Entrepreneurship; Ethics; Globalization; Government and Politics; History; Beauty and Cosmetics Industry; Consumer Products Industry; Energy Industry; Fashion Industry; Green Technology Industry; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania

September 2006 (Revised March 2010)
Case

Teva Pharmaceutical Industries, Ltd

By: Tarun Khanna, Krishna G. Palepu and Claudine Deborah Madras

How do companies develop a strategy that is both low-cost and differentiated without becoming squeezed in the middle? Describes how Teva, Israel's first and largest multinational, achieved its globally dominant position in generic pharmaceuticals, an industry that has... View Details

Keywords: Multinational Firms and Management; Emerging Markets; Rank and Position; Competitive Strategy; Pharmaceutical Industry; India; Israel

January 2015 (Revised July 2019)
Case

Rebranding Godiva: The Yıldız Strategy

By: Rohit Deshpande and Esel Çekin

This case concerns Yıldız Holding’s acquisition of Godiva Chocolatier from its previous owner, Campbell Soup, and its salient strategy in preserving Godiva’s “made in Belgian” brand position. Provenance Paradox, a problem faced by companies in emerging countries trying... View Details

Keywords: Branding; Internationalization; Provenance Paradox; Acquisitions; Positioning; Innovation; Customer-centricity; Brands and Branding; Marketing Strategy; Emerging Markets; Product Positioning; Change Management; Innovation and Management; Customer Focus and Relationships; Food and Beverage Industry; North America; Turkey; Japan

December 2012 (Revised May 2014)
Case

Hotel Ivory

By: Arthur I Segel, Nicolas P. Retsinas and Jonathan Lo

Cheick Sanankoua is an MBA student who believes that he has found the perfect investment property, a small, independently owned hotel, on the Ivory Coast. However, he has had trouble raising money for the investment beyond friends and family. Through contacts in the... View Details

Keywords: Real Estate; Emergent Countries; Investing; Entrepreneurial Finance; Debts; Cash Flow; Quantitative Analysis; Financing; Development Stage Enterprises; Small ＆ Medium-sized Enterprises; Africa; Ivory Coast; Venture Capital; Emerging Markets; Property; Investment; Accommodations Industry; Real Estate Industry; Africa

13 Jul 2018
Video

Mavath R. Chandran CEM Full Interview (Private Link)

2024
Report

The Economic Benefits of a Public Sector Nano, Micro, Small and Medium Enterprise (nMSME) Grading Agency: Evidence from Nigeria

By: Saveshen Pillay, Zaakirah Ismail, Anywhere Sikochi and Charles Odii

This is a summary of our working paper exploring the possibility of creating a public sector small and medium enterprise (SME) grading system in Emerging Markets. Using research and insights from ongoing work with the Nigerian government, the first country in Africa to... View Details

Keywords: Credit; Public Sector; Emerging Markets; Small Business; Africa; Nigeria

Read Now

21 Apr 2014
News

Bio-Piracy: When Western Firms Usurp Eastern Medicine

May 1999 (Revised August 1999)
Case

Westfield America

By: William J. Poorvu, Richard S. Tedlow and Daniel J. Rudd

The company is attempting to duplicate its Australian formula for successful mall ownership in the U.S. market. It must deal with rapidly evolving financial markets while recognizing and capitalizing on emerging trends in retailing. View Details

Keywords: Market Entry and Exit; Adaptation; Financial Markets; Property; Trends; Retail Industry; Real Estate Industry; Australia; United States

Find at Harvard

February 2011
Background Note

GUIDESlines: Benchmark Values for the GUIDES Framework

By: Matthew C. Weinzierl, Jacob Kuipers and Jonathan Schlefer

GUIDESlines provides benchmark values of the key economic indicators identified in the GUIDES framework for both developed countries (the OECD) and fast-growing emerging markets (the BRINCS countries). View Details

Keywords: Economics; Business Cycles; Macroeconomics; Framework; Business and Government Relations