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  • 01 Jun 2016
  • News

Up by the Roots

company’s e-commerce infrastructure. Beyond these advances, however, he has little interest in outgrowing his company’s family-run origins. “Our employees count on us and our customers count on us, and we try to do right by them,” he... View Details
Keywords: Francis Storrs
  • 29 May 2013
  • Blog Post

Reflections and learnings

experience, go do something totally new, totally uncomfortable. As for me, between working at TATCHA, the small e-commerce beauty brand where I started the summer, and Sephora, I’ve definitely stepped outside my familiar zone, but in... View Details
Keywords: Consumer Products / Retail
  • 25 Jul 2017
  • First Look

First Look at New Research and Ideas: July 25, 2017

social impact. This registered benefit corporation was formed by Davis Smith who coalesced his experiences as a Wharton MBA student along with professional knowledge from an unpaid internship in Peru and his previous e-commerce startups... View Details
Keywords: Carmen Nobel
  • March 2017 (Revised March 2022)
  • Case

Flashion: Art vs. Science in Fashion Retailing

By: Kris Ferreira and Karim R. Lakhani
Kate Wilson, retail analytics manager at Flashion, a fashion flash-sale site, is tasked with developing analytics to optimize pricing for first-exposure products on the site. Many in the industry have relied on years of experience and intuition to determine pricing—can... View Details
Keywords: Analytics; Pricing; Data; Service Operations; Forecasting and Prediction; Internet and the Web; Technology Adoption; Mathematical Methods; Decision Making; E-commerce; Retail Industry; Fashion Industry; United States
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  • Forthcoming
  • Article

Organizational Emplacement as a Response to Digital Threat: The Novel Resurgence of Independent Bookstores

By: Ryan Raffaelli and Ryann Noe
This study reveals how incumbent actors leverage physical place as source of differentiation in response to the threat of digital commoditization. Through a longitudinal, qualitative analysis of the U.S. independent bookselling industry from 1995 to 2019, we outline... View Details
Keywords: Retail; Place Making; Bookstores; Industry Evolution; Digital; Commoditization; Organizational Change and Adaptation; Adaptation; Business Strategy; Digital Transformation; E-commerce; Distribution Channels; Civil Society or Community; Value Creation; Retail Industry
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  • 13 May 2014
  • Op-Ed

The Alibaba Effect

transactions. A combination of Amazon and eBay, it holds an 80 percent share of the e-commerce market in the world's second largest economy. Its net income for 2013 was four times more than in 2012. Its products and services lie at the... View Details
Keywords: by Bill Kirby & Warren McFarlan; Retail
  • Web

Class Profile | MBA

/ E-Commerce 9% Financial Services 10% Health Care / Biotech 8% Manufacturing / Industrial / Energy 9% Media / Entertainment / Travel 4% Military 5% Nonprofit / Government / Education 6% Services 2% Technology 12% Venture Capital /... View Details
  • 01 Dec 2017
  • News

Ask the Expert: Human Intelligence

find an area where narrow AI is not having an impact,” says Seseri, which raises questions for business leaders in all sectors. How can e-commerce businesses benefit from artificial intelligence in the near future? And how will potential... View Details
Keywords: April White
  • 17 Sep 2013
  • First Look

First Look: September 17

http://hbr.org/search/213034-PDF-ENG Harvard Business School Case 813-188 AVA.ph: Growing a Filipino E-Commerce Company AVA is a three-year old e-commerce company in the Philippines. From its early start... View Details
Keywords: Sean Silverthorne
  • November 2020
  • Teaching Note

DayTwo: Going to Market with Gut Microbiome

By: Ayelet Israeli
Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals.... View Details
Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B Vs. B2C; B2B2C; Health ＆ Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; ＂USA,＂; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Health Industry; Technology Industry; Insurance Industry; Information Technology Industry; Food and Beverage Industry; Israel; United States
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  • March 2020 (Revised April 2020)
  • Case

CarTrade

By: Rajiv Lal and Shreya Ramachandran
Vinay Sanghi, the founder and CEO of CarTrade, had been trying different business strategies to keep the company, which he founded in 2010 as an online marketplace for used and new cars, profitable and on track for growth. In a crowded and disorganized dealer... View Details
Keywords: Online Marketplace; Automobiles; Customer Base; Internet and the Web; Growth and Development Strategy; Business Model; Financing and Loans; E-commerce; Digital Platforms; Digital Marketing; Auto Industry; Retail Industry; India; Mumbai
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  • 30 May 2000
  • Research & Ideas

Market Makers Bid for Success

must pay the cost of the marketplace, not the sellers. Sahlman: Scott, can you give us the short version of your career? Randall: After working at Procter & Gamble in brand management and in consumer packaged goods, I got into View Details
Keywords: by Staff; Web Services; Technology
  • 26 Apr 2011
  • News

BioMine Strikes Gold

phone. AVA is an invitation-only shopping platform. The company addresses the gap between the growing market demand for fashion and the lack of availability of branded merchandise and e-commerce websites in the Philippines. CardSwap.ca is... View Details
Keywords: Mining (except Oil and Gas); Mining; Management, Scientific, and Technical Consulting Services; Professional Services
  • June 2022
  • Case

Worten Portugal: Becoming a Digital Marketplace

By: Antonio Moreno, Pedro Amorim and Tonia Labruyere
With Amazon's entry into Portugal, Miguel Mota Freitas, CEO of Portuguese electronics chain Worten, is reflecting on their strategy of building a competitive marketplace. View Details
Keywords: Digital Transformation; Digital Strategy; Digital Platforms; Brands and Branding; E-commerce; Logistics; Service Delivery; Supply Chain; Competitive Strategy; Diversification; Consumer Products Industry; Electronics Industry; Retail Industry; Portugal; Spain
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  • September 2016 (Revised February 2017)
  • Case

Angie's List: Ratings Pioneer Turns 20

By: Robert J. Dolan and Ayelet Israeli
In 1995, before people “googled” or “yelped,” Angela Hicks (HBS, 2000) was establishing her Angie’s List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it,... View Details
Keywords: Pricing; Pricing Strategy; Services; Product Line Management; Growth; Conjoint Analysis; Market Research; Freemium; Growth Strategy; Two Sided Markets; Ecommerce; Platform; Platform Business; Platform Businesses; Platform Strategy; Platforms; Platforms And Ecosystems; Business Model; Internet and the Web; Business Growth and Maturation; Growth and Development Strategy; Price; Strategy; Digital Platforms; E-commerce; Service Industry; United States
Related
  • 14 Oct 2020
  • News

Sewn with Love

RealReal, an e-commerce site for pre-owned luxury items, to use their platform to sell face masks made by designers, and more recently launched a partnership with Athleta, a division of The Gap, to raise much needed funds to make and... View Details
Keywords: Maureen Harmon
  • 01 Sep 2018
  • News

Ask the Expert: Delivering the Goods

to last-mile business from FedEx, UPS, and Amazon. Unfortunately, the online retailer is piloting its own delivery service that would put it in direct competition with the Postal Service. And Amazon isn’t alone in the search for last-mile innovation: As View Details
Keywords: Jen McFarland Flint
  • 16 Jun 2020
  • Blog Post

Delivering Solutions During a Crisis: an Interview with Hans Kristian Furuseth

0-120 employees across nine countries in only six months. This experience in the beauty sector translated well to the needs of Zalando, an e-commerce beauty and fashion company, that later brought Furuseth on as Head of UK and Head of... View Details
  • 19 Jan 2011
  • First Look

First Look: Jan. 18

proponent of evolutionary change, he is considering a radical move: create a senior management position responsible for e-commerce to coordinate web-based offerings and outreach across the Society's various departments, transition NGS... View Details
Keywords: Sean Silverthorne
  • 22 Feb 2022
  • News

Launch Codes

Walmart could eventually be a big customer, it took the pandemic and the dramatic rise in e-commerce to force us to reevaluate our model and focus on supporting the fulfillment needs of retailers in addition to our brand business. It... View Details
Keywords: Dan Morrell; illustrations by Alvaro Dominguez