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Show Results For
- All HBS Web
(665)
- People (4)
- News (161)
- Research (378)
- Events (4)
- Multimedia (9)
- Faculty Publications (338)
- 01 Apr 2001
- News
Beyond Accommodation
operation when Gibbons arrived. He has since led the agency through unprecedented growth to $296 million in sales in FY2000. “I push the organization in a lot of ways it hasn’t been pushed before,” says Gibbons, who also led the effort to launch NIB’s View Details
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
uses volunteers to analyze what users do online—what websites they visit, how long they stay there, and, for the top 100 e-commerce sites, what specific products they purchase. By putting together the two databases—combining more than... View Details
- 20 Nov 2000
- Research & Ideas
Moving from Supply Chains to Supply Networks
Here, we explore how to apply the principles in the new economy, which includes e-commerce and new supply chains that have been created as a result of technological change. We also discuss the changing role of intermediaries, as well as... View Details
Keywords: by Staff
- 22 Jan 2018
- News
The First Five Years: ‘30 Under 30’ Edition
vote of confidence for us to keep pushing forward in our efforts to improve America’s healthcare system.” Dhar: “Any recognition of your hard work is gratifying and exciting. For me, it's a push to keep doing what I love: e-commerce and... View Details
- 15 Jul 2015
- Research & Ideas
Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday
huge motivation to try something like this." Amazon is not the first to try launching its own shopping holiday. Chinese e-commerce behemoth Alibaba manufactured its own event in 2009 with "Singles Day," which takes place on... View Details
- 01 Jun 2016
- News
Up by the Roots
company’s e-commerce infrastructure. Beyond these advances, however, he has little interest in outgrowing his company’s family-run origins. “Our employees count on us and our customers count on us, and we try to do right by them,” he... View Details
Keywords: Francis Storrs
- 25 Jul 2017
- First Look
First Look at New Research and Ideas: July 25, 2017
social impact. This registered benefit corporation was formed by Davis Smith who coalesced his experiences as a Wharton MBA student along with professional knowledge from an unpaid internship in Peru and his previous e-commerce startups... View Details
Keywords: Carmen Nobel
- 18 Apr 2005
- Research & Ideas
Prosper with Multi-Channel Retailing
with their best customers. While some retailers at the beginning of the e-commerce phenomenon feared that adding another channel would simply add costs and erode their other channels, she said the opposite is true in many cases.... View Details
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
people to strike unnatural poses in the scanning machine, producing measurements that will not lead to good fit. Reprinted with permission from the chapter "Distinctive Aspects of the Textile and Apparel Industries: Factors Affecting View Details
- 05 Jun 2014
- Blog Post
Learning to fail at HBS
some operational experience. With that, as the summer is dawning upon us, you’ll find me in Zambia, a landlocked country in the south/eastern part of Africa. I’ll be working for a recently launched e-commerce startup (the "eBay of... View Details
- Profile
Jeff Bussgang
sciences, consumer marketing, e-commerce and energy, to name a few. In my judgment, Boston is the absolute best place to run a start-up.” As an MBA student, Jeff says, “I was able to plug into the entrepreneurial community – to talk to... View Details
- 23 Oct 2019
- News
Designing a More Artful Future for the Middle East
point in my career rather than a continuation of my job after college,” he notes. “It is allowing me to explore other avenues.” One of those avenues is launching his own fashion e-commerce company, Darza, which means “stitch” in Arabic.... View Details
Keywords: Inclusion
- 15 Oct 2019
- News
Innovative Thinking Fuels Nascent Startup Scene
model that has found success elsewhere in the world to the MENA market. Circumventing obstacles presents opportunities for MENA entrepreneurs. Despite being one of the most connected regions in the world, with 88 percent of people online every day, the area’s View Details
- March–April 2023
- Article
Market Segmentation Trees
By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details
Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing
Aouad, Ali, Adam Elmachtoub, Kris J. Ferreira, and Ryan McNellis. "Market Segmentation Trees." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 648–667.
- May 2010
- Article
Bye Bye Bundles: The Unbundling of Music in Digital Channels
By: Anita Elberse
Fueled by digital distribution, unbundling is prevalent in many information industries. What is the effect of this unbundling on sales? And what bundle characteristics drive this effect? I empirically examine these questions in the context of the music industry, using... View Details
Keywords: Unbundling; Bundling; Digital Distribution; System-of-equations Modeling; Sales; Distribution Channels; Framework; Mathematical Methods; Revenue; Reputation; Internet and the Web; System; E-commerce; Information Industry; Music Industry
Elberse, Anita. "Bye Bye Bundles: The Unbundling of Music in Digital Channels." Journal of Marketing 74, no. 3 (May 2010): 107–123.
- June 2022
- Case
Worten Portugal: Becoming a Digital Marketplace
By: Antonio Moreno, Pedro Amorim and Tonia Labruyere
With Amazon's entry into Portugal, Miguel Mota Freitas, CEO of Portuguese electronics chain Worten, is reflecting on their strategy of building a competitive marketplace. View Details
Keywords: Digital Transformation; Digital Strategy; Digital Platforms; Brands and Branding; E-commerce; Logistics; Service Delivery; Supply Chain; Competitive Strategy; Diversification; Consumer Products Industry; Electronics Industry; Retail Industry; Portugal; Spain
Moreno, Antonio, Pedro Amorim, and Tonia Labruyere. "Worten Portugal: Becoming a Digital Marketplace." Harvard Business School Case 622-062, June 2022.
- September 2016 (Revised February 2017)
- Case
Angie's List: Ratings Pioneer Turns 20
By: Robert J. Dolan and Ayelet Israeli
In 1995, before people “googled” or “yelped,” Angela Hicks (HBS, 2000) was establishing her Angie’s List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it,... View Details
Keywords: Pricing; Pricing Strategy; Services; Product Line Management; Growth; Conjoint Analysis; Market Research; Freemium; Growth Strategy; Two Sided Markets; Ecommerce; Platform; Platform Business; Platform Businesses; Platform Strategy; Platforms; Platforms And Ecosystems; Business Model; Internet and the Web; Business Growth and Maturation; Growth and Development Strategy; Price; Strategy; Digital Platforms; E-commerce; Service Industry; United States
Dolan, Robert J., and Ayelet Israeli. "Angie's List: Ratings Pioneer Turns 20." Harvard Business School Case 517-016, September 2016. (Revised February 2017.)
- 24 Jul 2000
- Research & Ideas
Linking the Globe: The Role of Media and Communications
e-commerce is really about," said Job, "is reducing the gap between thought and action, between when you know something and when you do something about it." Third, he said, is a relevant brand that gives people confidence... View Details
- 01 Dec 2000
- News
Vivek Ranadivé
provides the infrastructure (or"middleware") that makes e-commerce work across disparate computer systems. His meaning, however, is just the opposite.. "The concept of e-business will disappear because every business will be an... View Details
- 13 May 2014
- Op-Ed
The Alibaba Effect
transactions. A combination of Amazon and eBay, it holds an 80 percent share of the e-commerce market in the world's second largest economy. Its net income for 2013 was four times more than in 2012. Its products and services lie at the... View Details