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Show Results For
- All HBS Web
(4,357)
- People (7)
- News (1,034)
- Research (2,241)
- Events (58)
- Multimedia (99)
- Faculty Publications (1,795)
Executive Education in the Digital Matrix: The Disruption of the Supply Landscape
Even as the demand for managerial skills continues to grow, executive education worldwide has entered a period of disruption caused by the digitalization of content, connectivity, and communication. The current offerings of many executive education program providers... View Details
- 2015
- Working Paper
Crowdsourced Digital Goods and Firm Productivity: Evidence from Open Source Software
By: Frank Nagle
As firms increasingly rely on crowdsourced digital goods, understanding their impact on productivity becomes critical. This study measures the firm-level productivity impact of one such good, non-pecuniary (free) open source software (OSS). The results show a... View Details
Nagle, Frank. "Crowdsourced Digital Goods and Firm Productivity: Evidence from Open Source Software." Harvard Business School Working Paper, No. 15-062, January 2015. (Revised June 2015.)
- 17 Mar 2020
- News
Is There a Winner in Huawei’s Digital Cold War with the U.S.?
- May 2021
- Teaching Note
From Globalization to Dual Digital Transformation: CEO Thierry Breton Leading Atos Into 'Digital Shockwaves'
By: Tsedal Neeley
Teaching Note for HBS Case Nos. 419-027 and 419-046. Thierry Breton, chairman and CEO of IT company Atos, faces a pivotal juncture. After spending eight intense years scaling the company globally to over 100,000 employees in 70 countries, he sees digital shockwaves... View Details
- 2019
- Book
The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power
By: Michael A. Cusumano, Annabelle Gawer and David B. Yoffie
The Business of Platforms explores the strategic, economic, and technology management challenges of digital platform businesses. We have five major themes in the book: 1) The world’s most valuable companies are all platforms, in part because platforms have... View Details
Keywords: Strategy; Technology; Platform; Internet and the Web; Management; Competitive Strategy; Digital Platforms
Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie. The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power. Harper Business, 2019.
- May–June 2023
- Article
Which Firms Gain from Digital Advertising? Evidence from a Field Experiment
By: Weijia Dai, Hyunjin Kim and Michael Luca
Measuring the returns of advertising opportunities continues to be a challenge for many
businesses. We design and run a field experiment in collaboration with Yelp across 18,294
firms in the restaurant industry to understand which types of businesses gain more from... View Details
Dai, Weijia, Hyunjin Kim, and Michael Luca. "Which Firms Gain from Digital Advertising? Evidence from a Field Experiment." Marketing Science 42, no. 3 (May–June 2023): 429–439.
- February 2021
- Supplement
Digital Marketing at HBS Online Teaching Note Supplement
By: Sunil Gupta and Rajiv Lal
- October 29, 2020
- Article
How to Build a Digital Brand That Lasts
By: William Collis and David Collis
What makes a brand durable even as business models, technology and consumer behavior radically change? The key is that durable brands are adaptable brands—even legacy ones. To create durability, apply the MACE framework: 1) Mastery: Give your consumers... View Details
Collis, William, and David Collis. "How to Build a Digital Brand That Lasts." Harvard Business Review Digital Articles (October 29, 2020).
- March 2011
- Module Note
The Creative Industries: The Promise of Digital Technology
By: Anita Elberse
Keywords: Technology
Elberse, Anita. "The Creative Industries: The Promise of Digital Technology." Harvard Business School Module Note 511-090, March 2011.
- Nov 2009 - Nov 2009
- Keynote Speech
How Digital Technology is Changing the Media Industry
By: Anita Elberse
- May 2007 (Revised May 2008)
- Case
Digital Divide Data: A Social Enterprise in Action
By: Herman B. Leonard, Marc J. Epstein and Wendy Smith
Leonard, Herman B., Marc J. Epstein, and Wendy Smith. "Digital Divide Data: A Social Enterprise in Action." Harvard Business School Case 307-106, May 2007. (Revised May 2008.)
- March 2007
- Teaching Note
Kansai Digital Phone: Zutto, Gaining Japanese Loyalty (TN)
By: Francisco de Asis Martinez-Jerez
- March 1990 (Revised December 1992)
- Case
Manufacturing Learning Laboratory at Digital Equipment Corp. (A)
By: Dorothy Leonard-Barton and Paul Sagawa
Leonard-Barton, Dorothy, and Paul Sagawa. "Manufacturing Learning Laboratory at Digital Equipment Corp. (A)." Harvard Business School Case 690-032, March 1990. (Revised December 1992.)
- May 1996
- Teaching Note
R.R. Donnelley & Sons: The Digital Division TN
By: David A. Garvin
Teaching Note for (9-396-154). View Details
Digital Dark Matter and the Economics of Apache
Researchers have long hypothesized that research outputs from government, university, and private company R&D contribute to economic growth, but these contributions may be difficult to measure when they take a non-pecuniary form. The growth of networking... View Details
- Article
Metaverse Land: What Makes Digital Real Estate Valuable
Keywords: Crypto Economy
Kominers, Scott Duke. "Metaverse Land: What Makes Digital Real Estate Valuable." a16zcrypto.com (June 2, 2022).
- August 2020 (Revised January 2021)
- Supplement
Case Exhibits for Digital Marketing at HBS Online
By: Sunil Gupta and Rajiv Lal
- November 2019
- Supplement
Facebook—Can Ethics Scale in the Digital Age? (B)
By: George A Riedel
Supplements the (A) case. View Details
Riedel, George A. "Facebook—Can Ethics Scale in the Digital Age? (B)." Harvard Business School Supplement 320-043, November 2019.
- October 2010
- Teaching Note
Nettwerk: Digital Marketing in the Music Industry (TN)
By: John A. Deighton and Leora Kornfeld
Teaching Note for 510055. View Details