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  • Web

Japan - Global

welcomed over 100 attendees, offering them the unique opportunity to gain insights directly from a panel of local alumni. The panelists shared their experiences about the transformative MBA program, life at HBS, and the financial aid... View Details
  • Working Paper

AI in Disguise—How AI-generated Ads' Visual Cues Shape Consumer Perception and Performance

By: Yannick Exner, Jochen Hartmann, Oded Netzer and Shunyuan Zhang
Generative AI’s recent advancements in creating content have offered vast potential to transform the advertising industry. This research investigates the impact of generative AI-enabled visual ad creation on real-world advertising effectiveness. For this purpose, we... View Details
Keywords: Digital Marketing; AI and Machine Learning; Advertising; Consumer Behavior; Advertising Industry
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  • Web

Europe - Global

co-authored with Daniela Beyersdorfer, Director of Research & Administration at the Europe Research Center (ERC). From electric sports cars to digital customer experiences like “Track Your Dream,” the case—based on deep field research in... View Details
  • Program

OPM Renew

weeks in OPM Renew—newly expanded to include an additional day of case discussions and events. Designed exclusively for OPM alumni, this is an incredible opportunity to explore the latest global trends and digital innovations. You will... View Details
  • Web

Technology & Operations Management Curriculum - Faculty & Research

and Sustaining a Successful Enterprise - Intensive (also listed under General Management) Willy Shih Spring 2026 Q3 1.5 Willy Shih Spring 2026 Q4 1.5 Demystifying the Family Enterprise Christina Wing Fall 2025 Q1Q2 3.0 Designing Tech Ventures Robert Howe , Tom Clay... View Details
  • Web

2023 Reunion Presentations - Alumni

look like? Fueled by advances in digital technology, will a select few superstars in media and sports come to have a bigger impact on popular culture than they do now, and how will they use their power? Will we see bigger bets on likely... View Details
  • Web

Health Care - Faculty & Research

Disparities." Harvard Business Review Digital Articles (July 3, 2025). Dell Med: Transforming Care Delivery & Payment By: Robert S. Kaplan , David N. Bernstein and Mary L. Witkowski May 2025 | Case | Faculty... View Details
  • 10 Feb 2020
  • In Practice

6 Ways That Emerging Technology Is Disrupting Business Strategy

monetizing their offerings in very different ways. The fact that many of these digital firms are based on a ‘platform’ business model—a term that only applied to railroads a few decades ago—only goes to show how far the new technologies... View Details
Keywords: by Danielle Kost
  • Web

Faculty & Researchers - Managing the Future of Work

The Gift of Global Talent: How Migration Shapes Business, Economy, & Society . Research Use Purpose to Transform Your Workplace , Harvard Business Review, 2022. With Leena Nair, Nick Dalton, and Patrick Hull. View Details
  • August 2022
  • Teaching Note

BTS & ARMY

By: Doug J. Chung and Kay R. Koo
Industry leaders must define a particular outcome of interest (i.e., an objective) to establish an organization’s strategy. BTS’s initial objective was to increase brand recognition and to acquire a solid fanbase. The proliferation of social network platforms... View Details
Keywords: Cultural Diversity; Brand Equity; Go-to-market Strategy; Social Network; Entertainment Industry; Brands and Branding; Customer Relationship Management; Consumer Behavior; Social and Collaborative Networks; Social Entrepreneurship; Digital Platforms; Digital Marketing; Music Industry
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  • Web

ハーバード - Global

Corporation's recent transformation from being known as a Japanese consumer camera company to becoming a leading global medical technology (MedTech) company. Over the past dozen years, Takeuchi and prior leadership had recovered from a... View Details
  • Web

Building the On-Demand Workforce - Managing the Future of Work

Research Research Building the On-Demand Workforce Read the Report Read the Report By: Joseph B. Fuller, Manjari Raman, James Palano, Allison Bailey, Nithya Vaduganathan, Elizabeth Kaufman, Renée Laverdière, & Sibley Lovett Companies can View Details
  • Profile

Pam Chan

Her role: advertising sales for Southeast Asia. "All companies say they want to be transformed digitally," Pam observes, "but most are struggling. It makes sense to start with digital... View Details
Keywords: CPG; Tech
  • Web

Leadership - Faculty & Research

efforts. Keywords: Framing ; Stakeholder Management ; Capabilities ; Transformation ; Leading Change ; Crisis Management ; Resource Allocation ; Government and Politics ; Business and Stakeholder Relations ; Public Administration Industry... View Details
  • April 2024
  • Case

Dr. Tom Mihaljevic and Cleveland Clinic

By: Linda A. Hill and Lydia Begag
In December 2022, Dr. Tomislav (“Tom”) Mihaljevic, CEO and President of Cleveland Clinic, was reflecting on the last few years at the hospital, marked both by unprecedented challenges and remarkable achievements. Cleveland Clinic had recently been ranked the world’s... View Details
Keywords: Recruitment; Retention; Analytics and Data Science; Digital Transformation; Digital Platforms; Innovation and Management; Innovation Leadership; Human Capital; Leadership Development; Leadership Style; Leading Change; Organizational Culture; Organizational Structure; Organizational Change and Adaptation; Mission and Purpose; Outcome or Result; Performance Evaluation; Health Pandemics; Goals and Objectives; Health Industry; Cleveland; London; Abu Dhabi; Florida; Ohio
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  • 01 Dec 2023
  • News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
  • 20 Oct 2023
  • News

Highlights from the Fall 2023 Alumni Board Meeting

On the evening of Wednesday, October 11, Alumni Board members joined with current HBS students in the Spangler Center for "A Conversation about Life Lessons", which was led by Leslie Perlow, the Konosuke Matsushita Professor of Leadership. This October, more than 75... View Details
  • 01 Feb 2001
  • News

What Makes a Good Leader

in Nonprofit Management (Executive Education) Recent book: Evolve!: Succeeding in the Digital Culture of Tomorrow On change: "Mindless habitual behavior is the enemy of innovation." Regarding vision: "A vision is not just a picture of... View Details
Keywords: Management
  • 07 Apr 2009
  • First Look

First Look: April 7, 2009

the 20th century. This case examines how and why this pivotal transformation took place and what its implications may be for corporations that are trying to align their structure with their strategy as they undergo rapid growth and... View Details
Keywords: Martha Lagace
  • 06 Jul 2023
  • News

Lessons from Major League Baseball's Game-Changing Innovations

MLB, where he's worked since he graduated from HBS in 2008. And he's helped lead some of the transformational innovations the sport has undergone in the last decade, both on the field and off. In this episode of Skydeck, taped in front of... View Details