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  • All HBS Web  (1,174)
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    • News  (213)
    • Research  (766)
    • Events  (11)
    • Multimedia  (5)
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  • October 2013
  • Article

Ad Revenue and Content Commercialization: Evidence from Blogs

By: Monic Sun and Feng Zhu
Many scholars argue that when incentivized by ad revenue, content providers are more likely to tailor their content to attract "eyeballs," and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the... View Details
Keywords: Ad-sponsored Business Models; Media Content; Blog; Revenue Sharing; User-generated Content; Platform-based Markets; Blogs; Business Model; Digital Platforms; Commercialization; Digital Marketing
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Sun, Monic, and Feng Zhu. "Ad Revenue and Content Commercialization: Evidence from Blogs." Management Science 59, no. 10 (October 2013): 2314–2331.
  • February 2024
  • Case

Does “Matter” Matter? Amazon and Open Standards in the Smart Home Industry

By: Frank Nagle
In early 2023, the smart home industry stood at a pivotal juncture. The recent launch of “Matter” version 1.0, an ambitious interoperability standard developed by the Connectivity Standards Alliance (CSA), promised to unify a fragmented market plagued by incompatible... View Details
Keywords: Digital Platforms; Resource Allocation; Standards; Business Strategy
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Nagle, Frank. "Does “Matter” Matter? Amazon and Open Standards in the Smart Home Industry." Harvard Business School Case 724-431, February 2024.
  • September 2017
  • Case

NBCUniversal Telemundo: Transforming Latino Television

By: Henry W. McGee, Carin-Isabel Knoop and Christine Snively
In August 2017, Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, considered how the Miami-based Spanish-language TV network Telemundo could succeed in a rapidly shifting media landscape. Over the past few years,... View Details
Keywords: Television Industry; Television Advertising; Broadcasting; Telecommunications; Internet; Television Entertainment; Internet and the Web; Advertising; Digital Platforms; Digital Marketing; Telecommunications Industry; Media and Broadcasting Industry; Miami
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McGee, Henry W., Carin-Isabel Knoop, and Christine Snively. "NBCUniversal Telemundo: Transforming Latino Television." Harvard Business School Case 318-018, September 2017.
  • February 2023
  • Case

Adyen: Reshaping the Payment Ecosystem

By: Marco Di Maggio, Antonio Moreno and Elena Corsi
A payment services company rethinks its strategy to reach out to a different customer base. View Details
Keywords: Digital Platforms; Entrepreneurship; Service Operations; Market Entry and Exit; Financial Services Industry; Europe
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Di Maggio, Marco, Antonio Moreno, and Elena Corsi. "Adyen: Reshaping the Payment Ecosystem." Harvard Business School Case 223-059, February 2023.
  • May 2017
  • Supplement

Betfair (B), (C), and (D) Case Slides

By: Ramon Casadesus-Masanell and John Heilbron
Contains slides related to the Betfair B, C, and D cases.
Abstracts:
B) Buoyed by success in the market for gambling contracts, Betfair attempts to enter the market for financial products using its exchange model.
C) Prompted by a takeover bid from... View Details
Keywords: Betfair; Exchange; Betting; Leisure Industry; Betting Markets; Market Design; Digital Platforms; Diversification; Business Model; Laws and Statutes; Entertainment and Recreation Industry; Financial Services Industry; Europe
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Casadesus-Masanell, Ramon, and John Heilbron. "Betfair (B), (C), and (D) Case Slides." Harvard Business School PowerPoint Supplement 717-520, May 2017.
  • January 2017 (Revised August 2019)
  • Supplement

X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (B)

By: Feng Zhu and Angela Acocella
Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com’s third-party Marketplace and online sales expanded rapidly. Over time, X Fire noticed that products of which it... View Details
Keywords: Ethics; Competition; Digital Platforms; Internet and the Web; Small Business; Retail Industry; Canada
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Zhu, Feng, and Angela Acocella. "X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (B)." Harvard Business School Supplement 617-047, January 2017. (Revised August 2019.)
  • February 2001
  • Case

Sun Microsystems, Inc.: Solaris Strategy

In the late 1990s, Sun Microsystems' Solaris has emerged as the dominant UNIX-based alternative to Microsoft for server operating systems. At the same time, the open source operating system Linux has appeared unexpectedly, and it is generating significant excitement... View Details
Keywords: Digital Platforms; Competition; Open Source Distribution; Standards
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Silverman, Brian S., and Mark Rosenberg. "Sun Microsystems, Inc.: Solaris Strategy." Harvard Business School Case 701-058, February 2001.
  • January 2017
  • Background Note

Making Virtual Reality Real

By: Feng Zhu, Sarah Mehta and David Lane
This note describes virtual reality and augmented reality technologies and describes the main consumer products on offer in 2016 as well as their manufacturers. It also surveys existing applications of virtual and augment reality technologies. View Details
Keywords: Virtual Reality; Augmented Reality; Oculus; Google; HTC; Magic Leap; Microsoft; Samsung; Software; Niantic; Digital Platforms; Technology Adoption; Applications and Software; Technology Industry
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Zhu, Feng, Sarah Mehta, and David Lane. "Making Virtual Reality Real." Harvard Business School Background Note 617-013, January 2017.
  • September 1996 (Revised April 1997)
  • Case

GO Corporation

By: Josh Lerner, Thomas J. Kosnik, Tarek AbuZayyad and Paul C. Yang
GO faces a crisis in March 1991 when Microsoft announces the introduction of a competing operating system for pen-based computers. GO's managers must work with its venture financers, Kleiner Perkins, to redesign its financing, alliance, and product development... View Details
Keywords: Value Creation; Digital Platforms; Competition; Private Equity; Adaptation; Crisis Management; Information Technology Industry; Computer Industry
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Lerner, Josh, Thomas J. Kosnik, Tarek AbuZayyad, and Paul C. Yang. "GO Corporation." Harvard Business School Case 297-021, September 1996. (Revised April 1997.)
  • November–December 2021
  • Article

Does Gender Matter? The Effect of Management Responses on Reviewing Behavior

By: Davide Proserpio, Isamar Troncoso and Francesca Valsesia
We study the effect of management responses on the reviewing behavior of self-identified female and male reviewers. Using data from Tripadvisor, we show that after hotels begin to respond to reviews, the probability that a negative review comes from a self-identified... View Details
Keywords: Word Of Mouth; Online Reviews; Management Responses; E-commerce; Gender; Prejudice and Bias; Digital Platforms; Customers
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Proserpio, Davide, Isamar Troncoso, and Francesca Valsesia. "Does Gender Matter? The Effect of Management Responses on Reviewing Behavior." Marketing Science 40, no. 6 (November–December 2021): 1199–1213.
  • February 2019
  • Case

Halliday's OASIS

By: Scott Duke Kominers and Nicole Tempest Keller
Wade Watts has won control of the OASIS – a futuristic, immersive virtual reality game world. He must decide on rules, rights, and marketplace design, balancing the founding principles of the OASIS with the platform’s potentially negative externalities. View Details
Keywords: Managing Markets; Corporate Responsibility; Virtual Reality; Digital Platforms; Management; Corporate Social Responsibility and Impact; Social Media; United States
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Kominers, Scott Duke, and Nicole Tempest Keller. "Halliday's OASIS." Harvard Business School Case 819-106, February 2019.
  • 14 Aug 2019
  • Sharpening Your Skills

The Manager's Guide to Leveraging Disruption

one of the forces that threatens established companies can also be a source of salvation: disruptive change. How to Be a Digital Platform Leader The most valuable companies in the world have one thing in... View Details
Keywords: by Sean Silverthorne
  • 03 Aug 2015
  • Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

terms, both companies would like nothing better than to have customers to themselves, wrapped up in their own seamless media universes: iTunes, iPad, and Apple TV on the one hand; and Kindle, Amazon Prime, and Fire TV on the other. “Even though these View Details
Keywords: by Michael Blanding; Information; Publishing; Technology
  • January 2011 (Revised June 2011)
  • Case

Intellectual Property Intermediaries

By: Andrei Hagiu
During the past 5 to 10 years, several different intermediation business models have emerged for the intellectual property (IP) market. This note describes the most prominent ones: non-practicing entities (or patent trolls), defensive patent aggregators, online IP... View Details
Keywords: Business Model; Intellectual Property; Auctions; Digital Platforms; Information Technology; Service Industry
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Hagiu, Andrei. "Intellectual Property Intermediaries." Harvard Business School Case 711-486, January 2011. (Revised June 2011.)
  • August 2019 (Revised October 2019)
  • Supplement

Preserving Trust at Care.com (B)

By: Krishna G. Palepu and Julia Kelley
The (B) case describes the company’s response and subsequent developments. View Details
Keywords: Business Strategy; Corporate Governance; Digital Platforms; Market Design; Emerging Markets; Trust; Technology Industry; United States
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Palepu, Krishna G., and Julia Kelley. "Preserving Trust at Care.com (B)." Harvard Business School Supplement 120-012, August 2019. (Revised October 2019.)
  • 2016
  • Working Paper

The Impact of Patent Wars on Firm Strategy: Evidence from the Global Smartphone Market

By: Feng Zhu
Strategy scholars have documented in various empirical settings that firms seek and leverage stronger institutions to mitigate hazards and gain competitive advantage. In this paper, we argue that such “institution-seeking” behavior may not be confined to the pursuit of... View Details
Keywords: Patent Wars; Patent Litigation; Intellectual Property (IP) Enforcement; Institutions; Smartphone; Patent Thicket; Digital Platforms; Patents; Lawsuits and Litigation; Globalized Markets and Industries; Business Strategy; Telecommunications Industry
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Paik, Yongwook, and Feng Zhu. "The Impact of Patent Wars on Firm Strategy: Evidence from the Global Smartphone Market." Harvard Business School Working Paper, No. 14-015, August 2013. (Revised March 2016.)
  • March 2011 (Revised August 2014)
  • Background Note

Social Media in Health Care

By: Regina E. Herzlinger, Selin Gunal Tyler and Charles C. Huang
This note reviews the social media firms in health care that help providers and consumers to interact and their nascent business models. View Details
Keywords: Business Model; Health Care and Treatment; Digital Platforms; Social and Collaborative Networks; Health Industry
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Herzlinger, Regina E., Selin Gunal Tyler, and Charles C. Huang. "Social Media in Health Care." Harvard Business School Background Note 311-093, March 2011. (Revised August 2014.)
  • February 2018 (Revised December 2019)
  • Case

Rise of the Drones: Identified Technologies

By: Andy Wu and George Gonzalez
The founder and CEO of Identified Technologies, a Pittsburgh-based drone software and services company, faces a dilemma when San Francisco–based DroneDeploy begins to disrupt the industry with its drone software platform. Identified Technologies needs to consider... View Details
Keywords: Applications and Software; Digital Platforms; Disruption; Network Effects; Computer Industry; Web Services Industry; Pittsburgh; San Francisco
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Wu, Andy, and George Gonzalez. "Rise of the Drones: Identified Technologies." Harvard Business School Case 718-482, February 2018. (Revised December 2019.)
  • September 2000 (Revised October 2006)
  • Teaching Note

Wildfire Communications, Inc. (A) and (B) (TN)

By: Joseph B. Lassiter III and John T. Gourville
Teaching Note for (9-396-305) and (9-396-306). View Details
Keywords: Business Startups; Performance Effectiveness; Business Processes; Digital Platforms; Business Strategy; Markets
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Lassiter, Joseph B., III, and John T. Gourville. "Wildfire Communications, Inc. (A) and (B) (TN)." Harvard Business School Teaching Note 801-141, September 2000. (Revised October 2006.)
  • 29 Oct 2018
  • Research & Ideas

Hunting for a Hot Job in High Tech? Try 'Digitization Economist'

returns. Digital advertising provides marketers with renewed opportunity to measure advertising effectiveness. Economists draw on both existing theories of advertising and the tools of econometrics to test and evaluate advertising... View Details
Keywords: by Roberta Holland; Technology; Education
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