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Show Results For
- All HBS Web
(4,376)
- People (7)
- News (1,036)
- Research (2,256)
- Events (58)
- Multimedia (99)
- Faculty Publications (1,816)
- 05 Dec 2019
- News
NYPD Digital Chief to Head City’s Information-Technology Agency
- May–June 2023
- Article
Which Firms Gain from Digital Advertising? Evidence from a Field Experiment
By: Weijia Dai, Hyunjin Kim and Michael Luca
Measuring the returns of advertising opportunities continues to be a challenge for many
businesses. We design and run a field experiment in collaboration with Yelp across 18,294
firms in the restaurant industry to understand which types of businesses gain more from... View Details
Dai, Weijia, Hyunjin Kim, and Michael Luca. "Which Firms Gain from Digital Advertising? Evidence from a Field Experiment." Marketing Science 42, no. 3 (May–June 2023): 429–439.
- Article
Metaverse Land: What Makes Digital Real Estate Valuable
Keywords: Crypto Economy
Kominers, Scott Duke. "Metaverse Land: What Makes Digital Real Estate Valuable." a16zcrypto.com (June 2, 2022).
- August 2020 (Revised January 2021)
- Supplement
Case Exhibits for Digital Marketing at HBS Online
By: Sunil Gupta and Rajiv Lal
- November 2019
- Supplement
Facebook—Can Ethics Scale in the Digital Age? (B)
By: George A Riedel
Supplements the (A) case. View Details
Riedel, George A. "Facebook—Can Ethics Scale in the Digital Age? (B)." Harvard Business School Supplement 320-043, November 2019.
- October 2010
- Teaching Note
Nettwerk: Digital Marketing in the Music Industry (TN)
By: John A. Deighton and Leora Kornfeld
Teaching Note for 510055. View Details
- November 1990 (Revised March 1994)
- Supplement
Digital Equipment Corp.: The Kodak Outsourcing Agreement (B)
By: Lynda M. Applegate and Herminia M. Ibarra
Describes "Frantic Friday," the day the Digital-Kodak contract was scheduled to be signed. Designed to be handed out in class. View Details
Applegate, Lynda M., and Herminia M. Ibarra. "Digital Equipment Corp.: The Kodak Outsourcing Agreement (B)." Harvard Business School Supplement 191-040, November 1990. (Revised March 1994.)
- February 1990 (Revised February 1992)
- Supplement
Manufacturing Learning Laboratory at Digital Equipment Corp. (B)
By: Dorothy Leonard-Barton and Paul Sagawa
Leonard-Barton, Dorothy, and Paul Sagawa. "Manufacturing Learning Laboratory at Digital Equipment Corp. (B)." Harvard Business School Supplement 690-054, February 1990. (Revised February 1992.)
- 10 Feb 2025
- News
America's Digital Divide: Where Workers Are Falling Behind
- 15 May 2017
- News
How Setting Digital Boundaries Can Help Women Succeed
- 17 Oct 2016
- News
Review: ‘The Content Trap’ Rethinks Digital Media Strategy
- 06 Sep 2023
- News
3 Mistakes First-Time Managers Make with Digital Transformation
- 2001
- Book
Evolve!: Succeeding in the Digital Culture of Tomorrow
By: R. M. Kanter
Kanter, R. M. Evolve!: Succeeding in the Digital Culture of Tomorrow. Boston: Harvard Business School Press, 2001. (Also audio-book edition and e-book editions. Foreign Translations include Chinese (Complex Characters) Yuan-Lio Publishing Company, Taiwan); Chinese (Simplified characters) (China Machine Press, China); Danish: Borsens Forlag; Dutch: Scriptum Books; German: Financial Times/Prentice Hall Germany; Italian: ETAS Libri; Japanese: Shoeisha Co.: Korean: Sejong Books; Spanish: Ediciones Deusto, SA (Spain; worldwide Spanish); Turkish: BZD YAYINCiLIK.)
- March 2009
- Teaching Note
Publicis Groupe 2009: Toward a Digital Transformation (TN)
By: Rosabeth M. Kanter and Matthew Bird
Teaching Note for [309085]. View Details
- April 2002 (Revised May 2005)
- Case
GE's Digital Revolution: Redefining the E in GE
By: Christopher A. Bartlett and Meg Glinska
This case details the implementation of the e-business initiative--the last of Jack Welch's four company-wide strategic thrusts. First, it summarizes the 20-year change process that Welch led, detailing the initiatives he put in place. It then traces how Gerry Podesta,... View Details
Keywords: Change Management; Transformation; Decision Choices and Conditions; Leadership Style; Business or Company Management; Organizational Culture; Organizational Structure; Performance Effectiveness; Corporate Strategy; Internet and the Web
Bartlett, Christopher A., and Meg Glinska. "GE's Digital Revolution: Redefining the E in GE." Harvard Business School Case 302-001, April 2002. (Revised May 2005.)
- February 1990 (Revised February 1992)
- Supplement
Manufacturing Learning Laboratory at Digital Equipment Corp. (C)
By: Dorothy Leonard-Barton and paul Sagawa
Leonard-Barton, Dorothy, and paul Sagawa. "Manufacturing Learning Laboratory at Digital Equipment Corp. (C)." Harvard Business School Supplement 690-055, February 1990. (Revised February 1992.)
- 08 Nov 2023
- Podcast
Einride: Decarbonizing Trucking with EVs, Automony, and Digitalization
This first episode of our hard-to-abate series features Linnéa Kornehed Falck, Einride's Founder, Deputy CEO and Board Member. Einride is launching a fleet of battery electric autonomous trucks, orchestrated via route-optimization software. We discuss how its... View Details
- 25 Apr 2024
- News
How Can Namibia Capitalize on Digital Nomad Visas?
- February 2021
- Supplement
Digital Marketing at HBS Online Teaching Note Supplement
By: Sunil Gupta and Rajiv Lal