Filter Results:
(8,610)
Show Results For
- All HBS Web
(8,610)
- People (21)
- News (1,756)
- Research (5,672)
- Events (73)
- Multimedia (77)
- Faculty Publications (3,963)
Show Results For
- All HBS Web
(8,610)
- People (21)
- News (1,756)
- Research (5,672)
- Events (73)
- Multimedia (77)
- Faculty Publications (3,963)
- Article
A Consumer Guide to Six Introductory Organizational Behavior Textbooks
By: Leonard A. Schlesinger and Michael McCaskey
Schlesinger, Leonard A., and Michael McCaskey. "A Consumer Guide to Six Introductory Organizational Behavior Textbooks." Exchange: The Organizational Behavior Teaching Journal (Winter 1979).
- 2016
- Working Paper
Populism and the Return of the 'Paranoid Style': Some Evidence and a Simple Model of Demand for Incompetence as Insurance Against Elite Betrayal
By: Rafael Di Tella and Julio J. Rotemberg
We present a simple model of populism as the rejection of “disloyal” leaders. We show that adding the assumption that people are worse off when they experience low income as a result of leader betrayal (than when it is the result of bad luck) to a simple voter choice... View Details
Keywords: Corruption; Betrayal; Populism; Incompetence; Literacy; Crime and Corruption; Income; Ethics; Political Elections; Race; Residency
Di Tella, Rafael, and Julio J. Rotemberg. "Populism and the Return of the 'Paranoid Style': Some Evidence and a Simple Model of Demand for Incompetence as Insurance Against Elite Betrayal." Harvard Business School Working Paper, No. 17-056, December 2016.
- June 2009
- Article
The Impact of Add-On Features on Consumer Product Evaluations
By: Marco Bertini, Elie Ofek and Dan Ariely
Bertini, Marco, Elie Ofek, and Dan Ariely. "The Impact of Add-On Features on Consumer Product Evaluations." Journal of Consumer Research 36, no. 1 (June 2009): 17–28.
- 2015
- Article
Percentage Cost Discounts Always Beat Percentage Benefit Bonuses: Helping Consumers Evaluate Nominally Equivalent Percentage Changes
By: Bhavya Mohan, Pierre Chandon and Jason Riis
Marketing offers that are framed as a "percentage change" in consumer cost vs. benefit can have highly non-linear impacts in terms of actual value for consumers. Even though two offers might appear identical, we show that consumers are better off choosing the offer... View Details
Mohan, Bhavya, Pierre Chandon, and Jason Riis. "Percentage Cost Discounts Always Beat Percentage Benefit Bonuses: Helping Consumers Evaluate Nominally Equivalent Percentage Changes." Journal of Marketing Behavior 1, no. 1 (2015): 75–107.
- February 2021 (Revised May 2025)
- Teaching Note
HP Instant Ink: (Self) Disrupting the Consumer Printing Market
By: Elie Ofek and Marco Bertini
- Article
Believe Me, I Have No Idea What I Am Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion
By: Uma R. Karmarkar and Zakary L. Tormala
This research explores the effect of source certainty-that is, the level of certainty expressed by a message source-on persuasion. The authors propose an incongruity hypothesis, suggesting that source certainty effects depend on perceived source expertise. In three... View Details
Keywords: Research; Experience and Expertise; Risk and Uncertainty; Consumer Behavior; Performance Expectations; Interests; Power and Influence
Karmarkar, Uma R., and Zakary L. Tormala. "Believe Me, I Have No Idea What I Am Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion." Journal of Consumer Research 36, no. 6 (April 2010): 1033–1049.
- March 2022
- Article
When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms
By: Elizabeth A. Keenan, Anne V. Wilson and Leslie K. John
When trying to make a good impression on consumers through charitable giving, is it better for brands to maximize the overall dollars they donate or how much they give in relative terms; for example, the proportion of profits? Across five studies we show that consumers... View Details
Keywords: Cause-related Marketing; Charitable Donations; Generosity; Altruism; Philanthropy and Charitable Giving; Brands and Branding; Consumer Behavior
Keenan, Elizabeth A., Anne V. Wilson, and Leslie K. John. "When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms." Marketing Letters 33, no. 1 (March 2022): 31–43.
- February 2005 (Revised June 2007)
- Case
Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer
By: V. Kasturi Rangan and Rohithari Rajan
With liberalization of India's economy and the opening up of markets to foreign multinationals such as Procter & Gamble, the Indian subsidiary of Unilever--Hindustan Lever Ltd. (HLL)--was under pressure to grow revenues and profits. HLL had a long and stellar record of... View Details
Keywords: Economy; Market Entry and Exit; Business Subsidiaries; Revenue; Profit; Market Participation; Programs; Rural Scope; Poverty; Multinational Firms and Management; Consumer Products Industry; Consumer Products Industry; India
Rangan, V. Kasturi, and Rohithari Rajan. "Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer." Harvard Business School Case 505-056, February 2005. (Revised June 2007.)
- Article
Social Dimension of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion
By: Sonya Grier and Rohit Deshpandé
Grier, Sonya, and Rohit Deshpandé. "Social Dimension of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion." Journal of Marketing Research (JMR) 38, no. 2 (May 2001): 216–224.
- Research Summary
Overview
Professor Santana studies consumer judgment and decision making within the domain of behavioral pricing and the subjective value of money. With respect to behavioral pricing, her current projects are focused on how consumers think, feel, and behave in response to... View Details
- September 2016
- Article
History-based versus Uniform Pricing in Growing and Declining Markets
By: Oz Shy, Rune Stenbacka and David Hao Zhang
We analyze the Markov Perfect Equilibria of an infinite-horizon overlapping generations model with consumer lock-in to compare the performance of history-based and uniform pricing in growing and declining markets. Under history-based pricing, firms charge higher prices... View Details
Keywords: History-based Pricing; Introductory Discount; Uniform Pricing; Consumer Lock-in; High Switching Costs; Demand and Consumers; Competition; Price; Market Entry and Exit; Product Marketing
Shy, Oz, Rune Stenbacka, and David Hao Zhang. "History-based versus Uniform Pricing in Growing and Declining Markets." International Journal of Industrial Organization 48 (September 2016): 88–117.
- Winter 2022
- Article
Determinants of Small Business Reopening Decisions After COVID Restrictions Were Lifted
By: Dylan Balla-Elliott, Zoë B. Cullen, Edward L. Glaeser, Michael Luca and Christopher Stanton
The COVID-19 pandemic led to dramatic economic disruptions, including government-imposed restrictions that temporarily shuttered millions of American businesses. We use a nation-wide survey of thousands of small business owners to establish three main facts about... View Details
Keywords: COVID-19; Demand Forecasting; Reopening; Health Pandemics; Government Administration; Small Business
Balla-Elliott, Dylan, Zoë B. Cullen, Edward L. Glaeser, Michael Luca, and Christopher Stanton. "Determinants of Small Business Reopening Decisions After COVID Restrictions Were Lifted." Journal of Policy Analysis and Management 41, no. 1 (Winter 2022): 278–317.
- October 2013
- Article
A Traffic Light Food Labeling Intervention Increases Consumer Awareness of Health and Healthy Choices at the Point-of-Purchase
By: Lillian Sonnenberg, Emily Gelsomin, Douglas E. Levy, Jason Riis, Susan Barraclough and Anne N. Thorndike
We surveyed customers in a hospital cafeteria in Boston, Massachusetts before and after implementation of traffic light food labeling to determine the effect of labels on customers' awareness and purchase of healthy foods. View Details
Sonnenberg, Lillian, Emily Gelsomin, Douglas E. Levy, Jason Riis, Susan Barraclough, and Anne N. Thorndike. "A Traffic Light Food Labeling Intervention Increases Consumer Awareness of Health and Healthy Choices at the Point-of-Purchase." Preventive Medicine 57, no. 4 (October 2013): 253–257.
- January 2022
- Article
Who Creates New Firms When Local Opportunities Arise?
By: Shai Benjamin Bernstein, Emanuele Colonnelli, Davide Malacrino and Timothy McQuade
We examine the characteristics of the individuals who become entrepreneurs when local opportunities arise. We identify local demand shocks by linking fluctuations in global commodity prices to municipality level agricultural endowments in Brazil. We find that the firm... View Details
Keywords: Firms; Entrepreneurs; Demand Shocks; Entrepreneurship; Personal Characteristics; Demographics; Opportunities; Brazil
Bernstein, Shai Benjamin, Emanuele Colonnelli, Davide Malacrino, and Timothy McQuade. "Who Creates New Firms When Local Opportunities Arise?" Journal of Financial Economics 143, no. 1 (January 2022): 107–130.
- April 2011
- Teaching Note
Consumer Lending in Japan: Citi CFJ (TN) (A) & (B)
Teaching Note for 709017 and 710018. View Details
- 2016
- Book
Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
By: Elie Ofek, Eitan Muller and Barak Libai
This book bridges the gap between what academics know, and what innovation stakeholders—from managers, to investors, to analysts, to consumers—need to know about how new products and services are expected to perform in the marketplace. The book develops a compelling... View Details
Keywords: Innovation; Technology Diffusion; New Products; Customer Lifetime Value; Monetization Strategy; Social Influence; Innovation Adoption; Forecasting Demand; Commercialization; Marketing Strategy; Practice; Customer Value and Value Chain; Research; Innovation and Management; Technology Adoption; Forecasting and Prediction; Product Development
Ofek, Elie, Eitan Muller, and Barak Libai. Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services. University of Chicago Press, 2016.
- October 1995
- Teaching Note
Procter & Gamble: Improving Consumer Value Through Process Design TN
Teaching Note for (9-195-126). View Details
Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption
Policies that mandate calorie labeling in fast-food and chain restaurants have had little or no observable impact on calorie consumption to date. In three field experiments, an alternative approach was tested: activating consumers’ self-control by having servers... View Details
- 2013
- Working Paper
iPosture: The Size of Electronic Consumer Devices Affects Our Behavior
By: Maarten W. Bos and Amy J.C. Cuddy
We examined whether incidental body posture, prompted by working on electronic devices of different sizes, affects power-related behaviors. Grounded in research showing that adopting expansive body postures increases psychological power, we hypothesized that working on... View Details
Bos, Maarten W., and Amy J.C. Cuddy. "iPosture: The Size of Electronic Consumer Devices Affects Our Behavior." Harvard Business School Working Paper, No. 13-097, May 2013.