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  • March 2024
  • Supplement

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Bruce Hardie, Peter S. Fader and Michael Ross
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Retail Industry; United States
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  • February 2021
  • Technical Note

Probability Distributions

By: Michael Parzen and Paul Hamilton
This technical note introduces students to the concept of random variables, and from there the normal and binomial distributions. After a brief introduction to random variables, the note describes the standard properties of the normal distribution: a single peak, and a... View Details
Keywords: Analysis; Risk and Uncertainty; Theory; Analytics and Data Science
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  • 13 Feb 2018
  • First Look

New Research and Ideas, February 13, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=53894 forthcoming Human Resource Management Review Developing Strategic Human Resource Theory and Making a Difference: An Action Science Perspective By: Beer, Michael Abstract—No abstract... View Details
Keywords: Sean Silverthorne
  • 13 Jan 2003
  • Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

ineffectiveness of focus groups. What techniques should managers be employing to elicit information from customers? A: Many researchers tell us that one-on-one interviews are superior to focus groups. That is, even a few conventional one-on-one interviews yield... View Details
Keywords: by Manda Mahoney
  • Web

Profiles - MBA

learning from and with people who are equally dedicated to developing and applying tech solutions to change the world.” Tech areas of interest: Biotechnology, Data Science Formative experience at the... View Details
  • 26 Jul 2023
  • Research & Ideas

STEM Needs More Women. Recruiters Often Keep Them Out

could be understood as male or female and analyzed intake data collected on the program’s webpage about the prospects’ credentials, including level of education and current job. Recruiters were paid a salary and given a weekly volume... View Details
Keywords: by Rachel Layne
  • March 2024
  • Supplement

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Peter Fader, Bruce G.S. Hardie and Michael Ross
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Retail Industry; United States
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  • Research Summary

Overview

By: Iavor I. Bojinov
Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details
  • 05 Nov 2007
  • Research & Ideas

The Changing Face of American Innovation

science and engineering workforce and nearly 50 percent of those with science and engineering doctorates. And at the Ph.D. level, ethnic researchers make an exceptional contribution to View Details
Keywords: by Sarah Jane Gilbert; Technology
  • 08 Jun 2010
  • First Look

First Look: June 8

  PublicationsThe New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance Authors:Marshall Fisher and Ananth Raman Publication:Harvard Business School Press, 2010 Abstract Retailers today are... View Details
Keywords: Martha Lagace
  • Web

Courses - Entrepreneurship

Avoiding Startup Failure Lindsay Hyde Spring 2024 Q3Q4 3.0 Building Web 3 Businesses Scott Duke Kominers Shai Bernstein Spring 2024 Q3 1.5 Business Marketing and Sales (also listed under Marketing) TBD Spring 2024 Q4 1.5 Data for Impact... View Details
  • March 2024
  • Case

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Bruce Hardie, Michael Ross and Peter S. Fader
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details
Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Customer Value and Value Chain; Retail Industry; United States
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  • May 2010
  • Article

Modern Management: Good for the Environment or Just Hot Air?

By: Nicholas Bloom, Christos Genakos, Ralf Martin and Raffaella Sadun
We use an innovative methodology to measure management practices in over 300 manufacturing firms in the U.K. We then match this management data to production and energy usage information for establishments owned by these firms. We find that establishments in better... View Details
Keywords: Energy Conservation; Management Practices and Processes; Performance Productivity; Environmental Sustainability; Pollutants; Manufacturing Industry; United Kingdom
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  • Web

Dean Srikant Datar | About

Business Press). He has authored more than 30 cases on topics ranging from Data Science at Target to Nippon Steel. Datar has taught MBA and executive education classes in design thinking, innovation, big... View Details
  • 18 Apr 2017
  • First Look

First Look at New Ideas, April 18

March 27, 2017 Harvard Business Review How the Water Industry Learned to Embrace Data By: Cespedes, Frank V., and Amir Peleg Abstract—Most current talk about “big data” seems to assume the disintermediation or replacement of physical... View Details
Keywords: by Sean Silverthorne
  • 17 Jan 2024
  • Research & Ideas

Are Companies Getting Away with 'Cheap Talk' on Climate Goals?

Companies regularly set ambitious climate goals, but these plans often end up like many people’s New Year’s resolutions: unmet aspirations that quietly fizzle out. While companies often gain positive media attention by trumpeting plans for reducing greenhouse gas... View Details
Keywords: by Tim Gray
  • October 2007
  • Article

Supply and Demand Shifts in the Shorting Market

By: Lauren Cohen, Karl B. Diether and Christopher J. Malloy
Using proprietary data on stock loan fees and quantities from a large institutional investor, we examine the link between the shorting market and stock prices. Employing a unique identification strategy, we isolate shifts in the supply and demand for shorting. We find... View Details
Keywords: Analytics and Data Science; Stocks; Financing and Loans; Price; Strategy; Demand and Consumers; Forecasting and Prediction; Investment Return; Markets; Information
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  • 23 May 2011
  • Research & Ideas

Corporate Sustainability Reporting: It’s Effective

Noted After the data were analyzed, a clear pattern emerged: Countries requiring corporate sustainability reporting experienced a significant improvement in most categories. For social responsibility, for example, those countries improved... View Details
Keywords: by Michael Blanding
  • February 2022
  • Teaching Plan

Community Solutions

By: Brian Trelstad and Tom Quinn
Teaching Plan for HBS Case No. 322-021. Community Solutions was an anti-homelessness nonprofit founded in 2011 after protagonist Rosanne Haggerty grew frustrated with the limited impact of traditional housing and outreach strategies. It set an ambitious goal, reached... View Details
Keywords: Homelessness; Social Issues; Housing; Human Needs; Poverty; Welfare; Business and Community Relations; Analytics and Data Science; Business Strategy; Corporate Social Responsibility and Impact; Philanthropy and Charitable Giving
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  • Web

Entrepreneurial Management - Faculty & Research

Eleanor W. Dillon, Sonia Jaffe, Nicole Immorlica and Christopher Stanton We present evidence on how generative AI changes the work patterns of knowledge workers using data from a 6-month-long, cross-industry, randomized field experiment.... View Details