Publications

August 31, 2017
Article

CEOs Should Get Personally Involved in Talent Development

By: Frank V. Cespedes, Jay Galeota and Michael Wong

Estimates indicate that, globally, human capital has a value about 2.3 times that of physical capital. This difference is likely to widen in increasingly service-driven economies. Yet, most companies maintain their equipment better than their people. The issue is not... View Details

Keywords: Talent and Talent Management; Employees; Training

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January 1990
Article

An Integrated Approach to Customer Service

By: R. D. Shapiro and H. Mathe

Keywords: Customers

12 Jan 2023
News

10 Ways to Boost Customer Satisfaction

Article

Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis

By: Rohit Deshpandé, J. U. Farley and F E Webster Jr

Keywords: Organizational Culture; Business Ventures; Customers; Innovation and Invention; Japan

October 1992
Article

Segmenting Industrial Customers by Buyer Behavior

By: V. K. Rangan, R. T. Moriarty Jr. and G. Swartz

Keywords: Consumer Behavior; Customers

13 Mar 2023
Research & Ideas

The Power of Personal Connections: How Shared Experiences Boost Performance

Professor of Medicine at Harvard Medical School. So, what does the connection between patient outcomes and physician relationships mean for business? It shows how personal connections View Details

Keywords: by Rachel Layne; Health

June 16, 2020
Article

Your Customers Have Changed. Here's How to Engage Them Again.

By: Rohit Deshpandé, Ofer Mintz and Imran S. Currim

The coronavirus makes your customers less able and less willing to spend than before. How should you re-engage with them? Advice from Rohit Deshpandé and colleagues. View Details

Keywords: COVID-19; Health Pandemics; Situation or Environment; Customer Relationship Management

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March 2003
Background Note

Managing a Customer Relationship Over Time

By: Das Narayandas

Describes the different ways in which vendors can sell a portfolio of products to industrial customers. View Details

Keywords: Customer Relationship Management; Management; Marketing Strategy; Product Marketing; Networks; Sales; Manufacturing Industry

27 Sep 2010
Research & Ideas

Customer Experts Lose Influence When Teams are Pressured

for relevant customization and adaptation to specific client needs. This is a significant aspect of maintaining ongoing client relationships. I observed that teams under heightened pressure tend to shut out... View Details

Keywords: by Sarah Jane Gilbert

12 Aug 2010
News

What Is Customer Opinion Good For?

Keywords: Prof. Jim Heskett; Manufacturing

22 Sep 2023
News

Skydeck Voices: The Most Important Person I Met at HBS

Photo provided by Harvard University Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Who was the most important person you met at HBS? And why? This is Dan Morrell, host of Skydeck, and when my colleagues set up on Spangler Lawn during Spring Reunions... View Details

January 2021 (Revised May 2021)
Case

Amazon Shopper Panel: Paying Customers for Their Data

By: Eva Ascarza and Ayelet Israeli

This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers’ privacy in the digital age, the value of customers’ own... View Details

January 2018 (Revised February 2018)
Case

Michael Belkin: Personal Financing Planning as an Entrepreneur

By: V.G. Narayanan and Shawn O'Brien

11 Nov 2013
Research & Ideas

A Smarter Way to Reduce Customer Defections

Companies spend significant sums to acquire customers. Once hooked, marketers protect those investments by attempting to keep patrons happy, engaged, and most of all, loyal. Reducing customer attrition, or... View Details

Keywords: by Dina Gerdeman; Retail; Service

Article

Moral Goodness Is the Essence of Personal Identity

By: Julian De Freitas, Mina Cikara, Igor Grossman and Rebecca Schlegal

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July 2008
Case

Hilton Hotels: Brand Differentiation through Customer Relationship Management

By: Lynda M. Applegate, Gabriele Piccoli and Chekitan Dev

This case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM... View Details

Keywords: Customer Relationship Management; Marketing Strategy; Privatization; Performance Evaluation; Information Technology; Accommodations Industry

January–February 2018
Article

Ads That Don't Overstep: How to Make Sure You Don't Take Personalization Too Far

By: Leslie John, Tami Kim and Kate Barasz

Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with... View Details

Keywords: Digital Marketing; Customization and Personalization; Information; Customers; Attitudes