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- All HBS Web (828)
- Faculty Publications (133)
- 29 Sep 2009
- First Look
First Look: September 29
distribution channels to alter customer interactions with the firm. Using a sample of retail banking customers observed over a 30-month period at a large U.S. bank, we test... View Details
Keywords: Martha Lagace
- 21 Mar 2017
- First Look
First Look at New Research, March 21
in sequence, map onto how very young children play. These components are (1) focusing on substitutes and borrowing selectively from peers, (2) testing assumptions about profit logics before committing to one, and (3) pausing with a... View Details
Keywords: Sean Silverthorne
- 21 May 2014
- Lessons from the Classroom
CORe: HBS Powers Up Online Program on Business Fundamentals
the end of the program, students will take an exam administered at any one of 4,000 testing centers worldwide to receive a certificate from HBS attesting to their mastery of the content. Unlike most MOOCs, which follow a traditional... View Details
- 01 Sep 2009
- First Look
First Look: September 1
Exploiting novel data on the educational backgrounds of sell side equity analysts and senior officers of firms, we test the hypothesis that analysts' school ties to senior officers impart comparative information advantages in the... View Details
Keywords: Martha Lagace
- 08 Jul 2013
- Research & Ideas
Everything Must Go: A Strategy for Store Liquidation
issue," says Raman. (Gordon Brothers Group, an asset disposition firm that frequently handles liquidations, served as an invaluable real world test site and collaborator for the paper's researchers.) Two important facts came to... View Details
- 20 May 2014
- First Look
First Look: May 20
executive officer, on a visit to Pola's head office in Tokyo, heard news of critical comments about the company and animal testing in a Facebook post from a group in South Australia where the brand had been founded as a small biodynamic... View Details
Keywords: Sean Silverthorne
- 02 Feb 2004
- Research & Ideas
Mapping Your Corporate Strategy
more powerful than 1,000 words (or even twenty-five ad hoc performance measures). The financial and customer objectives describe the outcomes the organization wants to achieve; objectives in the internal and learning and growth... View Details
Keywords: by Martha Lagace
- 01 Aug 2001
- News
Cleveland Global Alumni Conference a Sold-Out Success
Bridgestone/Firestone. "That was a tremendously difficult period for our customers and for us as a leadership team," recalled Nasser, before adding that Ford's commitment to consumers made it an easy decision to replace some 13 million... View Details
- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
customers and drive distribution for other products in a company's portfolio. A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top... View Details
- 27 Jan 2009
- First Look
First Look: January 27, 2009
models and policies are incomplete without taking into account the bargaining process and, in particular, the way in which this process interacts with underlying control structures in the household. Testing the Commitment Hypothesis in... View Details
Keywords: Martha Lagace
- 01 Sep 2011
- News
Coming Full Circle
Image by John Weber Related Links Featured research: "Think Customers Hate Waiting? Not so Fast..." Read Director John Korn's blog Did you know? HBS alumni include... As an assistant professor at Columbia Business School, Modupe Akinola... View Details
- 13 Mar 2007
- First Look
First Look: March 13, 2007
paradox by considering the enabling role of actors' social position. Adopting a relational view of human agency, I model the impact of their social position on the likelihood that actors will initiate changes that diverge from the existing institutions. I View Details
Keywords: Martha Lagace
- 01 Jun 2015
- News
Case Study: Sneak Peak
locations in the Midwest and Mid-Atlantic, a focus on price-sensitive customers, and a much narrower range of healthy beverages, so this product could stand out more. This might provide a good test of the product’s appeal to a different... View Details
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
problems become computationally intractable (strongly NP-hard). We apply our model to assess the cost effectiveness of fecal immunochemical testing (FIT), a new screening method for colorectal cancer. Our results show that despite the... View Details
Keywords: Sean Silverthorne
- 23 Mar 2010
- First Look
First Look: March 23
paper uses data from the 1983 Survey of Consumer Finances to test the relationship between the banks' market power and households' self-reported levels of credit constraints. The 1983 Survey was the last to identify households' geographic... View Details
Keywords: Martha Lagace
- 01 Jun 2022
- News
Turning Point: Sparking Change
Gillette, Pillsbury, and L’Oréal. In 2001, I launched The ComfortCake Company, selling pound cakes based on my original recipes to customers ranging from United Airlines to Walmart. But teaching was always at the back of my mind as a... View Details
- 18 Mar 2014
- First Look
First Look: March 18
the ratings. Our tests examine whether these forms of disclosure reflect firms' real efforts to combat corruption or are cheap talk. We find that the ratings are related to enforcement and monitoring, country and industry corruption risk,... View Details
Keywords: Sean Silverthorne
- 15 Nov 2010
- Lessons from the Classroom
Connecting Goals and Go-To-Market Initiatives
the industry you compete in, the market segments where you do (and do not) choose to play, and the nature of the customers that you sell and service. These factors help to determine required sales tasks—that is, what your go-to-market... View Details
- 14 Feb 2005
- Research & Ideas
The World in Your Palm?
is men versus women, said RIM's Tyneski. In user testing at RIM, participants are placed at a table that contains a Styrofoam phone and numerous Velcroed pieces that represent possible features. Asked to add the features they most want,... View Details
Keywords: by Sean Silverthorne
- 13 Nov 2018
- First Look
New Research and Ideas, November 13, 2018
outsiders? We study this question in the context of the first Great Migration (1915–1930), when 1.5 million African Americans moved from the U.S. South to urban centers in the North, where 30 million Europeans had arrived since 1850. We View Details
Keywords: Dina Gerdeman