Customer Test - Publications - Faculty & Research

28 Jul 2016
Op-Ed

Where is TripAdvisor for Doctors?

Consumers do not bounce from doctor to doctor nearly as often and therefore lack comparative expertise. In many cases, they develop relationships with their caregivers that render their reviews idiosyncratic. 6. Fear of Reprisal. Hotel reviews are numerous and... View Details

Keywords: by John A. Quelch; Health

06 Nov 2013
What Do You Think?

Is Top-Down Resource Allocation on the Rise?

under fire. Among the reasons were lack of demand from existing customers (not always the best ones to ask) for disruptive technologies and the kiss of death for new ideas in large organizations; the fear among business unit managers that... View Details

Keywords: by James Heskett

01 Jan 2003
News

Charles O. Rossotti, MBA 1964

LIFELONG IMPACT OF HBS "What stood out for me initially was the first-year section, where I made some of my closest friends and thrived in the give-and-take of class discussions. I loved the case method as a process for testing ideas. It... View Details

16 Feb 2021
Blog Post

The Rise of The Sixes: Interview with CEO and Founder Franci Girard

pressure test her interest instead of wondering “what if?”, Girard followed her instincts to jump into learning more about the fashion industry. After full days at Goldman, Girard attended Parson’s School of Design at night working... View Details

01 Jun 2013
News

Five Bright Ideas

organization is involved, we charge. Advertising also brings in revenue." ALISON enables potential employers to immediately test the skill of certificate-holding ALISON graduates through 20-question "flash tests" that assess their... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Elementary and Secondary Schools; Educational Services

07 Nov 2017
First Look

New Research and Ideas: November 7, 2017

in County Business Patterns (CBP). An algorithm using contemporaneous and lagged Yelp data can explain 29.2% of the residual variance after accounting for lagged CBP data, in a testing sample not used to generate the algorithm. The... View Details

Keywords: Carmen Nobel

01 Mar 2009
News

Your Taxi Is Waiting

available until late 2006, and Herp figured the small turboprop would be a good means of testing his idea in the marketplace. Linear Air began by offering point-to-point service to over 500 cities in the Northeast, the Mid-Atlantic,... View Details

Keywords: Julia Hanna; Air Transportation; Transportation

10 Dec 2012
Research & Ideas

Why We Blab Our Intimate Secrets on Facebook

basically sat down together and brainstormed creepy questions to ask," John says. The experiments tested the idea that downplaying privacy concerns would increase the likelihood of disclosure. For example, the researchers set up laptop... View Details

Keywords: by Carmen Nobel

26 Feb 2021
News

Latinx on Boards; High-Tech Reforestation

the company’s trust and foundation. Aymeric Maudous, CEO and Founder of Lord of the Trees (far left) watches a test flight of a seed-planting drone. Aymeric Maudous holds one of the proprietary tree seed pods that are planted by drones.... View Details

Keywords: Margie Kelley

20 Feb 2007
First Look

First Look: February 20, 2007

of miscommunication among experimenters and theorists about how to evaluate a theory that can be rejected by sufficient data, but may nevertheless be a useful approximation. A standard experimental design reports whether a general theory can be rejected on an... View Details

Keywords: Martha Lagace

01 Mar 2014
News

Feedback

the testing that has to be repeated is enormous. There was a very interesting book published in the early 1990s called Competing Against Time. The central hypothesis is that about 90 percent of the time it takes to do something is wasted... View Details

Keywords: Health, Social Assistance

25 Aug 2022
Research & Ideas

It’s All in a Name: Reputable Investors Help Startups Shine

startups because of Sequoia specifically? To test if the name of a top investor makes a difference in luring applicants, the researchers collaborated with AngelList Talent, an online recruitment platform, to conduct a randomized... View Details

Keywords: by Rachel Layne

02 Oct 2019
What Do You Think?

What Grade Would You Give Walmart CEO Doug McMillon?

of resources, incentive compensation, or investments in socially motivated initiatives? He asks how a CEO avoids addressing the needs of one stakeholder too much or too little for too long? Others have suggested that the new statement will be paid lip service only.... View Details

Keywords: by James Heskett; Retail

09 Mar 2003
Research & Ideas

Education, Technology, and Business: What’s the Catch?

the Internet. By 2001, the E-Rate program had wired 87 percent of all K-12 classrooms in the U.S. If we believe that educational performance is a result of investment, it hasn't paid off.—Kosmas Kalliarekos, The Parthenon Group John J. H. Kim (HBS MBA '93) spent his... View Details

Keywords: by Carla Tishler; Education

Web

Morse and Polaroid’s Creative Ethos | Baker Library

Morse and Polaroid’s Creative Ethos Photo: Meroe Morse, test photograph by Laurie Seamans, Type 42, ca. 1950s. Polaroid Corporation Records, Photographs of Polaroid Consultant Photographers, b. XI.9, f. 1. In 1968, Smith College presented... View Details

26 Mar 2019
First Look

New Research and Ideas, March 26, 2019

https://www.hbs.edu/faculty/Pages/item.aspx?num=53888 Trade Secrets Protection and Antitakeover Provisions By: Dey, Aiyesha, and Joshua White Abstract—We examine whether and why managers strengthen antitakeover provisions when facing an increased threat of being... View Details

Keywords: Dina Gerdeman

14 Nov 2006
First Look

First Look: November 14, 2006

management of variability often requires a company to influence customers' behavior. Managers attempting that kind of intervention can follow a three-step process: diagnosing the behavioral problem, designing an operating role for View Details

Keywords: Sean Silverthorne

10 Jun 2002
Research & Ideas

Reinventing the Industrial Giant

technologies is particularly great" for GM. 77 One way GM is attempting to become more like Dell is by selling cars online. 78 Toward the end of 2000, GM began testing its consumer Web site, GMBuyPower.com, to bring View Details

Keywords: by Nitin Nohria, Davis Dyer & Frederick Dalzell; Manufacturing

12 Mar 2019
First Look

New Research and Ideas, March 12, 2019

and mobilizing employees to embrace them, and practicing dual-minded leadership. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55837 March–April 2019 Harvard Business Review Operational Transparency: Make Your Processes Visible to View Details