Filter Results:
(659)
Show Results For
- All HBS Web (896)
- Faculty Publications (204)
Show Results For
- All HBS Web (896)
- Faculty Publications (204)
Sort by
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
Canadian culture, all Canadian measurements are in hockey rink units, or HRUs.) Social media activity was intense, and consumers even organized Double Down "Bro Downs" where men competed to see who could guzzle the most Double... View Details
Keywords: Re: Michael I. Norton
- 01 Sep 2009
- First Look
First Look: September 1
of capital within an economy. The theory predicts that GAAP's principal focus, as shaped by the demand for and supply of financial information, is on the use of the income statement and balance sheet for performance measurement and... View Details
Keywords: Martha Lagace
- 20 Jul 2016
- Research & Ideas
Airplane Design Brings Out the Class Warfare in Us All
Their findings were published in the May 17, 2016, issue of Proceedings of the National Academy of Sciences. A TEMPORARY STATE OF INEQUALITY Research on inequality usually measures a relatively fixed socioeconomic status based on... View Details
- 02 Jun 2010
- First Look
First Look: June 2
Business Review 88, no. 6 (June 2010) An abstract is unavailable at this time. Read the preview: http://hbr.org/2010/06/are-you-a-high-potential/ar/1 Altruistic Dynamic Pricing with Customer Regret Authors:Julio J. Rotemberg... View Details
Keywords: Martha Lagace
- 07 Dec 2010
- First Look
First Look: Dec. 7
marketing strategy by the marketing department, one focused on the role of customer relations in product development, is considered. The creation of a set of basic principles and operating procedures for GE's marketing unit is discussed.... View Details
Keywords: Sean Silverthorne
- 20 Dec 2016
- First Look
December 20, 2016
understand the linkage between internal operations and external markets including capital markets, customer markets, and supplier markets. To communicate effectively with these markets, managers must know how to use accounting-based tools... View Details
Keywords: Carmen Nobel
- 22 May 2018
- First Look
New Research and Ideas, May 22, 2018
established practice. Companies have hired writers and chief content officers to run departments as well as create blogs and other materials—in the process, some have assured sales people that content marketing can mean the end of cold calling. The authors examined 34... View Details
Keywords: Dina Gerdeman
- 14 Jun 2011
- First Look
First Look: June 14
gold-mining company, and to arrive at a decision (whether Wellfleet should accept it or not). At the same time, students will learn that gray-area risk decisions and, in particular, risk-adjusted performance measurement can rarely be... View Details
Keywords: Sean Silverthorne
- 17 Jul 2012
- First Look
First Look: July 17
and civil aviation authorities might undertake over time horizons of months to years as well as tactical measures that may be adopted on a daily basis in response to dynamic, "real time" developments like poor weather or... View Details
Keywords: Sean Silverthorne
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big data obtained from Google Analytics and the company’s own sales and customer databases to select the next season’s assortment. Peck was... View Details
Keywords: Carmen Nobel
- 09 Feb 2016
- First Look
February 9, 2016
formulating a strategy, markets and segments are typically important categories. But only customers buy. Hence, for most firms, de facto strategy and much resource allocation are the aggregate result of the deals their salespeople close.... View Details
Keywords: Sean Silverthorne
- 20 May 2014
- First Look
First Look: May 20
Publications August 2013 Journal of the European Economic Association Sovereigns, Upstream Capital Flows and Global Imbalances By: Alfaro, Laura, Sebnem Kalemli-Ozcan, and Vadym Volosovych Abstract—We construct measures of net private... View Details
Keywords: Sean Silverthorne
- 13 May 2014
- First Look
First Look: May 13
maintaining a long-term strategic plan is of value in thwarting such investors. Executives and directors are advised to analyze their corporations from the point of view of an activist investor, to create harmony within the board of directors, and to View Details
Keywords: Sean Silverthorne
- 18 Sep 2012
- First Look
First Look: September 18
initial socialization focused on personal identity (emphasizing newcomers' authentic best selves) led to greater customer satisfaction and employee retention after six months, compared to (a) socialization that focused on organizational... View Details
Keywords: Sean Silverthorne
- 02 Jul 2012
- Research & Ideas
Why Good Deeds Invite Bad Publicity
robust direct link between CSR and financial performance” It is true that in areas such as environmentally sustainable practices, customers have been willing to pay responsible producers a premium for products; take organic cotton, for... View Details
- 15 Jan 2013
- First Look
First Look: January 15
but comparatively little is known about how or why such transaction networks differ. This article investigates the transaction networks of two large sectors in Japan at a single point in time. In characterizing these networks, our primary View Details
Keywords: Sean Silverthorne
- 05 Feb 2007
- Research & Ideas
Business and the Global Poor
who the customer is. Traditionally, leading companies—both in the West and in developing countries—have operated under the assumption that the world's poor majority—those four billion people on the planet with a disposable income of $5 a... View Details
Keywords: by Sean Silverthorne
- 17 Jan 2017
- First Look
First Look at New Research: January 17
interpersonal construct that captures listening, understanding, validation, and care. We measure responsiveness with an attitudinal measure from previous research as well as a novel behavioral measure: the... View Details
Keywords: Sean Silverthorne
- 20 Oct 2015
- First Look
October 20, 2015
fluctuations. We first exposit that in the presence of Cobb-Douglas production functions and consumer preferences, there is a specific pattern of economic transmission whereby demand-side shocks propagate upstream (to input-supplying industries), and supply-side shocks... View Details
Keywords: Sean Silverthorne
- 28 Oct 2008
- First Look
First Look: October 28, 2008
implications of this result for both innovating managers, as well as researchers in the field. We also assess how future work in this area might proceed, based upon these first steps in measuring "design." Download the paper:... View Details
Keywords: Martha Lagace