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09 Jul 2020
Research & Ideas

It’s Time to Reset Decision-Making in Your Organization

price decreases segmented by customer and channel. Another hallmark of stressful situations is that they can lead to paralysis and inaction, what Nathan Furr calls... View Details

Keywords: by Boris Groysberg and Sarah Abbott

December 2022
Technical Note

Risks and Opportunities from the Transition to a Low Carbon Economy: A Business Analysis Framework

By: George Serafeim

The transition to a low carbon economy introduces many risks and opportunities for businesses. Risks emerge from regulatory actions, such as carbon taxes and cap and trade systems, technological innovation that develop alternatives for customers making existing... View Details

Keywords: Risk Assessment; Opportunities; Environmental Sustainability; Carbon Footprint; Risk Management; Competitive Dynamics; Business Analysis; Climate Change; Accounting; Finance; Valuation; Business and Shareholder Relations; Technological Innovation; Transition; Product Positioning; Renewable Energy; Analysis

June 2001
Case

Infinata: The Quest for Human Resource Venture Capital

By: Jay O. Light and Anthony Massaro

A potential start-up in the Web-based Customer Relationship Management (CRM) is considering a deal with a software developer. View Details

Keywords: Negotiation; Negotiation Deal; Customer Relationship Management; Internet and the Web; Business Startups; Information Technology Industry

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January 2010 (Revised March 2013)
Case

HubSpot: Lower Churn through Greater CHI

By: F. Asis Martinez Jerez, Thomas Steenburgh, Jill Avery and Lisa Brem

HubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the... View Details

Keywords: Business Startups; Customer Relationship Management; Customer Satisfaction; Customer Value and Value Chain; Forecasting and Prediction; Consumer Behavior; Happiness; Consulting Industry

January 2019 (Revised February 2024)
Teaching Note

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Ayelet Israeli

Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details

30 May 2017
First Look

First Look at New Research and Ideas, May 30

diverse methodology to understand the relationships between firm boundaries, firm activities, and geographic borders. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52688 2017 Geography,... View Details

Keywords: Sean Silverthorne

January 2015 (Revised October 2016)
Case

onefinestay: Building a Luxury Experience in the Sharing Economy

By: Jill Avery, Anat Keinan and Liz Kind

onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details

04 Feb 2025
Blog Post

Leadership with Purpose: Redefining Success and Impact with Satpal Singh (SELP—India 4, 2019)

mindset and Inspired Teams. Now, as Sales Director for Legrand India, I’m excited to build on this legacy, driving transformations that make a meaningful difference in the lives of our customers View Details

Web

Providers - Institute For Strategy And Competitiveness

are part of, and function as teams rather than free agents. Focus on the full cycle of care. Integrate care with both upstream and downstream entities to ensure good patient... View Details

05 Feb 2025
Blog Post

Leadership with purpose: Redefining success and impact with Satpal Singh (SELP—India 4, 2019)

driving transformations that make a meaningful difference in the lives of our customers and communities. Throughout my career, I’ve learned leadership isn’t about fitting into a mold—it’s about understanding... View Details

Keywords: All Industries

13 Jun 2022
Research & Ideas

Extroverts, Your Colleagues Wish You Would Just Shut Up and Listen

as much attention." Since feeling seen and heard is important, extroverts who seem to focus on themselves may lose credibility with colleagues, the findings suggest. The research has ramifications for... View Details

Keywords: by Pamela Reynolds

09 May 2014
Working Paper Summaries

‘My Bad!’ How Internal Attribution and Ambiguity of Responsibility Affect Learning from Failure

Keywords: by Christopher G. Myers, Bradley R. Staats & Francesca Gino

28 May 2024
In Practice

Job Search Advice for a Tough Market: Think Broadly and Stay Flexible

industry- or function-specific in focus, while other firms concentrate on small or family businesses, the public sector, and even private equity. By limiting your focus to the major strategic firms, you will... View Details

Keywords: by Rachel Layne

March 2005 (Revised April 2007)
Case

Comergent Technologies Inc.: Enterprise E-Commerce

By: V. Kasturi Rangan and Marie Bell

Coming out of the 2001 high-tech industry recession, this venture capital start-up has to come up with a marketing plan to break even and grow. Its innovative e-commerce software provides unique customer relationship management solutions, but it has to convince... View Details

Keywords: Business Startups; Customer Relationship Management; Financial Crisis; Collaborative Innovation and Invention; Business or Company Management; Marketing Strategy; Problems and Challenges; Software; Information Technology Industry

03 Jun 2013
Research & Ideas

The Power of Rituals in Life, Death, and Business

"We made the rituals deliberately silly," Norton says. "With rituals like wine-tasting and tasting menus, some of the enjoyment is about pageantry and great service. We wanted to strip those... View Details

Keywords: by Carmen Nobel

2010
Working Paper

Reversing the Null: Regulation, Deregulation, and the Power of Ideas

By: David Moss

It has been said that deregulation was an important source of the recent financial crisis. It may be more accurate, however, to say that a deregulatory mindset was an important source of the crisis—a mindset that, to a very significant extent, grew out of profound... View Details

Keywords: Financial Crisis; Financial Markets; Governing Rules, Regulations, and Reforms; Government and Politics; Failure; Business and Government Relations; Financial Services Industry; United States