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- Faculty Publications (270)
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- All HBS Web (616)
- Faculty Publications (270)
- 15 Sep 2009
- First Look
First Look: September 15
companies have a sense of mission enabling them to deliver what their customers want in a way that is significantly better than the competition. As a formula for the future, it brings together the necessity of financial success... View Details
Keywords: Martha Lagace
- 23 Apr 2019
- First Look
New Research and Ideas, April 23, 2019
points daily. But it's hard to acquire new customer groups when algorithms have a bias to replicate the tastes on which they are trained. Purchase this case:https://hbsp.harvard.edu/product/919413-PDF-ENG Harvard Business School Case... View Details
Keywords: Dina Gerdeman
- 12 Apr 2023
- News
Step Change
funds." A few years later, he adds, big acquisitions and IPOs started happening in the MENA region, catalyzing a virtuous cycle of entrepreneurial activity and investment: Amazon acquired Souq for $580 million in 2017 and Uber purchased... View Details
Keywords: Julia Hanna; entrepreneurship; women; venture capital; Egypt; developing economies; Finance
- Web
Courses by Faculty - Course Catalog
Spring 2026 Q4 1.5 Dwight Angelini Real Estate Investing Finance Spring 2026 Q3 1.5 Eva Ascarza Managing Customers for Growth Marketing Fall 2025 Q2 1.5 ^ back to top B Course Title Area Term Quarter Credits Joseph Badaracco The Moral... View Details
- Web
Faculty & Advisors | MBA
BS, Mechanical Engineering, Indian Institute of Technology - Bombay Shirish is the co-founder of SquelchAI (Natural Language Processing company focused on enhancing customer experience through AI ) and President of Nanoheal (AI automation... View Details
- Web
Courses by Faculty Unit - Course Catalog
Entrepreneurship through Acquisition (Application Only) Richard Ruback Royce Yudkoff Spring 2026 Q3Q4 3.0 Field Course: Field X (also listed under Entrepreneurial Management) Randolph Cohen Fall 2025 Q1Q2 3.0 Field Course: Field Y:... View Details
- 22 Apr 2008
- First Look
First Look: April 22, 2008
boots. Creating variations of these core products, along with expansion into apparel, had sustained Timberland's business for more than 30 years. Timberland's growth in the past six years was due to increased international sales and new View Details
Keywords: Martha Lagace
- 07 Nov 2017
- First Look
New Research and Ideas: November 7, 2017
find that the data he needs simply does not exist. The case follows him and his team as they take on challenges as the start-up evolves and develops. Topics include acquiring data, web-based prototyping to understand customer preferences,... View Details
Keywords: Carmen Nobel
- 01 Mar 2012
- News
Get Creative
Traps” (November 2006) and “Block-by-Blockbuster Innovation” (May 2010), along with her books SuperCorp and Confidence. How can companies tap their customers for innovative ideas? Carliss Baldwin Baldwin Firms have a tendency to look at... View Details
- 24 Sep 2013
- First Look
First Look: September 24
excitement and uncertainty of entrepreneurial life. The case also details the innovative marketing the company created to expand its customer base, the means it devised to cultivate and maintain customer... View Details
Keywords: Sean Silverthorne
- 29 Aug 2024
- Research & Ideas
Shoot for the Stars: What to Know About the Space Economy
sector. There was a big boom, a few years ago, in these private space enterprises trying to go public through special purpose acquisition companies (SPACs). In a SPAC, somebody would start a company with the sole idea of acquiring a... View Details
- 03 Mar 2009
- First Look
First Look: March 3, 2009
magnified in the online channel. Customer analysis suggests that opening retail stores paves the way for higher rates of customer acquisition and higher rates of repeat... View Details
Keywords: Martha Lagace
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
mandated language change at a Chilean subsidiary of a large U.S. multinational organization. The engineering-focused subsidiary aiming to facilitate cross-border interactions embedded language acquisition experts to transition all... View Details
Keywords: Dina Gerdeman
- 23 Feb 2009
- Research & Ideas
Creative Entrepreneurship in a Downturn
Cost cutting can severely impair your ability to be competitive or could cause you to lose customers. This creates an opening for entrepreneurs who think holistically. They consider mutually reinforcing changes in the entire business model that encompasses many... View Details
Keywords: by Martha Lagace
- 05 Jan 2010
- First Look
First Look: January 5
effects (on the low bidder) and indirect effects (on others), and we show that most of the incremental revenue from setting reserve price optimally comes from indirect effects. Download the paper: http://www.benedelman.org/publications/optimalauction.pdf View Details
Keywords: Martha Lagace
- 22 Jun 2021
- Research & Ideas
The COVID-19 Mutiny: When Teams Leave and Take Their Clients
but it’s reasonable to assume that many companies and individuals will continue with full or hybrid remote work arrangements for months to come. Who’s moving and how? Lift outs help companies add talent without the logistical and psychological stressors of View Details
- 01 Dec 2020
- News
New News
going through the process of pricing discovery over time and optimizing for the best LTV to CAC [customer lifetime value to customer acquisition cost] ratio, which brings you to questions of scale. As of... View Details
- January 2023
- Case
Natura: Weathering the Pandemic at Brazil's Cosmetic Giant
By: Brian Trelstad, Pedro Levindo and Carla Larangeira
Brazil's Natura, a multi-brand cosmetics group, has taken several measures to safeguard the livelihoods of its thousands of employees and millions of sales representatives during the COVID-19 health and economic crisis. The company has also made strides in its efforts... View Details
Keywords: COVID-19 Pandemic; ESG Reporting; Acquisition; Customer Focus and Relationships; Decision Making; Social Entrepreneurship; Environmental Sustainability; Environmental Management; Climate Change; Ethics; Moral Sensibility; Values and Beliefs; Global Strategy; Corporate Governance; Health Pandemics; Human Resources; Human Capital; Crisis Management; Growth and Development Strategy; Marketing; Distribution Channels; Supply Chain; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Customer Ownership; Relationships; Business and Community Relations; Business and Stakeholder Relations; Networks; Partners and Partnerships; Science-Based Business; Reputation; Human Needs; Social Issues; Strategy; Equality and Inequality; Beauty and Cosmetics Industry; Brazil; Latin America
- 30 Apr 2019
- First Look
New Research and Ideas, April 30, 2019
boundaries: cross-market, within-state hospital mergers yield price increases of 7%–9% for acquiring hospitals, whereas out-of-state acquisitions do not yield significant increases. Publisher's link:... View Details
Keywords: Dina Gerdeman
- 01 Sep 2024
- News
Next Level
In 2017, Sarah Bond’s boss, Phil Spencer, the head of Xbox Gaming, warned her that working in the industry would be very difficult. Not just for the usual reasons that corporate America can be tough, but also because, as a Black woman in gaming—an industry with a... View Details