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  • 31 Mar 2009
  • First Look

First Look: March 31, 2009

or is it still too early?" Dick Costolo wondered as he reflected on the latest acquisition offer. He had been building FeedBurner with his three co-founders for almost four years and was staring at the details of an View Details
Keywords: Martha Lagace
  • 15 Dec 2015
  • First Look

December 15, 2015

Acquisition (B) Supplements the (A) case. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/615034-PDF-ENG Harvard Business School Case 816-020 GovDelivery Is government the biggest, worst View Details
Keywords: Carmen Nobel
  • Web

Print View - Course Catalog

founders themselves be the most effective sales engine for an early-stage company, even though it clearly does not scale as a go to market approach? What is the optimal mix of different customer acquisition... View Details
  • 23 Apr 2019
  • First Look

New Research and Ideas, April 23, 2019

points daily. But it's hard to acquire new customer groups when algorithms have a bias to replicate the tastes on which they are trained. Purchase this case:https://hbsp.harvard.edu/product/919413-PDF-ENG Harvard Business School Case... View Details
Keywords: Dina Gerdeman
  • 12 Apr 2023
  • News

Step Change

funds." A few years later, he adds, big acquisitions and IPOs started happening in the MENA region, catalyzing a virtuous cycle of entrepreneurial activity and investment: Amazon acquired Souq for $580 million in 2017 and Uber purchased... View Details
Keywords: Julia Hanna; entrepreneurship; women; venture capital; Egypt; developing economies; Finance
  • 18 Jul 2017
  • First Look

First Look at New Research and Ideas, July 18, 2017

case:https://cb.hbsp.harvard.edu/cbmp/product/317032-PDF-ENG Harvard Business School Case 316-127 Publicis Groupe 2016: Maurice and the Millennials Having built Publicis Groupe through acquisitions maintained as separate brands, CEO... View Details
Keywords: Sean Silverthorne
  • Web

Courses by Faculty Unit - Course Catalog

Spring 2025 Q3Q4 3.0 Field Course: Business of the Arts (also listed under Marketing and General Management) Rohit Deshpande Henry McGee Spring 2025 Q3Q4 3.0 Field Course: Entrepreneurship through Acquisition (Application Only) (also... View Details
  • 03 Oct 2017
  • First Look

First Look at Research and Ideas, October 3, 2017

and advertising/media company Septeni—use GROW in very different ways to manage talent recruiting, screening, hiring, placement, and development. The case asks students to consider two questions: (1) Which of the three companies' approaches to using people analytics... View Details
Keywords: by Sean Silverthorne
  • 04 Apr 2017
  • First Look

First Look at New Research, April 4

to develop Alfred’s routes and respond to customer requests in conjunction with other service providers, for example grocery delivery services, in what the founders describe as their "B2B2C" business model. Alfred won the... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2016
  • News

Alumni and Faculty Books for March 2016

becoming CEO of Slim Jim manufacturer GoodMark Foods, this book shares the stories and lessons learned of an ordinary man who achieved extraordinary success by believing in himself. Despite nearly losing his job at General Mills several times, he persevered. How he... View Details
  • 01 Aug 2017
  • First Look

First Look at New Research and Ideas, August 1

businesses, made acquisitions in digital innovation and cloud computing, formed partnerships with former competitors such as Apple and tech startups, and invested in internally developed cognitive computing/AI platform Watson, a big bet... View Details
Keywords: Sean Silverthorne
  • Web

Courses by Title - Course Catalog

Arts Marketing, General Management, Entrepreneurial Management Rohit Deshpande , Henry McGee Spring 2025 Q3Q4 3.0 Field Course: Climate Solutions Lab Entrepreneurial Management Jim Matheson Spring 2025 Q3Q4 3.0 Field Course: Entrepreneurship through View Details
  • 07 Nov 2017
  • First Look

New Research and Ideas: November 7, 2017

find that the data he needs simply does not exist. The case follows him and his team as they take on challenges as the start-up evolves and develops. Topics include acquiring data, web-based prototyping to understand customer preferences,... View Details
Keywords: Carmen Nobel
  • 20 Jul 2010
  • First Look

First Look: July 20

eventual recovery? How far could Target go in emphasizing low price—the "pay less" side of its slogan—without eroding the company's core promise of offering unique and upscale products that customers would not see at other... View Details
Keywords: Martha Lagace
  • 24 Sep 2013
  • First Look

First Look: September 24

excitement and uncertainty of entrepreneurial life. The case also details the innovative marketing the company created to expand its customer base, the means it devised to cultivate and maintain customer... View Details
Keywords: Sean Silverthorne
  • Web

Courses by Faculty - Course Catalog

General Management, Business, Government & the International Economy Spring 2025 Q3 1.5 Livia Alfonsi Negotiation Negotiation, Organizations & Markets Spring 2025 Q3Q4 3.0 Dwight Angelini Real Estate Investing Finance Spring 2025 Q3 1.5 Eva Ascarza Managing View Details
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

occurs slowly. Broadly, our studies provide evidence as to when and why people overlook cheating by others and examine the conditions under which the slippery slope effect occurs. Customer-Based Valuation Author:Sunil Gupta Publication:Journal of Interactive Marketing... View Details
Keywords: Martha Lagace
  • 11 Oct 2016
  • First Look

October 11, 2016

startup in the face of fierce competition. From 2011 through 2016, the business evolved from a hobby to a startup with $22 million in revenue and 45 employees, all of whom worked remotely from home. Customer View Details
Keywords: Sean Silverthorne
  • 08 May 2012
  • First Look

First Look: May 8

case:http://cb.hbsp.harvard.edu/cb/product/712028-PDF-ENG Social Strategy at American Express Mikołaj Jan Piskorski and David ChenHarvard Business School Case 712-447 American Express has developed a number of strategic partnerships with Facebook, Foursquare, and... View Details
Keywords: Carmen Nobel
  • 09 Jun 2015
  • First Look

First Look: June 9, 2015

the closer one gets to the customer in responses from sales and service personnel. This article outlines the issues and explains why withholding information about strategy for competitive reasons often results in greater risk for the... View Details
Keywords: Sean Silverthorne