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- Faculty Publications (269)
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- All HBS Web (611)
- Faculty Publications (269)
- 02 Oct 2015
- News
The ‘F’ Word
the fastest-growing competitive local exchange carrier in the world, adding 500,000 customers in 10 months, and the stock price tripled. Then we learned that 40 percent of our customers couldn’t pay their... View Details
Keywords: Walt Disney Studios
- 01 Mar 2025
- News
Heartland
Let me tell you what’s fantastic about offal.” Jordan Kraft Lambert (MBA 2016), Colorado State University’s first director of agricultural innovation, is a full-body talker, and the topic of organ meat has her fired up. The parts of the cow typically seen as... View Details
- Web
Courses by Title - Course Catalog
Creo Fall 2025 Q2 1.5 Field Course: Entrepreneurship through Acquisition (Application Only) Finance Richard Ruback , Royce Yudkoff Spring 2026 Q3Q4 3.0 Field Course: Field X Finance, Entrepreneurial Management Randolph Cohen Fall 2025... View Details
- 20 Jul 2010
- First Look
First Look: July 20
eventual recovery? How far could Target go in emphasizing low price—the "pay less" side of its slogan—without eroding the company's core promise of offering unique and upscale products that customers would not see at other... View Details
Keywords: Martha Lagace
- 07 Nov 2017
- First Look
New Research and Ideas: November 7, 2017
find that the data he needs simply does not exist. The case follows him and his team as they take on challenges as the start-up evolves and develops. Topics include acquiring data, web-based prototyping to understand customer preferences,... View Details
Keywords: Carmen Nobel
- 24 Sep 2013
- First Look
First Look: September 24
excitement and uncertainty of entrepreneurial life. The case also details the innovative marketing the company created to expand its customer base, the means it devised to cultivate and maintain customer... View Details
Keywords: Sean Silverthorne
- 21 Apr 2009
- First Look
First Look: April 21, 2009
occurs slowly. Broadly, our studies provide evidence as to when and why people overlook cheating by others and examine the conditions under which the slippery slope effect occurs. Customer-Based Valuation Author:Sunil Gupta Publication:Journal of Interactive Marketing... View Details
Keywords: Martha Lagace
- 09 Jun 2015
- First Look
First Look: June 9, 2015
the closer one gets to the customer in responses from sales and service personnel. This article outlines the issues and explains why withholding information about strategy for competitive reasons often results in greater risk for the... View Details
Keywords: Sean Silverthorne
- 23 Feb 2009
- Research & Ideas
Creative Entrepreneurship in a Downturn
Cost cutting can severely impair your ability to be competitive or could cause you to lose customers. This creates an opening for entrepreneurs who think holistically. They consider mutually reinforcing changes in the entire business model that encompasses many... View Details
Keywords: by Martha Lagace
- 16 Apr 2013
- First Look
First Look: April 16
notion that the signal-to-noise ratio plays a central role in generating multiplicity with AA preferences for fairness. Cases & Course Materials Harvard Business School Case 612-701 Zappos.com 2009: Clothing, Customer Service, and... View Details
Keywords: Sean Silverthorne
- 01 Aug 2017
- First Look
First Look at New Research and Ideas, August 1
businesses, made acquisitions in digital innovation and cloud computing, formed partnerships with former competitors such as Apple and tech startups, and invested in internally developed cognitive computing/AI platform Watson, a big bet... View Details
Keywords: Sean Silverthorne
- 11 Oct 2016
- First Look
October 11, 2016
startup in the face of fierce competition. From 2011 through 2016, the business evolved from a hobby to a startup with $22 million in revenue and 45 employees, all of whom worked remotely from home. Customer View Details
Keywords: Sean Silverthorne
- 08 May 2012
- First Look
First Look: May 8
case:http://cb.hbsp.harvard.edu/cb/product/712028-PDF-ENG Social Strategy at American Express Mikołaj Jan Piskorski and David ChenHarvard Business School Case 712-447 American Express has developed a number of strategic partnerships with Facebook, Foursquare, and... View Details
Keywords: Carmen Nobel
- January 2023
- Case
Natura: Weathering the Pandemic at Brazil's Cosmetic Giant
By: Brian Trelstad, Pedro Levindo and Carla Larangeira
Brazil's Natura, a multi-brand cosmetics group, has taken several measures to safeguard the livelihoods of its thousands of employees and millions of sales representatives during the COVID-19 health and economic crisis. The company has also made strides in its efforts... View Details
Keywords: COVID-19 Pandemic; ESG Reporting; Acquisition; Customer Focus and Relationships; Decision Making; Social Entrepreneurship; Environmental Sustainability; Environmental Management; Climate Change; Ethics; Moral Sensibility; Values and Beliefs; Global Strategy; Corporate Governance; Health Pandemics; Human Resources; Human Capital; Crisis Management; Growth and Development Strategy; Marketing; Distribution Channels; Supply Chain; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Customer Ownership; Relationships; Business and Community Relations; Business and Stakeholder Relations; Networks; Partners and Partnerships; Science-Based Business; Reputation; Human Needs; Social Issues; Strategy; Equality and Inequality; Beauty and Cosmetics Industry; Brazil; Latin America
- 11 Apr 2017
- First Look
First Look at New Research, April 11
that it would merge with American Airlines to create the world’s largest airline. Doug Parker, the CEO of US Airways, would become CEO of the new American Airlines Group (AAL). The case describes a number of critical decisions Parker made and actions that he took in... View Details
- Web
HBS - Financials | From the Chief Financial Officer
in the prior year, primarily reflecting higher customer acquisition costs amid increased competition in the educational technology market. Total enrollment grew to 40,667 participants, 5 percent higher than... View Details
- 01 Sep 2008
- News
Balanced Equation
9/11, Jeff Immelt had already built an impressive nineteen-year career at GE in its plastics, appliance, and medical systems divisions. With revenues in 2007 of $173 billion and more than 300,000 global employees, GE has seen significant change under Immelt, including... View Details
- June 2023 (Revised March 2024)
- Case
Creating World-Class Board Governance at SECO
By: Krishna G. Palepu and Emer Moloney
In Spring 2023, SECO CEO Massimo Mauri had the ambition to grow the €200 million revenue technology company to a €1 billion company by 2030. Founded in Italy in the 1970s, the family-owned company had gone through a period of growth and internationalization,... View Details
Keywords: Family Business; Business Model; Acquisition; Business Growth and Maturation; Talent and Talent Management; Customer Focus and Relationships; Engineering; Governance; Corporate Governance; Governing and Advisory Boards; Growth and Development Strategy; Compensation and Benefits; Retention; Innovation and Invention; Technological Innovation; Going Public; Strategic Planning; Business and Shareholder Relations; Business Strategy; Information Infrastructure; Information Technology; Value Creation; Organizational Change and Adaptation; Computer Industry; Electronics Industry; Industrial Products Industry; Information Technology Industry; Technology Industry; Italy; Europe; Germany; United States; China
Palepu, Krishna G., and Emer Moloney. "Creating World-Class Board Governance at SECO." Harvard Business School Case 123-082, June 2023. (Revised March 2024.)
- 13 Dec 2016
- First Look
December 13, 2016
incentives influence students' acquisition of S&E human capital during college. The 2008–2009 financial crisis, which substantially reduced the availability of jobs in finance and led to a worsening labor market in general, prompted... View Details
Keywords: Carmen Nobel
- 01 Apr 2014
- First Look
First Look: April 1
914-014 Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (A) In April 2013, Ford Asia Pacific & Africa (FAPA) was examining its options for e-coating service metal parts for the Ford Customer Service... View Details
Keywords: Sean Silverthorne