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Show Results For
- All HBS Web
(6,237)
- People (3)
- News (1,343)
- Research (4,141)
- Events (16)
- Multimedia (81)
- Faculty Publications (2,872)
- July 2019 (Revised August 2020)
- Module Note
Targeting Nonconsumption: Who Are the Best Customers for Our Products?
By: Clayton M. Christensen
Christensen, Clayton M. "Targeting Nonconsumption: Who Are the Best Customers for Our Products?" Harvard Business School Module Note 420-015, July 2019. (Revised August 2020.)
- 1993
- Other Unpublished Work
Catching the Next Wave: Why Good Customers Make It Hard
By: Joseph L. Bower and C. M. Christensen
- 27 Mar 2025
- News
How One Company Used AI to Broaden Its Customer Base
- 26 Jul 2022
- News
Can Bombas Reach New Customers while Maintaining Its Social Mission?
- 01 Oct 2020
- Video
Wendy Tsu - Product and Customer Discovery - Pain Points
- 01 Oct 2020
- Video
Wendy Tsu - Product and Customer Discovery - Academic Publishing
- December, 2017
- Article
When Selling Digital Content, Let the Customer Set the Price
By: Marco Bertini and Richard Reisman
Bertini, Marco, and Richard Reisman. "When Selling Digital Content, Let the Customer Set the Price." Harvard Business Review (website) (November 18, 2013).
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How CEOs Should Work With Customers
By: John A. Quelch
Quelch, John A. "How CEOs Should Work With Customers." Harvard Business Online—Marketing Know:How (blog). September 22, 2008. https://hbr.org/2008/09/how-ceos-should-work-with-cust.
- 1999
- Working Paper
Marshall Field, 1834-1906: The Retail Brand as a Customer Experience
By: Nancy F. Koehn
- 13 Mar 2023
- News
Sales Teams Need to Stop Focusing on the Customer Funnel
- 24 Nov 2020
- News
How Fake Customer Reviews Do — and Don’t — Work
- 17 Dec 2018
- News
Proven Skincare's Ming Zhao on Applying AI to Customized Cosmetics
- February 2011
- Supplement
Dataset for "Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel" (CW)
By: Dennis Campbell and Francisco de Asis Martinez-Jerez
Datasets of gaming and hotel customers to perform analysis for the case. View Details
- June 2016
- Teaching Note
Filene's Basement: Inside a Fired Customer's Relationship
By: Jill Avery and Susan Fournier
How, in a business climate in which building relationships with customers has dominated both managerial thought and marketing budgets, could Filene's Basement have fired a loyal customer, one who was formally and informally recognized as a best customer? This case... View Details
- Article
The Right Price, at the Right Moment, to the Right Customer
By: Tim Ham and Marco Bertini
Ham, Tim, and Marco Bertini. "The Right Price, at the Right Moment, to the Right Customer." Business Strategy Review 24, no. 1 (Spring 2013): 49–53.
- 2001
- Working Paper
Voice and Advocacy: Marketing's Role in Addressing the Poor as Customers
By: V. Kasturi Rangan and Arthur McCaffrey
- September 2024
- Supplement
Assessing the Value of Unifying and De-Duplicating Customer Data Spreadsheet Supplement
By: Elie Ofek
- June 2013
- Supplement
Olympic Rent-A-Car U.S.: Customer Loyalty Battles, Spreadsheet for Instructors (Brief Case)
By: John Deighton and James T. Kindley