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Show Results For
- All HBS Web
(2,340)
- People (10)
- News (724)
- Research (1,236)
- Events (12)
- Multimedia (30)
- Faculty Publications (733)
- 04 Nov 2014
- News
Eureka moments born outside the office
- February 2006 (Revised February 2007)
- Case
Barry Riceman at NetD (A)
Brandon Fogg must solve two seemingly unrelated problems in his management of creative R&D professionals. First, despite having hired brilliant research professionals, his firm is having problems commercializing their ideas. Second, his most brilliant engineer has... View Details
Keywords: Intellectual Property; Knowledge Management; Contracts; Research and Development; Creativity; Commercialization
Fleming, Lee, and Matt Marx. "Barry Riceman at NetD (A)." Harvard Business School Case 606-090, February 2006. (Revised February 2007.)
- 13 Apr 2015
- News
‘Mad Men’ at work: Who is more creative, Megan or Stan?
- January 2003 (Revised October 2003)
- Case
Satera Team at Imatron Systems, Inc. (A), The
By: Teresa M. Amabile and Elizabeth Schatzel
Escalating conflict has erupted within the Satera product development team, resulting from the conflicting cognitive styles of the two senior mechanical engineers. The conflict has taken a toll on both project progress and team morale, endangering one of the most... View Details
Keywords: Decision Making; Entrepreneurship; Human Resources; Management; Business or Company Management; Groups and Teams; Medical Devices and Supplies Industry
Amabile, Teresa M., and Elizabeth Schatzel. "Satera Team at Imatron Systems, Inc. (A), The." Harvard Business School Case 803-141, January 2003. (Revised October 2003.)
- February 2004
- Article
Leader Behaviors and the Work Environment for Creativity: Perceived Leader Support
By: Teresa M. Amabile, Elizabeth A. Schatzel, Giovanni B. Moneta and Steven J. Kramer
This exploratory study investigated leader behaviors related to perceived leader support, encompassing both instrumental and socioemotional support. The study first established that leader support, proposed to be a key feature of the work environment for creativity,... View Details
Amabile, Teresa M., Elizabeth A. Schatzel, Giovanni B. Moneta, and Steven J. Kramer. "Leader Behaviors and the Work Environment for Creativity: Perceived Leader Support." Leadership Quarterly 15, no. 1 (February 2004): 5–32.
- 2014
- Other Teaching and Training Material
Marketing Reading: Brand Positioning
By: Jill Avery and Sunil Gupta
This Reading addresses the principles of brand positioning and demonstrates how companies can strategically craft powerful, resonant, and unique brand positions to help products stand out amidst the cacophony of the marketplace. Strategic brand positioning provides... View Details
Keywords: Brand Positioning; Branding; Consumer Research; Defensive Strategies; Market Positioning; Marketing; Product Differentiation; Product Positioning; Strategic Positioning; Value Proposition; Customer Relationship Management; Organizational Structure; Customer Satisfaction; Brands and Branding
Avery, Jill, and Sunil Gupta. "Marketing Reading: Brand Positioning." Core Curriculum Readings Series. Boston: Harvard Business School Publishing 8197, 2014.
- 27 Aug 2013
- News
Slowing the work treadmill
- 13 Jun 2013
- News
The Crucial Edge That Makes A Board Exceptional
- 08 May 2011
- News
Bribing the kids
- April 2007
- Case
The Boeing Company: Moonshine Shop
By: Robert D. Austin, Richard L. Nolan and Shannon O'Donnell
Describes how the "Moonshine Shop," a group of plant-savvy creative generalists, is helping a great industrial company become more innovative. Chronicles the history of the Moonshine Shop, its successes and failures, and describes innovations they've helped put in... View Details
Keywords: History; Business Model; Saving; Programs; Creativity; Corporate Entrepreneurship; Research and Development; Collaborative Innovation and Invention; Business Processes; Aerospace Industry
Austin, Robert D., Richard L. Nolan, and Shannon O'Donnell. "The Boeing Company: Moonshine Shop." Harvard Business School Case 607-130, April 2007.
- 04 Sep 2013
- News
Why businesses should let employees work less, think more
- 15 Jun 2016
- Working Paper Summaries
Slack Time and Innovation
- May 1986
- Supplement
Gillette Co.: Dry Idea Advertising (B), Video
Presents an audiovisual account of the bake-off competition between Batten, Barton, Durstine & Osborne (BBDO) and a second advertising agency: Ames. The videotape is divided into two parts: 1) interviews with bake-off participants from Gillette and BBDO, and 2)... View Details
Bonoma, Thomas V. "Gillette Co.: Dry Idea Advertising (B), Video." Harvard Business School Video Supplement 886-512, May 1986.
- 08 Jul 2016
- Video
Human-Centered Service Design Professor Ryan Buell
- 20 Jun 2017
- Working Paper Summaries
Conversational Peers and Idea Generation: Evidence from a Field Experiment
Keywords: by Sharique Hasan and Rembrand Koning
- 21 Jan 2015
- News
Re-designing the workplace
- 18 Feb 2014
- News