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- All HBS Web (945)
- Faculty Publications (177)
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Baker Library Strategic Plan, 2024-2025 | Baker Library
Baker Library Strategic Plan, 2024-2025 Mission We deliver distinctive information expertise, services, and products so that our community excels. Vision The Harvard Business School community starts with Baker Library to meet its... View Details
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
resources." Michael P. Cassidy (MBA '91), general manager of the Computer Telephony Product Group at Artisoft, Inc., a maker of tools that connect phones to computers, took these lessons to heart when he created his own company, Stylus... View Details
- 01 Oct 1996
- News
Uhlmann Award Winners Focus on French Retailer
strike a balance between private label and manufacturer brands, and reemphasize food products instead of venturing too far into nonfood items. Although they foresee a fierce battle among retailing Goliaths, the authors conclude that... View Details
- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
you can make money in many creative industries by selling specialized products to niche markets identified via the Internet. For example, the new CEO of GlaxoSmithKline, the pharmaceuticals giant, likens the... View Details
- 01 Mar 2010
- News
Alumni Books
the bill. Moguls have propagated a myth that justifies their poor performance: since they manage creative talent and artistic product, traditional strategic, financial, and operational appraisal metrics do not apply to them. But since... View Details
- 08 Feb 2016
- Research & Ideas
The Civic Benefits of Google Street View and Yelp
environments. “People have this notion that big data can solve every problem,” warns Luca. “We fundamentally think it’s about pairing the right sets of questions and tools with the right datasets.” With some creativity and ingenuity,... View Details
- 01 Sep 2015
- News
3-Minute Briefing: Fred Newman (MBA 1978)
bridge club: “What do I tell people you do?” In HBS terms, I’m the creative director of my multi-hundred-dollar corporation, Talking Dog Productions Inc. But I’m just a storyteller—across different media.... View Details
Keywords: April White
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
don't think about much, because it is not obvious on the outside. Clearly, stores must learn to use their data in creative ways. Q: Overall, did you find that these programs were worthwhile? How can retailers make rewards programs more... View Details
- Web
Staff Directory | Baker Library
senior editor of HBS Working Knowledge. Prior to joining the WK staff, Gerdeman worked as a writer for The Palm Beach Post and The Patriot Ledger, as well as an editor for Adobe’s CMO.com. Karen Golden Digital Product Manager Metadata &... View Details
- 16 May 2017
- First Look
First Look at New Ideas and Research, May 16
mathematics. Yet they often struggle to fit the profiles sought by employers. A growing number of companies, including SAP, Hewlett Packard Enterprise, and Microsoft, have reformed their HR processes in order to access neurodiverse talent—and are seeing View Details
Keywords: Re: Multiple Faculty
- 25 Aug 2022
- News
A New Platform for Alumni Engagement
alumni to inform future research. “HBS is applying the innovation model to teaching, which will make it possible to creatively inspire engaged learning ...” —Morgan McKenney (MBA 2003) “HBS is applying the innovation model to teaching,... View Details
Keywords: April White
- 08 Nov 2016
- Blog Post
Alumni: Where Are They Now? Featuring: Phil Strazzulla
that inspires me. When I meet up with friends from HBS, I always feel a new level of motivation and inspiration that gets my creative juices flowing. Where do you see yourself in 5 years? Where will the next chapter take you? I love... View Details
Keywords: Technology
- 12 Jun 2019
- Research & Ideas
Investors Have More Than Money to Offer Entrepreneurs
mention in their next blog post about a topic you’ve been discussing, or perhaps even a guest blog spot. Be creative about how your investors can help shine a light on your brand, product, and team. Product... View Details
Keywords: by Julia Austin
- Profile
Benjamin Story
Imagineering, which in turn became Ben's career after college. "It was a departure from theater as an art form," Ben says, "but an extension of my skill sets in production management." Among his responsibilities, Ben... View Details
- 01 Mar 2004
- What Do You Think?
Are Customer Loyalty Initiatives Worth the Investment?
to let customers acquire points or miles or any loot unconnected to the product they are using . . . It's about customers and suppliers caring for each other's success." As Alan de Winter put it, "A consistently well-delivered... View Details
Keywords: by James Heskett
- 03 Jun 2014
- First Look
First Look: June 3
Specifically, we explore whether the presence of frictions in a country's capital markets, labor markets, and product markets affect the excess value of diversified firms. We find that the value of diversified firms relative to their... View Details
Keywords: Sean Silverthorne
- 01 Dec 2017
- News
Research Brief: Better Brainstorming
having a high verbal fluency and a willingness to share). The budding entrepreneurs were then asked to work together to come up with new software products for the booming Indian wedding industry. The ideas generated by the teams were... View Details
Keywords: Jennifer Myers
- 12 Dec 2016
- HBS Case
Business Lessons from Dwayne 'The Rock' Johnson
forward to today. The Rock has become a household name as both a wrestling legend and a global movie star. Perhaps less well known is that Johnson and his business partner, Dany Garcia, have quickly gained ground in Hollywood as producers, too. Their View Details
- 11 Dec 2023
- Blog Post
Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy
and excitement about future opportunities. Kyle Leahy (MBA 2011) In young adulthood at Georgetown University, Leahy set out to uncover where her career path would lead, double majoring in English and Math. This academic combination allowed her to use her View Details
Keywords: Consumer Products / Retail
- 28 May 2013
- Research & Ideas
Can LEGO Snap Together a Future in Asia?
Danish carpenter Ole Kirk Kristiansen, the family-owned company grew over the decades, moving from wooden toys to plastic "bricks," the building blocks of its construction sets. The products are designed around play themes such... View Details