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  • February 5, 2009
  • Comment

In Praise of Marketing

By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details
Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning
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Quelch, John A. "In Praise of Marketing." Harvard Business School Working Knowledge (February 5, 2009).
  • January 2004 (Revised November 2004)
  • Case

Rwandan Tea Industry, The: Looking into the Future

By: Debora L. Spar
In 2003, the Rwandan government was focused on transforming the nation's tea industry into a world-class competitor. To accomplish this objective and stave off the downward prices that plagued the international tea market, the government believed that the industry... View Details
Keywords: Plant-Based Agribusiness; Market Entry and Exit; Competitive Strategy; Privatization; Government and Politics; Developing Countries and Economies; Agriculture and Agribusiness Industry; Rwanda
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Spar, Debora L., and Cate Reavis. "Rwandan Tea Industry, The: Looking into the Future." Harvard Business School Case 704-007, January 2004. (Revised November 2004.)
  • 2009
  • Report

State of the Region Report 2009: Boosting the Top of Europe

By: Christian H.M. Ketels
The 2009 State of the Region Report, the sixth in this series of annual evaluations of competitiveness and cooperation across the Baltic Sea Region, provides a perspective on the radical change in the economic climate of the Region over the last year. The Report puts... View Details
Keywords: Economic Growth; Financial Crisis; Macroeconomics; Competitive Strategy; Cooperation; Baltic Countries; European Union
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Ketels, Christian H.M. "State of the Region Report 2009: Boosting the Top of Europe." Report Series, Baltic Development Forum, Copenhagen, October 2009.
  • 14 Jul 2015
  • First Look

First Look: July 14, 2015

(2) structure-oriented approaches that redesign specific incentives, tasks, and decisions to reduce temptations to cheat in the environment. This paper explores how these approaches can change behavior. We argue that integrating both approaches while avoiding... View Details
Keywords: Sean Silverthorne
  • March 2024 (Revised November 2024)
  • Case

Kawasaki Heavy Industries Bets on Clean Hydrogen

By: Gunnar Trumbull, Nobuo Sato and Akiko Kanno
Kawasaki Heavy Industries (KHI), an engineering manufacturer headquartered in Japan, was aiming to scale up its hydrogen production and establish a global hydrogen supply chain. The initiative was in line with Japan's energy strategy, as the country seeks to transition... View Details
Keywords: Renewable Energy; Demand and Consumers; Competition; Growth and Development Strategy; Infrastructure; Supply Chain; Manufacturing Industry; Energy Industry
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Trumbull, Gunnar, Nobuo Sato, and Akiko Kanno. "Kawasaki Heavy Industries Bets on Clean Hydrogen." Harvard Business School Case 724-035, March 2024. (Revised November 2024.)
  • 24 Aug 2010
  • First Look

First Look: August 24

economies. We propose that firms' corporate governance and firms' strategic business activities within an industry are interlinked. By conducting a simultaneous economic analysis of business strategy and corporate governance, scholars can... View Details
Keywords: Sean Silverthorne
  • 2009
  • Working Paper

Where Is the Pharmacy to the World? International Regulatory Variation and Pharmaceutical Industry Location

By: Arthur Daemmrich
A consumer-oriented model for drug development and use has attracted attention in recent years as an alternative to the much-maligned approach of mass-marketing blockbuster drugs. In a parallel development, patients and disease-based organizations have assumed greater... View Details
Keywords: Governing Rules, Regulations, and Reforms; Health Disorders; Health Testing and Trials; Power and Influence; Competitive Strategy; Pharmaceutical Industry; European Union; Germany; United States
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Daemmrich, Arthur. "Where Is the Pharmacy to the World? International Regulatory Variation and Pharmaceutical Industry Location." Harvard Business School Working Paper, No. 09-118, April 2009.
  • March 2025
  • Case

Niramai: An AI Solution to Save Lives

By: Rembrand Koning, Maria P. Roche and Kairavi Dey
Founded in 2017, Niramai developed Thermalytix, a breast cancer screening tool. Thermalytix used a high-resolution thermal sensing device and machine learning algorithms to analyze thermal images and detect tumors. Its patented solution leveraged big data analytics,... View Details
Keywords: Entrepreneurship; AI and Machine Learning; Technology Adoption; Health Care and Treatment; Innovation and Management; Entrepreneurial Finance; Business Strategy; Science-Based Business; Technology Industry; Health Industry; Asia; India; South Asia
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Koning, Rembrand, Maria P. Roche, and Kairavi Dey. "Niramai: An AI Solution to Save Lives." Harvard Business School Case 725-439, March 2025.
  • 19 Sep 2023
  • Research & Ideas

What Chandrayaan-3 Says About India's Entrepreneurial Approach to Space

engineering step forward. “This is going to be really important as we confront adapting to climate change, an area the Mittal Institute is exploring in a deep way with the Salata Institute.” Gazette: What does this moon landing mean to India? Khanna: The View Details
Keywords: by Clea Simon, Harvard Gazette; Aerospace
  • 08 Jan 2019
  • First Look

New Research and Ideas, January 8, 2019

Standardized metrics of cath lab efficiency are proposed, which can be used in public reports on this topic moving forward. Attention is paid to understanding balance sheets to track the financial health of the cath lab. Specific cost-saving measures are described, and... View Details
Keywords: Dina Gerdeman
  • November 2022
  • Teaching Note

Proximie: Using XR Technology to Create Borderless Operating Rooms

By: Ariel D. Stern, Alpana Thapar and Menna Hassan
Founded by Nadine Hachach-Haram in 2016, Proximie was a digital medicine platform that used mixed reality and a host of digital audio and visual tools to enable clinicians, proctors, and medical device company personnel to be virtually present in operating rooms (ORs),... View Details
Keywords: Technological Innovation; Business Growth and Maturation; Growth and Development Strategy; Corporate Social Responsibility and Impact; Decision Making; Health Industry; Medical Devices and Supplies Industry
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Stern, Ariel D., Alpana Thapar, and Menna Hassan. "Proximie: Using XR Technology to Create Borderless Operating Rooms." Harvard Business School Teaching Note 623-034, November 2022.
  • September – October 2011
  • Article

The Rise and Consequences of Corporate Sustainability Reporting

By: Ioannis Ioannou and George Serafeim
For many decades the cornerstone of corporate reporting has been financial information that is presented in a company's annual, semi-annual, and quarterly reports. These comprehensive financial reports—required by law for public companies in most countries... View Details
Keywords: Sustainability; ESG Reporting; Governing Rules, Regulations, and Reforms; Annual Reports; Operations; Strategy; Business and Shareholder Relations; Business and Stakeholder Relations; Performance; Business Model; Corporate Social Responsibility and Impact; Corporate Disclosure
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Ioannou, Ioannis, and George Serafeim. "The Rise and Consequences of Corporate Sustainability Reporting." European Business Review (September–October 2011): 38–41.
  • October 2024 (Revised January 2025)
  • Case

Citizens of the World: The International Legacy of Gloria von Thurn und Taxis

By: Lauren Cohen, Maximilian Form and Sophia Pan
When her husband passed away and inheritance taxes struck, Princess Gloria von Thurn und Taxis took decisive action to preserve her family’s fortune and legacy. The Thurn und Taxis family, one of Europe’s oldest aristocratic dynasties, had built their wealth through... View Details
Keywords: Family Office; Real Estate; Legacy; International Business; Family Business; Economy; Macroeconomics; Financial Crisis; Financial Liquidity; Investment; Global Strategy; Reputation; Diversification; Wealth; Taxation; Germany
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Cohen, Lauren, Maximilian Form, and Sophia Pan. "Citizens of the World: The International Legacy of Gloria von Thurn und Taxis." Harvard Business School Case 225-038, October 2024. (Revised January 2025.)
  • 07 Jul 2008
  • Research & Ideas

Innovation Corrupted: How Managers Can Avoid Another Enron

natural gas market. Diversification into water utilities and broadband soon followed, as did expansion to other countries that promised to deregulate and privatize energy production and distribution. Unfortunately, applying the company's... View Details
Keywords: by Martha Lagace; Energy; Utilities
  • March 2006 (Revised April 2010)
  • Case

China: To Float or Not To Float? (A)

By: Laura Alfaro, Rafael M. Di Tella and Ingrid Vogel
On July 21, 2005 China revalued its decade-long quasi-fixed exchange rate of approximately 8.28 yuan per U.S. dollar by 2.1% to 8.11 and, at the same time, introduced a more market-based exchange rate system. Many analysts and economists were disappointed with what... View Details
Keywords: Macroeconomics; Trade; Currency Exchange Rate; Governance Controls; Policy; Growth and Development Strategy; China
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Alfaro, Laura, Rafael M. Di Tella, and Ingrid Vogel. "China: To Float or Not To Float? (A)." Harvard Business School Case 706-021, March 2006. (Revised April 2010.)
  • October 2024
  • Teaching Note

El Salvador: Launching Bitcoin as Legal Tender

By: Laura Alfaro
Teaching Note for HBS Case No. 322-055. In June 2021, Nayib Bukele, El Salvador’s president, surprised the world with the announcement that the country would adopt bitcoin as legal tender, becoming the first nation to do so. Bitcoin was mostly used for trading and had... View Details
Keywords: Bitcoin; Cryptocurrency; Currency; Financial Strategy; Economic Growth; Governance; Macroeconomics; Assets; Government Administration; Latin America; El Salvador
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Alfaro, Laura. "El Salvador: Launching Bitcoin as Legal Tender." Harvard Business School Teaching Note 325-005, October 2024.
  • 2020
  • Working Paper

How Competition Affects Contributions to Open Source Platforms: Evidence from OpenStreetMap and Google Maps

By: Abhishek Nagaraj and Henning Piezunka
Open source platforms often face competition from commercial alternatives and yet we lack an understanding of whether and how commercial competition affects contributions to open source platforms. We study how contributions to OpenStreetMap, a widely-used open source... View Details
Keywords: Open Source Platforms; Contributions; Competitive Entry; Impact; Multi-Sided Platforms; Competition
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Nagaraj, Abhishek, and Henning Piezunka. "How Competition Affects Contributions to Open Source Platforms: Evidence from OpenStreetMap and Google Maps." Working Paper, February 2020.
  • 04 Jun 2024
  • Research & Ideas

Navigating Consumer Data Privacy in an AI World

else will have to catch up. Investing in privacy early on is key, not just for protecting your company, but also as a strategy to gain a competitive advantage. Layne: One thing you do suggest companies do is get a chief privacy officer or... View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • January 1997 (Revised June 1997)
  • Case

Southwire: Beyond 2000

By: F. Warren McFarlan and Melissa Dailey
Southwire, based in Carrollton, GA, was the leading producer of aluminum and copper rod, wire, and cable for the transmission and distribution of electricity. In one decade, CEO Roy Richards, Jr. grew annual sales from $500 million in 1985 to $1.9 billion in 1995, an... View Details
Keywords: Leading Change; Growth Management; Competitive Strategy; Global Strategy; Manufacturing Industry
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McFarlan, F. Warren, and Melissa Dailey. "Southwire: Beyond 2000." Harvard Business School Case 397-074, January 1997. (Revised June 1997.)
  • 16 Jun 2020
  • Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

longer term. Whether industries are experiencing decreases or increases in demand, all firms and organizations need to take a step back or forward and ask themselves: What should be my minimally viable strategy to get through these... View Details
Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service
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