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  • December 1992
  • Case

BASF: Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein
Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details
Keywords: Advertising Campaigns; Marketing Communications; Brands and Branding; Marketing Strategy; Multinational Firms and Management; Corporate Strategy; Consumer Products Industry; United States; Germany
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  • December 1992 (Revised June 1996)
  • Case

Siemens Corporation (A): Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein
Describes the approach of the German-based multinational company, Siemens Corp., to establishing an identity in the United States. The specific goals for the 1991-92 corporate advertising campaign are described. Examples of print and television messages are included,... View Details
Keywords: Advertising Campaigns; Trade; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Germany; United States
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  • October 1992 (Revised October 1993)
  • Case

MCI Communications Corporation: National Accounts Program (Condensed)

By: Frank V. Cespedes
Concerns the early stages of a major-account program at MCI, a telecommunications firm seeking to penetrate the corporate-account market. Among the issues are: 1) coordination of field sales efforts with national account selling efforts; 2) sales strategy for major... View Details
Keywords: Accounting; Decision Choices and Conditions; Training; Compensation and Benefits; Management Practices and Processes; Marketing Strategy; Groups and Teams; Sales
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  • Article

Core Capabilities and Core Rigidities: A Paradox in Managing New Product Development

By: D. A. Leonard-Barton
Keywords: Product; Research and Development
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  • September 1991 (Revised January 1998)
  • Case

Chaparral Steel: Rapid Product and Process Development

By: Dorothy Leonard-Barton and Gil Preuss
One of the nation's foremost mini-mills' core competence is the rapid realization of technology into products. This case describes the development of a highly innovative casting technique and features the role of the company's culture in achieving its goals. The... View Details
Keywords: Product Development; Innovation and Invention; Information Infrastructure; Product; Organizational Culture; Business Processes; Competency and Skills
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  • August 1991 (Revised September 1994)
  • Background Note

What Is Industrial Marketing?

By: V. Kasturi Rangan
Discusses the key distinguishing aspects of industrial as compared to consumer marketing. These differences are highlighted for organizational as well as marketing mix aspects. View Details
Keywords: Customer Relationship Management; Innovation Strategy; Growth and Development Strategy; Marketing Channels; Marketing Strategy; Marketplace Matching; Organizational Change and Adaptation; Core Relationships; Industrial Products Industry; Manufacturing Industry
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  • June 1991 (Revised October 1991)
  • Case

General Electric: Reg Jones and Jack Welch

By: Francis Aguilar and Christopher A. Bartlett
When GE's retiring Reginald Jones turned the job of CEO over to Jack Welch on April 1, 1981, the Wall Street Journal reported that GE had "decided to replace a legend with a live wire." Some wondered if the young dynamo could fill the elder statesman's very large... View Details
Keywords: Management Teams; Business or Company Management; Change Management; Leading Change; Restructuring; Investment; Strategic Planning; Organizational Change and Adaptation; Management Succession
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  • November 1990 (Revised August 1992)
  • Case

Corning, Inc.: A Network of Alliances

By: Christopher A. Bartlett and Ashish Nanda
Describes James Houghton's actions in assuming the role of CEO at Corning in the midst of a recession. Not only must he turn around operating performance, he must also revitalize a demoralized organization and set a new, clear strategic direction. In doing so, the case... View Details
Keywords: Business Cycles; Policy; Leading Change; Organizational Change and Adaptation; Performance Expectations; Partners and Partnerships; Business Strategy
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  • May 1990 (Revised October 1993)
  • Case

Cooper Pharmaceuticals, Inc.

By: Frank V. Cespedes
Traces the 12-year career of a pharmaceutical salesperson, Bob Marsh, from recruitment to termination. Mr. Marsh has had an uneven career with Cooper Pharmaceuticals, Inc. (CPI) and, after a probationary period, is asked to resign. Following his termination, a number... View Details
Keywords: Decision Making; Resignation and Termination; Personal Development and Career; Problems and Challenges; Core Relationships
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  • August 1988
  • Article

Interior Points in the Core of Two-Sided Matching Markets

By: A. E. Roth and M. Sotomayor
Keywords: Markets
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  • February 1979
  • Background Note

Note on the Theory of Optimal Capital Structure

By: William E. Fruhan Jr.
Examines the interrelationship between the maximization of the share value of a firm's common stock and the minimization of the firm's weighted average cost of capital. Presents a revised version of a case by J.W. Mullins, Jr. View Details
Keywords: Capital Structure; Cost of Capital; Stock Shares; Core Relationships; Value
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  • Article

The Stability of Edgeworth's Recontracting Process

By: Jerry R. Green
The core is the set of all unblocked allocations. Implicit in this definition is the idea that if an allocation is proposed which could be blocked, some coalition will form and issue a counterproposal which it can enforce. A process of successive counterproposals based... View Details
Keywords: Game Theory; Economics
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  • Article

On the Inequitable Nature of Core Allocations

By: Jerry R. Green
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  • Teaching Interest

Creating Value in Business and Government

By: W. Carl Kester

This full-credit course is open only to students in the HBS-HKS Joint Degree Program, and is a required course for all joint degree students in the fall semester of their third year. Its purpose is to integrate on the one hand, the perspectives and analytic tools... View Details

  • Research Summary

Developing Organizational Capabilities to Compete

By: Michael Beer

Michael Beer’s current research focuses on the question of what makes an Effective Organization. Based on his extensive research and practice about this question Beer has identified six highly interrelated core capabilities:

  1. Capacity of the... View Details
  • Teaching Interest

Driving Digital Strategy

By: Felix Oberholzer-Gee

Technology, like a relentless force of nature, is reshaping industries at an unprecedented pace. It poses a threat to those who resist and fail to adapt. But it also presents unparalleled opportunities to those audacious enough to harness its... View Details

  • Research Summary

Enduring Success

By: Howard H. Stevenson
Harvard Business School graduates have achieved many different kinds of success as leaders of businesses, as entrepreneurs and in their public and private lives. After authoring or co-authoring 150 cases, serving on many corporate and non- profit boards, Howard... View Details
  • Teaching Interest

Governing for Nonprofit Excellence

By: John Jong-Hyun Kim
Nonprofit organizations require strong, innovative leadership. In this unique HBS Social Enterprise Initiative program, participants gain an in-depth look at four core nonprofit governance competencies: board leadership, strategic stewardship, performance measurement,... View Details
  • Research Summary

Growing as a Purposeful Leader

By: Leonard A. Schlesinger

Leaders today have to lead in the context of extraordinary changes and challenges. The demands of today's stakeholders have risen significantly, and what is expected of senior leaders is quickly evolving in terms of their mission (more than profit),... View Details

  • Teaching Interest

Launching New Ventures

By: Rembrand M. Koning

The early days of a new venture demand a combination of strategy, vision, and impeccable timing to capitalize on market opportunities and establish a successful business.

Launching New Ventures delves into the core elements of entrepreneurship and building... View Details

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