Consumer Packaged Goods - Publications - Faculty & Research

29 Mar 2010
Research & Ideas

Ruthlessly Realistic: How CEOs Must Overcome Denial

Reviewing a spectacular business failure, we often wonder why the CEO didn't see trouble coming. It was so obvious. Why didn't Digital Equipment Corp. CEO Kenneth Olsen see the PC as a threat to minicomputers? Did Coca-Cola's Roberto Goizueta really think New Coke was... View Details

Keywords: by Martha Lagace; Auto; Retail; Technology

Youngme Moon

Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

13 Jul 2010
First Look

First Look: July 13

prevents homeowners from deleveraging when property values decline and homeowner equity deteriorates, conspire to create a "ratchet" effect in which homeowner leverage is maintained during good times without the ability to... View Details

Keywords: Martha Lagace

Web

Marketing - Faculty & Research

experiment. Featured Case Hometown Foods: Changing Price Amid Inflation Case By: Julian De Freitas, Jeremy Yang, and Das Narayandas During the early part of the 2021 Covid-19 pandemic, Hometown Foods, a large seller of flour-based products, thrived as View Details

03 Oct 2023
HBS Case

Layoffs Can Be Bad Business: 5 Strategies to Consider Before Cutting Staff

as a company that has thought deeply about its relationship and obligations to employees. The French industrial giant, she says, sees the job offer as the beginning of a long-term relationship focused on mutual growth. Michelin vows “to restructure during View Details

Keywords: by Ben Rand; Telecommunications; Technology; Financial Services; Manufacturing

July 2012
Case

Johannes Linden: Managing the Global Executive Committee

By: Linda A. Hill and Mark Rennella

Johannes Linden is the Director of the Washer and Dryer division of Fluss, a large Swiss appliance manufacturer. Soon after the company completes its revenue projections and bonus targets for the upcoming year, Linden shares some good news with his leadership team, the... View Details

Keywords: Leadership Style; Groups and Teams; Organizational Culture; Management Style; Motivation and Incentives; Power and Influence; Multinational Firms and Management; Consumer Products Industry; Consumer Products Industry; Switzerland

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Program

Competing in the Age of Digital Platforms

Summary The vast majority of the world's most valuable companies today are platforms: Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or enabling the broad exchange of View Details

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Program Requirements - Doctoral

Processing (MIT 6.864) Bayesian Modeling Inference (MIT 6.435) Inference Causal Parameters (MIT 14.388) Quantitative Research Design Courses Advanced Quantitative Research Methodology (Gov 2001) Program Evaluation: Estimating Program Effectiveness with Empirical... View Details

26 Aug 2019
Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

Instagram and YouTube. In the competition for the consumer’s attention, influencers are winning with pretty packages of photos and videos, as consumers increasingly reject more traditional forms of marketing... View Details

Keywords: by Dina Gerdeman; Consumer Products; Consumer Products

09 Dec 2002
Research & Ideas

Unilever—A Case Study

in the United States. It formed part of the consumer chemicals industry, which sold branded and packaged goods supported by heavy advertising expenditure. In soap, there were... View Details

Keywords: by Geoffrey Jones; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

30 Jan 2024
Research & Ideas

‘Intrinsic Joy’ Sparks Ideas Better than Cash

contributed far more “repos” (software packages placed and held in a repository) during the run-up to their payout than those who didn’t participate. Yet, once paid, a sponsored user’s community-driven contributions and long-term... View Details

Keywords: by Rachel Layne; Technology

09 Apr 2024
Book

Why Work Rituals Bring Teams Together and Create More Meaning

philosophy, and we not only have a heck of a good time with it, we work better because of it." Other companies have adopted more intense rituals, organizing treks into the wilderness, paintball competitions, corporate retreats, and group... View Details

Keywords: by Michael Blanding

21 Nov 2023
Op-Ed

The Beauty Industry: Products for a Healthy Glow or a Compact for Harm?

In my recently published book Deeply Responsible Business, I write about business leaders since the 19th century who have acted responsibly, often by putting the welfare of their communities above the idea of maximizing profits. I make a sharp distinction between... View Details

Keywords: by Geoffrey Jones; Beauty & Cosmetics

23 Feb 2009
Research & Ideas

Creative Entrepreneurship in a Downturn

Whatever the headlines predict these days, there may still be good news for entrepreneurs. Many successful products, services, and pivotal ideas have been launched during an economic lull, according to Bhaskar Chakravorti, a senior... View Details

Keywords: by Martha Lagace

Web

Students on the Job Market - Doctoral

interventions. Unlike traditional multi-task learning methods that build separate models for each intervention, IRL uses a unified prediction model across past experiments to enhance generalizability. We empirically validate our framework in the context of promotional... View Details

Web

Hiring Organizations

Hydration Curio Digital Therapeutics Inc. Custom Truck One Source Cyprium Partners D D. E. Shaw Group, The Danone Databricks Datadog David Protein DaVita DC Advisory De Soi Decarbonization Partners DECKED Deloitte Delta Air Lines Diageo Diamond Hill Dick's Sporting... View Details

17 Oct 2019
Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

the product they’re being nudged toward evokes a stereotype about their gender. Suggesting that women will clamor for a product wrapped in pink packaging just because some marketer assumes that all women love pink can come across as... View Details

Keywords: by Dina Gerdeman; Consumer Products

Das Narayandas

Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details

Keywords: industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods; industrial goods

Ananth Raman

Ananth Raman is a professor in the Technology and Operations Management area where he has taught courses on various aspects of Operational Excellence—supply chain management, technology and operations management, and service operations—to MBA students... View Details

Keywords: apparel; retailing; software

November 2024
Article

Price Discounts and Cheapflation During the Post-Pandemic Inflation Surge

By: Alberto Cavallo and Oleksiy Kryvtsov

We study how within-store price variation changes with inflation, and whether households exploit it to attenuate the inflation burden. We use micro price data for food products sold by 91 large multi-channel retailers in ten countries between 2018 and 2024. Measuring... View Details

Keywords: Macroeconomics; Inflation and Deflation; Price; Consumer Behavior; Personal Finance; Product Positioning