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  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

increasingly turn to athletes to promote their products. The marketing executives I spoke with told me they value these endorsements especially because it is getting more and more difficult to reach a wide group of consumers using... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • 06 Feb 2018
  • First Look

First Look at New Research and Ideas: February 6, 2018

including a monopolist, two competing multichannel retailers, as well as a mixed duopoly. Though self-matching can negatively impact a retailer when consumers pay the lower price, we uncover two novel mechanisms that can make... View Details
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

companies, hoping to empower black workers. In 1999, it had purchased a 5% stake in LeisureNet, a white-owned and -run South African company that operated health clubs globally and was seeking a BEE partner. Surve hoped to eventually... View Details
Keywords: Martha Lagace
  • 16 Jul 2013
  • First Look

First Look: July 16

influence when the vast majority can't? The authors tracked 68 change initiatives in the UK's National Health Service, an organization whose size, complexity, and tradition can make reform difficult. They discovered several predictors of... View Details
Keywords: Anna Secino
  • September 2021 (Revised October 2022)
  • Supplement

Hester Pharmaceuticals (B): Securing Supply

By: Dante Roscini and John Masko
Supplements the (A) case. In late 2020, demand for Hester Pharmaceutical’s (Hester’s) breakthrough oncology drug Akrozumab was outstripping the company’s most optimistic projections. In order to increase manufacturing capacity and meet the demand, Hester was... View Details
Keywords: COVID-19 Pandemic; Cost vs Benefits; Trade; Supply Chain; Global Strategy; Buildings and Facilities; Operations; Health Care and Treatment; Demand and Consumers; Global Range; Globalized Markets and Industries; Pharmaceutical Industry; Italy; China; United States; Germany
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  • 03 Aug 2010
  • First Look

First Look: August 3

Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog brand biography (UBB) to... View Details
Keywords: Martha Lagace
  • 20 Mar 2020
  • Research & Ideas

How Small Businesses Can Survive the Coronavirus Outbreak

worse than the financial crisis,” says Mills, who led the United States Small Business Administration from 2009 to 2013. “Many small businesses will not survive more than a month.” Small businesses have been scaling down and temporarily closing as View Details
Keywords: by Danielle Kost; Service; Food & Beverage
  • 22 Aug 2006
  • First Look

First Look: August 22, 2006

http://www.hbs.edu/research/pdf/07-011.pdf   Cases & Course MaterialsCutlass Capital, L.P. Harvard Business School Case 805-075 David Hetz and Jon Osgood are forming a new venture capital fund in 2001 to invest in health care... View Details
Keywords: Martha Lagace
  • 07 Aug 2012
  • First Look

First Look: August 7

Kingdom's National Health Service. We show that low levels of structural closure (i.e., structural holes) in a change agent's network aid the initiation and adoption of changes that diverge from the institutional status quo but hinder the... View Details
Keywords: Sean Silverthorne
  • 07 Feb 2017
  • First Look

First Look at New Research: February 7

about government policies and consumer attitudes about the CEO’s company. We conclude by providing a roadmap for future research on this emerging phenomenon. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50763... View Details
Keywords: Sean Silverthorne
  • 11 Sep 2007
  • First Look

First Look: September 11, 2007

and reveals how to recruit, nurture, and promote this special type of leader. With a healthy supply of qualified internal candidates, companies get the leadership they need—when they need it. Who Killed Health Care? America's $2 Trillion... View Details
Keywords: Martha Lagace
  • 09 Jul 2018
  • Research & Ideas

Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)

Once a company grows large enough to scale, says Cespedes, it’s important that managers think strategically about segmenting its market, not just “partitioning” it into broad categories such as health care or financial services. Cespedes... View Details
Keywords: by Michael Blanding; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • 31 May 2011
  • First Look

First Look: May 31

and James WeberHarvard Business School Case 511-065 Kevin Laracey, founder of Paydiant, needed to figure out how to launch a payment processing company with a new technology based on smart phones. Consumers had increasingly turned to... View Details
Keywords: Sean Silverthorne
  • 14 Apr 2009
  • First Look

First Look: April 14, 2009

consumers to purchase more than one brand. When consumers purchase all varieties from which they derive non-negative net utility, there is no competition, so that each firm behaves like an unconstrained... View Details
Keywords: Martha Lagace
  • 05 Jan 2010
  • First Look

First Look: January 5

leading center for diabetes care, clinician training, and research. The incidence of diabetes is rising precipitously worldwide, challenging quality of life with its complications and rapidly accelerating health care expenditures for... View Details
Keywords: Martha Lagace
  • 18 Feb 2014
  • First Look

First Look: February 18

To Groupon or Not to Groupon: The Profitability of Deep Discounts By: Edelman, Benjamin, Sonia Jaffe, and Scott Duke Kominers Abstract—We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers View Details
Keywords: Sean Silverthorne
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

and Galanz, which has brought microwave ovens to millions of Chinese consumers previously considered too poor to buy such an appliance. What’s more, the essentials of development can be “pulled in” by market-creating innovators—and over... View Details
Keywords: Dina Gerdeman
  • 02 Aug 2016
  • First Look

August 2, 2016

the optimal capital requirement is around 20%. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51305 The Empirical Economics of Online Attention By: Boik, Andre, Shane Greenstein, and Jeffrey Prince Abstract—In several markets, firms compete not... View Details
Keywords: Sean Silverthorne
  • 09 Nov 2009
  • Research & Ideas

Come Fly with Me: A History of Airline Leadership

regulation Low consumer power High barriers to entry A dominant business model that is tightly integrated Leadership dominance—usually the impact of founders Conversely, the following characteristics can shorten an industry life-cycle... View Details
Keywords: by Sarah Jane Gilbert; Air Transportation
  • 03 Mar 2008
  • First Look

First Look: March 4, 2008

of the recommended measures and sent the bill to the Governor for his signature. The life insurance industry objected, however, claiming that some of the new rules would reduce consumer choice and unnecessarily lower returns on company... View Details
Keywords: Martha Lagace

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