Consumer Choice - Publications - Faculty & Research

01 Dec 2004
News

Comings and Goings

46% (New York City: 24%) (Boston: 11%) Western United States: 16% (California Bay Area: 8%) Central United States: 15% Europe: 9% Asia/South Pacific: 6% Southeast United States: 4% Latin America: 2% Other: 2% Career Choices Financial... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

29 May 2017
Blog Post

The Diverse Community at HBS

Before I came to HBS, I worked at Disney in a consumer insights role with the Corporate Brand Development and Studio Marketing teams. Tracking evolving consumer behaviors in entertainment was part of my job... View Details

01 Dec 2008
News

Career Services Shifts into High Gear

CHOICES Financial Services: 45% Investment Banking: 9% Investment Management: 6% Hedge Funds: 4% Private Equity/LBO: 17% Sales & Trading: 1% Venture Capital: 4% Other: 4% Consulting: 20% Manufacturing: 17% Biomed/Pharma: 3% View Details

01 Apr 1997
News

Manager's Notebook

predictable pattern of changing the criteria by which they make their choices of which products and services to buy. "Once the technology has overshot the market, consumers look to reliability," says... View Details

Keywords: Judith Ross

11 Jun 2007
Lessons from the Classroom

Teaching the Next Generation of Energy Executives

You may think that being an energy executive—especially a manager in a leading oil company—might be the easiest job around. Just flip the production switch, and watch gas prices head toward $4 a gallon. But students enrolled in Harvard Business School professor Forest... View Details

Keywords: by Julia Hanna; Energy; Utilities

01 Apr 2000
News

The World at a Click

services for leisure and small-business travelers. Consumers enjoy one-stop shopping for airline tickets, car rentals, vacation packages, hotels, and cruises, as well as a wealth of travel news and merchandise. "Preview Travel and... View Details

Keywords: Margie Kelly

01 Mar 2013
News

Faculty Books

(Harvard Business Review Press) Simple, irrelevant factors can have profound consequences on decisions and behavior, often diverting one from original plans and desires. Associate Professor Gino explores inconsistent decisions made in a wide range of circumstances,... View Details

17 Jun 2002
Research & Ideas

A Litmus Test for Entrepreneurs

because he had a much clearer idea about what would and would not work after his initial experience. During that first year, for instance, he found that Spanish customers felt more comfortable ordering takeout pizza once they had consumed... View Details

Keywords: by Walter Kuemmerle

February 2008 (Revised September 2008)
Case

Indesit Company: Does Global Matter?

By: Joseph L. Bower

In 2007, the leadership of the Indesit Company is focused on long-term corporate strategy. After 3 decades, the company has emerged as the number 2 home appliance producer in Europe. Should they invest further to be number 1, or should they focus on the global market,... View Details

Keywords: Decision Choices and Conditions; Global Strategy; Growth and Development; Business or Company Management; Brands and Branding; Markets; Problems and Challenges; Corporate Strategy; Consumer Products Industry

Citation

Educators

Purchase

01 Apr 1998
News

Sparking Internet Commerce

businesses and organizations to provide users with a highly personalized selection of goods, services, and information." Employing passwords and aliases to ensure anonymity, individual users supply personal preference and choice... View Details

Keywords: Garry Emmons

29 May 2013
Blog Post

A self-discovery journey

manufacturing plant? Really? Now, get a team of smart MBA student mates and let them talk about what your arbitrary choices seem to indicate while you silently write their conclusions. Discuss with them about it afterwards. It sounds... View Details

21 Nov 2017
First Look

First Look at New Research and Ideas, November 21, 2017

their boundaries and in their domestic economies only a subset of their production stages. A key decision facing firms worldwide is the extent of control to exert over the different segments of their production processes. We describe a property-rights model of firm... View Details

Keywords: Sean Silverthorne

Profile

Patrick Akl

Growing up in Lebanon, Patrick Akl lived with a fascination for consumer electronics – and with the ever-present fear of war. “We often had to sleep in an underground bunker,” Patrick says. “And the conflict caused setbacks in my father’s... View Details

29 Aug 2018
Blog Post

From the Classroom to the Workplace: How I Applied Learnings to my Internship

different business units are still achieved. Now sitting and looking forward to my second year at HBS, I realize that my internship was not only applicable for putting the concepts I learned about into practice, but also for helping me decide what I want to study in my... View Details

Keywords: Consumer Products / Retail

18 Feb 2014
First Look

First Look: February 18

markets place on the pinnacle of quality, the enduring nature of reputation, and the effect of endogenous quality choices on status effect estimates. August 2013 American Psychologist J. Richard Hackman (1940-2013) By: Wageman, Ruth, and... View Details

Keywords: Sean Silverthorne

29 Oct 2018
Research & Ideas

Hunting for a Hot Job in High Tech? Try 'Digitization Economist'

advising on everything from the type of auction to run to where to set reserve prices. “Tech firms have also hired economists to solve challenges relating to the choice of outcome of advertising, such as pay-per-click versus... View Details

Keywords: by Roberta Holland; Technology; Education

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Who Has the Power in the Music Industry?

music that consumers encounter? Those questions were debated at the "Digital Music: Recreating the Industry" panel on March 30 the at the Digital Initiative Summit at Harvard Business School. "It's interesting to think about the source of... View Details

Keywords: Re: Felix Oberholzer-Gee; Music

09 Feb 2010
First Look

First Look: Feb. 9

of real-world systems. Download the paper: http://www.hbs.edu/research/pdf/10-059.pdf Quality Provision, Expected Firm Altruism and Brand Extensions Author:Julio J. Rotemberg Abstract This paper studies quality choice in a model where... View Details

Keywords: Martha Lagace

11 Oct 2017
Research & Ideas

The House Wants to Squelch Voices of ‘Small’ Shareholders. Research Shows Those Voices Matter.

Source: iStock In June 2017, the US House of Representatives passed the Financial CHOICE Act, a 589-page bill designed to repeal many of the regulations in the Dodd-Frank Wall Street Reform and Consumer... View Details

Keywords: by Carmen Nobel

06 Sep 2005
Research & Ideas

The Best Place for Retirement Funds

thinking about where to hold them, specifically, inside or outside of tax-deferred accounts. "Getting this decision right can be pretty close to a free lunch," says Bergstresser, who with colleague James Poterba, a professor at MIT's Department of Economics,... View Details

Keywords: by Ann Cullen

Publications