Publications

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2013
Article

Where Not to Eat? Improving Public Policy by Predicting Hygiene Inspections Using Online Reviews

By: Jun Seok Kang, Polina Kuznetsova, Yejin Choi and Michael Luca

Restaurant hygiene inspections are often cited as a success story of public disclosure. Hygiene grades influence customer decisions and serve as an accountability system for restaurants. However, cities (which are responsible for inspections) have limited resources to... View Details

Keywords: Safety; Food; Governance Compliance; Mathematical Methods; Applications and Software; Public Administration Industry; Retail Industry; Food and Beverage Industry

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September 2016 (Revised November 2017)
Case

Casper Sleep Inc.: Marketing the 'One Perfect Mattress for Everyone'

By: Robert J. Dolan

“A Warby Parker of mattresses? Somebody is going to do it. Why not us?” This was the topic of a conversation begun in spring 2013 among Gabe Flateman, Philip Krim, Neil Parikh, and T. Luke Sherwin. The four met as members of a New York City venture accelerator... View Details

Keywords: Mattress; Sleep; Marketing; Business Model; Marketing Channels; Adoption; Sales; Consumer Products Industry

August 2013 (Revised July 2014)
Case

Coffee Wars in India: Café Coffee Day Takes On the Global Brands

By: David B. Yoffie and Tanya Bijlani

Café Coffee Day (CCD) is contemplating how to respond to the entry of Starbucks into the Indian coffee chain market. The case study describes the emergence of CCD as the leading coffee chain in India, with over 1,400 cafes in India. In early 2013, Starbucks, the... View Details

Keywords: Strategy; Competitors; Competition; Market Entry and Exit; Retail Industry; India

13 Aug 2019
Video

Using micromobility to reduce carbon emissions

22 Nov 2010
News

Why Cathie Black Should Go Back to School (and Maybe You Should, Too)

13 May 2020
Blog Post

Crisis Leadership with Nikhil Patel: The Critical Importance of Trust

says, “and parked underneath a tree to meet with gang members. We asked them, ‘What could the city do over the next three, six, and twelve months to improve lives and reduce gun violence?’” The point, Patel understood, was to build trust... View Details

Keywords: Nonprofit / Government; Social Enterprise

May 2018
Case

Sagacity Tea: What Direction for Growth?

By: John A. Quelch and Amy Handlin

Kate Moran, CEO and cofounder of Sagacity Tea, a small, Vermont-based ready-to-drink tea brand, is considering a consumer-product group (CPG) broker's proposal for the product's launch in several cities along the East Coast of the United States. The commitments in the... View Details

Keywords: Product Launch; Marketing; Distribution; Growth Management; Marketing Channels; Decision Choices and Conditions

02 Jun 2020
News

Pain, Outrage and a Call for Moral Leadership in Minneapolis

19 Nov 2014
HBS Case

Marketing Marijuana

companies—perhaps the existing "big tobacco" powerhouses—muscle their way in and perpetrate "The Bud Light-ification of Bud," as the New York Times suggested? Those pursuing answers need look no further than the Mile High View Details

Keywords: by Michael Blanding; Food & Beverage

February 2010 (Revised November 2013)
Case

Living PlanIT

By: Robert G. Eccles, Amy C. Edmondson, Susan Thyne and Tiona Zuzul

Living PlanIT is a start-up company that has developed a new, innovative business model for sustainable urbanization. This model reflects the software and technology backgrounds of its founders, Steve Lewis and Malcolm Hutchinson, and is in vivid contrast to other... View Details

Keywords: Business Model; Business Startups; Development Economics; Entrepreneurship; City; Technological Innovation; Environmental Sustainability; Urban Development; Construction Industry; Green Technology Industry; Real Estate Industry; Portugal

31 Jan 2020
News

The origins of tech clusters

November 1996 (Revised September 1997)
Case

BancZero New Product Development

By: Marco Iansiti and Alberto Moel

The Mexico City office of a large U.S. bank is asked by clients to develop currency swaps, a derivative financial product. This case deals with the new product development process in financial services, and the problems and issues that are raised in product development... View Details

Keywords: Product Development; Banks and Banking; Financial Instruments; Situation or Environment; Problems and Challenges; Risk and Uncertainty; Volatility; Banking Industry; Mexico City; United States

June 2013 (Revised March 2015)
Case

Open Innovation at Siemens

By: Karim R. Lakhani, Katja Hutter, Stephanie Healy Pokrywa and Johann Fuller

The case describes Siemens, a worldwide innovator in the Energy, Healthcare, Industry, and Infrastructure & Cities sectors, and its efforts to develop and commercialize new R&D through open innovation, including internal and external crowdsourcing contests. Emphasis is... View Details

Keywords: Innovation; Innovation Management; Crowdsourcing; Innovation Strategy; Innovation and Management; Knowledge Management; Knowledge Sharing; Research and Development; Information Technology; Energy Industry; Health Industry; Green Technology Industry; Manufacturing Industry

January 2010 (Revised August 2012)
Supplement

Hospital for Special Surgery (B): Continuing Challenges of Growth

By: Regina E. Herzlinger and Laura Low Ah Kee

After its successful new U.K. venture, the Hospital for Special Surgery wants to do more of the same, without decimating its core New York City facility. The case provides considerable details about the different options it is exploring. View Details

Keywords: Growth Management; Health Industry; United Kingdom

29 May 2019
Video

2019 Class Day Distinguished Speaker Michael R. Bloomberg

OYO: Creating Effective Spaces

Twenty-four-year old Ritesh Agarwal, founder and CEO of India-based online hotel branding network OYO Rooms, has tackled the issue of unreliability in India's highly fragmented budget hotel industry. In 2018, OYO branded 8,500 properties across 200 cities and... View Details

November 2022
Article

Impacts of Micromobility on Car Displacement with Evidence from a Natural Experiment and Geofencing Policy

By: Omar Isaac Asensio, Camila Apablaza, M. Cade Lawson, Edward W Chen and Savannah J Horner

Micromobility, such as electric scooters and electric bikes—an estimated US$300 billion global market by 2030—will accelerate electrification efforts and fundamentally change urban mobility patterns. However, the impacts of micromobility adoption on traffic congestion... View Details

Keywords: City; Policy; Transportation; Sustainable Cities