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Show Results For
- All HBS Web
(1,395)
- People (1)
- News (516)
- Research (674)
- Events (3)
- Multimedia (27)
- Faculty Publications (399)
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- 04 Jan 2021
- What Do You Think?
How Do We Sustain Organization Diversity?
that process, and uneconomic decisions are made, often involving subsidies to make up for manmade market imperfections. What’s to be done to encourage investment in low-wage workers, the question of the month? SayHowItReallyIs made several suggestions: (1) “Fund View Details
Keywords: by James Heskett
- 15 Nov 2006
- Research & Ideas
Lessons Not Learned About Innovation
toothbrush, the marketing campaign for the Mach3Turbo, and the new-concept 2006 five-blade battery-powered Fusion shaving system—that raised revenues and profits. Managers at these companies have learned the innovation lessons of the... View Details
Keywords: by Sean Silverthorne
- September 2022 (Revised November 2022)
- Teaching Note
PittaRosso: Artificial Intelligence-Driven Pricing and Promotion
By: Ayelet Israeli
Teaching Note for HBS Case No. 522-046. View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
- 05 Feb 2019
- First Look
New Research and Ideas, February 5, 2019
2006, ZBJ had grown into a unicorn with 4,000 employees and a daily transaction volume of RMB15 million by 2017. During the company’s 11-year history, ZBJ had launched ten transformation campaigns to overcome various challenges by... View Details
Keywords: Dina Gerdeman
- 19 Jan 2021
- In Practice
Leadership Advice for Biden: Restore a Sense of Calm
Confront the powerful divides in America The Public Option health insurance proposed by the Biden campaign will weaken our economic status by adding to the national deficit and to Medicare’s unfunded liability. We should, of course,... View Details
Keywords: by Dina Gerdeman
- 12 May 2008
- Research & Ideas
Accounting Information as Political Currency
Corporate donations to political campaigns reveal a lot about mutual back-scratching in the political and business arenas. Now new research from Harvard Business School reveals that corporate giving may consist of more than monetary... View Details
Keywords: by Martha Lagace
- 02 Mar 2018
- Op-Ed
Op-Ed: Trump’s Tariffs Could Harm Allies as Much as Opponents
House, the president has yet to fulfill some of his key campaign promises. Last year the US trade deficit that he vowed to reduce was the largest in nearly a decade. The imbalance with China alone hit a record $375 billion. With mid-term... View Details
- 13 May 2008
- First Look
First Look: May 13, 2008
What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do consumers feel... View Details
Keywords: Martha Lagace
- 25 Oct 2004
- Research & Ideas
Planning for Surprises
document the dysfunctional role of the airlines in weakening airline security throughout the '90s and into the twenty-first century. We also show the dysfunctional role of the lead auditing firms in keeping auditor independence from becoming a reality. Our book is... View Details
Keywords: by Martha Lagace
- 25 Mar 2014
- First Look
First Look: March 25
School Case 514-079 Dumb Ways to Die: Advertising Train Safety (A) The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget View Details
Keywords: Sean Silverthorne
- 09 Sep 2024
- HBS Case
McDonald’s and the Post #MeToo Rules of Sex in the Workplace
scandal offers important lessons for all companies, the first being: It’s not OK to look the other way when a leader crosses ethical lines. In the wake of #MeToo, a global campaign against sexual abuse and harassment that started in 2017,... View Details
- 27 Jan 2016
- Research & Ideas
A Politician's Investment Portfolio Might Tip Off Corruption Potential
congressman and House Majority Leader Tom DeLay. DeLay had a slew of scandals around 2005, charged with violating campaign finance laws and linked to lobbying improprieties, resulting in his 2006 resignation from office. He was later... View Details
Keywords: by Roberta Holland
- 03 Aug 2010
- First Look
First Look: August 3
employees are more likely to speak up and offer solutions when organizations launch information campaigns to promote process improvement and when managers engage in process-improvement activities themselves. We test our hypotheses in the... View Details
Keywords: Martha Lagace
- 08 Apr 2008
- First Look
First Look: April 8, 2008
ago, in 2001, the wind farm would be visible from Hyannis Port and Osterville, two affluent communities. The coastal residents of those towns have led a campaign in Massachusetts and in Congress to thwart the efforts of Cape Wind. This... View Details
Keywords: Martha Lagace
- 06 Feb 2006
- Research & Ideas
The Trouble Behind Livedoor
discourage short-sellers of their stock by launching ad campaigns threatening to them. Not surprisingly, this behavior seems to work. A more benign form of this occurs when firms spend resources to attract a particular kind of investor.... View Details
- 07 Nov 2005
- Research & Ideas
Exit Interview: HBS Dean Kim Clark
successful $500 million capital campaign that included the opening of the Spangler and Rock Centers, the construction of Hawes Hall, and the renovation of Baker Library. Shortly before his departure from Soldiers Field, Clark shared some... View Details
Keywords: by HBS Alumni Bulletin Staff
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
placed on, say, network television or magazines, with newspapers or radio serving as adjunct or complementary media. "Traditionally, advertising agencies have played a key role in such decisions," Silk notes, "and media mix choices were often preempted... View Details
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
Playing on social media, particularly when the playful activity occurs in real time during a live event, can charm an audience—while in some cases costing little to do so. Dutch shipping container company Maersk Line ran a social media View Details
- 01 Oct 2024
- Research & Ideas
How Politics Drives Business Decisions in a Polarized Nation
How politics cuts across business Written with Margarita Tsoutsoura, an associate professor of finance at Washington University in St. Louis, the analysis draws from data such as executive surveys, voter registration lists, campaign... View Details
Keywords: by Jay Fitzgerald
- 06 Feb 2006
- Research & Ideas
Sorting Out the Patent Craze
doesn't manufacture—computer memory systems. It makes money by licensing its patented designs to other companies, who manufacture computer memory and sell it to computer makers. Over the course of the 1990s, however, Rambus engaged in an extended View Details