Campaigns - Publications - Faculty & Research

15 Oct 2020
Research & Ideas

IT Job Wages Are No Longer 'Exceptional'

the study. A more effective campaign would be to encourage development of STEM-based skills more generally. For professionals or new college graduates looking at IT for high-paying jobs, Greenstein advises concentrating not on a specific... View Details

Keywords: by Rachel Layne; Information Technology

17 Nov 2016
Op-Ed

What's Behind the Unexpected Trump Support from Women

Before last week’s election, polls and pundits suggested that Donald Trump’s presidential campaign was doomed to failure, because it could not attract enough votes from women, who saw him as a misogynist—and worse. Conventional wisdom... View Details

Keywords: by Laura Morgan Roberts and Robin Ely

14 Jan 2019
Op-Ed

These 4 CEOs Created a New Standard of Leadership

financial strength, increasing annual revenues to $12 billion while reducing costs. A $3.6 billion fundraising campaign further strengthened its balance sheet. With the help of a skilled team of physician leaders and administrators, John... View Details

Keywords: by Bill George; Health; Banking; Food & Beverage; Consumer Products

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Winners & Runners-Up | New Venture Competition

Care) Sidhant Jena, HBS Anshuman Sharma Ikaro Silva Social Enterprise Track Winner Provide remote cardiac diagnostic services in the emerging markets, which account for 80% of global cardiovascular disease burden. The Watt Campaign Luke... View Details

24 May 2017
News

Adebayo O. Ogunlesi, JD/MBA 1979

successor, Credit Suisse. While initially he joined as a legal consultant, he notes, “when they found out I knew how to read financials, they campaigned to get me to work as a banker.” It was a good fit, explains Ogunlesi, grateful to... View Details

Keywords: Susan Young

01 Mar 2024
News

The War Within

When the full-scale Russian invasion of Ukraine began in February 2022, Nataliia Zhyliak’s world was upended in a matter of days. At the time, Zhyliak, a psychologist in the western Ukrainian city of Kamianets-Podilskyi, was working at an education and rehabilitation... View Details

Keywords: Janelle Nanos; illustration by Daniel Bejar

25 Jun 2007
Research & Ideas

HBS Cases: Beauty Entrepreneur Madam Walker

Bundles, one of Walker's descendants who authored the biography On Her Own Ground: The Life and Times of Madam C.J. Walker, told MBA students at Harvard that her great-great-grandmother wanted to help women look and feel better. View Details

Keywords: by Martha Lagace; Beauty & Cosmetics

December 2022 (Revised January 2023)
Case

Cann: High Hopes for Cannabis Infused Beverages

By: Ayelet Israeli and Anne V. Wilson

Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six... View Details

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May 2022
Case

Maestro Pizza: Coming in Hot!

By: Ramon Casadesus-Masanell and Fares Khrais

Maestro Pizza opened its first store in 2013 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of... View Details

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Dean Nitin Nohria | About

and teaching intended to transform practice, enable leaders to drive change, and eradicate gender, race, and other forms of inequality in business and society. April 2014 Capital Campaign The School publicly launched a View Details

25 Jan 2017
HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

director Nandita Das became its unofficial brand ambassador, speaking out against skin color discrimination (or “colorism”) and refusing to be air brushed or lightened for her film roles. The campaign was designed to get attention, and... View Details

Keywords: by Dina Gerdeman; Beauty & Cosmetics

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Impact of the New Medium - Edwin H. Land & Polaroid | Harvard Business School

Land's Polaroid , 90. 68. "Report to Stockholders," Polaroid Corporation Annual Report 1948, 4. 69. J. H. Booth, "How to Plan Your Polaroid Campaign . . . For Real Profits," "History—Early Camera" folder, Polaroid Corporation Records,... View Details

01 Sep 2022
What Do You Think?

Is It Time to Consider Lifting Tariffs on Chinese Imports?

the two countries have managed to alienate each other. It includes everything from blame about COVID-19 to suppression of minorities in China to the US policy toward Taiwan and “One China” to military action in waters adjacent to China to support for Russia in its... View Details

Keywords: Re: James L. Heskett

31 Aug 2021
Book

Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate

of power. In 1938, as the Great Depression was beginning to lift, but war was imminent, many families were struggling, and only 10 percent of engagement rings sold in the United States included diamonds. De Beers hired an ad agency that used movie stars and socialites... View Details

Keywords: by Jay Fitzgerald

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Documenting the Wartime Effort | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR View Details

05 May 2008
Research & Ideas

Connecting with Consumers Using Deep Metaphors

far more important to understand than the various positions taken on it, although those too are important. Q: What to your mind are a few effective marketing campaigns that have utilized knowledge of deep metaphors? What did they do that... View Details

Keywords: by Martha Lagace; Consumer Products

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Nonprofit Strategy & Governance | Social Enterprise | Harvard Business School

groups. To study other-regarding behavior, we fielded an experiment through a text-to-give campaign in Greece. How Social Entrepreneurs Zig-Zag Their Way to Impact at Scale By: V. Kasturi Rangan & Tricia Gregg Nov 2019 | California... View Details

08 May 2023
Research & Ideas

How Trump’s Anti-Immigrant Rhetoric Crushed Crowdfunding for Minority Entrepreneurs

greater difficulty in fundraising for minority creators.” The fear index surged when former President Donald Trump, with a barrage of anti-immigrant rhetoric, launched his first campaign in 2015, and continued speaking disparagingly of... View Details

Keywords: by Scott Van Voorhis

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The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School