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- All HBS Web
(1,364)
- People (1)
- News (516)
- Research (677)
- Events (3)
- Multimedia (27)
- Faculty Publications (399)
- Web
Impact of the New Medium - Edwin H. Land & Polaroid | Harvard Business School
Land's Polaroid , 90. 68. "Report to Stockholders," Polaroid Corporation Annual Report 1948, 4. 69. J. H. Booth, "How to Plan Your Polaroid Campaign . . . For Real Profits," "History—Early Camera" folder, Polaroid Corporation Records,... View Details
- Web
Dean Nitin Nohria | About
and teaching intended to transform practice, enable leaders to drive change, and eradicate gender, race, and other forms of inequality in business and society. April 2014 Capital Campaign The School publicly launched a View Details
- 01 Sep 2022
- What Do You Think?
Is It Time to Consider Lifting Tariffs on Chinese Imports?
the two countries have managed to alienate each other. It includes everything from blame about COVID-19 to suppression of minorities in China to the US policy toward Taiwan and “One China” to military action in waters adjacent to China to support for Russia in its... View Details
Keywords: Re: James L. Heskett
- Web
Winners & Runners-Up | New Venture Competition
Ikaro Silva Social Enterprise Track Winner Provide remote cardiac diagnostic services in the emerging markets, which account for 80% of global cardiovascular disease burden. The Watt Campaign Luke Winston, HBS Rony Kubat Stephen Elliott,... View Details
- 07 May 2014
- What Do You Think?
How Should Wealth Be Redistributed?
self-evident: campaign donation limitations The 'playing field' would still be unequal but less severely so." Albert Stepanchic had a suggestion that hit close to home: "If I were evaluating the redistribution of wealth, I'd... View Details
Keywords: by James Heskett
- 08 May 2023
- Research & Ideas
How Trump’s Anti-Immigrant Rhetoric Crushed Crowdfunding for Minority Entrepreneurs
greater difficulty in fundraising for minority creators.” The fear index surged when former President Donald Trump, with a barrage of anti-immigrant rhetoric, launched his first campaign in 2015, and continued speaking disparagingly of... View Details
Keywords: by Scott Van Voorhis
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
the Triarc team used. In most corporations, brand marketing sounds like a form of warfare. Consumers are targeted, campaigns are planned, products are positioned and launched, waves of advertising are flighted, and then market research... View Details
- 06 Jul 2016
- What Do You Think?
How Do We Pay for the Costs of Globalization?
political process.(including Marco’s comment that “political campaign financing is a related issue”). Those proposing remedies implicitly seemed to agree with RCW’s comment that, “Historic thinking seems to be: ‘It will all work itself... View Details
- 05 May 2008
- Research & Ideas
Connecting with Consumers Using Deep Metaphors
far more important to understand than the various positions taken on it, although those too are important. Q: What to your mind are a few effective marketing campaigns that have utilized knowledge of deep metaphors? What did they do that... View Details
- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
director Nandita Das became its unofficial brand ambassador, speaking out against skin color discrimination (or “colorism”) and refusing to be air brushed or lightened for her film roles. The campaign was designed to get attention, and... View Details
- Web
The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
recently, it has allowed companies to reap creative ideas on product improvements directly from their customers (Lay's flavored potato chips). And it has also managed to get brands into trouble (United Breaks Guitars). The smash hit Old Spice View Details
- Web
U.S. Steel | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR View Details
- Web
Documenting the Wartime Effort | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR View Details
- September 2014
- Case
Havas: Change Faster
By: Karim R. Lakhani and Michael L. Tushman
As of 2013, Havas was the 6th largest global advertising, digital, and communications group in the world. Headquartered in Paris, France, the group was highly decentralized, with semi-independent agencies in more than 100 countries offering a variety of services. The... View Details
Keywords: Advertising Agency; Open Innovation; Commercials; Digital Media; Digital Transition; Advertising; Digital Marketing; Advertising Campaigns; Acquisition; Change Management; Disruption; Transformation; Advertising Industry; Communications Industry
Lakhani, Karim R., and Michael L. Tushman. "Havas: Change Faster." Harvard Business School Multimedia/Video Case 615-702, September 2014.
- 01 Oct 1999
- News
Eight Among Many: Alfred A. Checchi
"and I had always intended to go into public service. In fact, I enrolled at HBS to learn leadership skills to that end." Although his gubernatorial campaign was ultimately unsuccessful, Checchi was able to raise issues he feels are... View Details
Keywords: Garry Emmons
- 21 Feb 2023
- Research & Ideas
Are Your Employees Passing Up Incentives? Try Promoting the Programs More
two-week program and the two weeks that followed. “We have to make [an incentive] really salient to employees so they actually use it,” John says. Cash is not always king This combination of incentives with a low-touch outreach campaign... View Details
Keywords: by Scott Van Voorhis
- Web
Recommended Reading - Advancing Racial Equity
class, Wingfield makes plain the challenges that black employees must overcome and reveals the complicated issues of inequality in today's workplaces and communities. Racial Justice, Business & Industry Ida: A Sword Among Lions: Ida B. Wells and the View Details
- 09 Dec 2019
- Research & Ideas
Identify Great Customers from Their First Purchase
about which customers will respond well to marketing emails. Based on the researchers’ analysis, the beauty retailer’s email marketing campaign would have been 39.7 percent more effective if it had targeted customers based on their first... View Details
- February 2017
- Supplement
The De Beers Group: Exploring the Diamond Reselling Opportunity
By: Benjamin C. Esty, Daniel P. Gross and Lauren G. Pickle
In September 2014, Tom Montgomery (SVP of strategic initiatives at the De Beers Group) and his team launched a pilot program in the United States to explore the $1 billion diamond market for pre-owned (recycled) diamonds. According to Montgomery, the motivation for the... View Details
Keywords: Diamonds; Go-to-market Strategy; Secondary Market; Willingness To Pay; Pilot Program; Strategy Development; Strategy Execution; Scope; Marketing; Advertising; Branding; Customer Value; Pawn Shops; Jewelry; Supply And Demand; Corporate Strategy; Business Strategy; Vertical Integration; Advertising Campaigns; Value Creation; Retail Industry; Consumer Products Industry; Advertising Industry; Mining Industry; United States; United Kingdom; Africa; Botswana; South Africa; Namibia