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(2,271)
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- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
YouTube influencers amass followers by filming everything from popping pimples to reviewing lipstick, with businesses watching closely for marketing opportunities. But audience loyalty only goes so far. When YouTubers post too many paid... View Details
- 17 Feb 2003
- Research & Ideas
Tales of the Newly-minted MBA
How do real-world conditions and shifting personal priorities influence a young MBA's early career path—those first five to ten years that executives remember as being of such critical importance? To find out, Harvard Business School... View Details
Keywords: by Julia Hanna
- 17 Apr 2007
- First Look
First Look: April 17, 2007
trusted groups—in this study, African-Americans— find it particularly difficult to overcome the barriers erected by trust. Trust, we conclude, confers competitive advantage by slowing down the diffusion of new ideas and products in the economy. As trust is built up... View Details
Keywords: Martha Lagace
- 17 Apr 2006
- Research & Ideas
Resisting the Seductions of Success
York family and practiced estate law in New York City. In his spare time, he wrote scores of well-regarded novels and short stories about characters who inevitably reflected the men and women—successful lawyers, bankers, and business... View Details
- 06 Dec 2016
- First Look
December 6, 2016
Leisure Time Become a Status Symbol By: Bellezza, Silvia, Neeru Paharia, and Anat Keinan Abstract—While research on conspicuous consumption has typically analyzed how people spend money on products that signal status, we investigate conspicuous consumption in relation... View Details
Keywords: Sean Silverthorne
- 09 May 2011
- Research & Ideas
Moving From Bean Counter to Game Changer
management level.” If only they could be heard. Often these individuals remain buried in hierarchy, impacting only their isolated areas of influence. In the working paper Organizational Toolmaking: Transformations in the Influence of Experts, Harvard View Details
- Research Summary
Reverse Innovation
VG and Chris Trimble reveal a bold discovery with far-reaching implications in REVERSE INNOVATION: Create Far From Home, Win Everywhere (Harvard Business Review Press; April 10, 2012;... View Details
- 03 Jan 2023
- What Do You Think?
How Would the Leadership Style of Girl Scouts' Frances Hesselbein Fare Today?
of General Motors because of her skills at turning around a large organization. My colleague Regina Herzlinger, the Nancy R. McPherson Professor of Business Administration at Harvard Business School, knowing... View Details
Keywords: Re: James L. Heskett
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
governed by a set of rules, the rules of play, according to John A. Deighton, Harold M. Brierley Professor of Business Administration at Harvard Business School, and Leora Kornfeld, adjunct faculty, Schulich... View Details
- 29 Jun 2007
- First Look
First Look: June 29, 2007
http://www.hbs.edu/research/pdf/07-103.pdf Cases & Course MaterialsBancaja: Developing Customer Intelligence (A) Harvard Business School Case 107-055 In 1996, CEO Fernando Garcia Checa wanted to make customer analytics a part of... View Details
Keywords: Martha Lagace
- 13 Feb 2006
- Research & Ideas
When Gender Changes the Negotiation
make matters worse, Park's two best analysts both requested significant raises after their annual reviews. Both women expressed their belief that they were earning substantially less than analysts at comparable firms and probably less... View Details
- 21 Dec 2015
- Op-Ed
Without Immigrants, We Wouldn't Have Google
immigrants who have made innumerable contributions to the technological and economic success of the United States. Outsiders keep our commercial markets vital by offering perspectives that differ from the prevailing view, introducing new View Details
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
the heterogeneous payment requirements across the multiple payers and health plans contracting with the academic health center. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54127 March–April 2018 Harvard Business... View Details
Keywords: Sean Silverthorne
- 29 Mar 2016
- First Look
March 29, 2016
answering one key question: How are leaders successfully managing competitive companies in the 21st century? Today's constantly changing business environment presents challenges and opportunities that are more dynamic and complex than... View Details
Keywords: Sean Silverthorne
- 04 Oct 2021
- What Do You Think?
How Do We Make Sure the Right People End Up with Power in Organizations?
in his upcoming book, Win From Within: Build Organizational Culture for Competitive Advantage, available in January 2022. References: Julie Battilana and Tiziana Casciaro, Power, for All: How It Really Works and Why It’s Everyone’s View Details
Keywords: by James Heskett
- 06 Jul 2011
- Research & Ideas
Are You a Level-Six Leader?
percent of revenue, down from 6 percent during the 1990s, the Carly Fiorina/Mark Hurd team "saved" HP about $4 billion—about the equivalent of half the profits earned during Hurd's last year. HP's once formidable technological... View Details
Keywords: by Mitch Maidique
- 29 Nov 2021
- Research & Ideas
How Bonuses Get Employees to Choose Work Over Family
pay—and that has the potential to lay the groundwork for an overworked, unhappy existence, according to research by Ashley Whillans, an assistant professor in Harvard Business School’s Negotiation, Organizations, and Markets Unit. The... View Details
Keywords: by Rachel Kim Raczka
- 01 May 2006
- Research & Ideas
What Companies Lose from Forced Disclosure
unforeseen consequences on executive performance and may work against the interests of employers. Romana Autrey, an assistant professor at Harvard Business School, recently completed two working papers on this subject in collaboration... View Details
- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
Himabindu Lakkaraju, an assistant professor at Harvard Business School. The study is one of the first to explore the ethics of repositioning content to influence query results produced by LLM applications such as ChatGPT, Google Gemini,... View Details
- 01 Sep 2021
- What Do You Think?
Can We Train for Trust?
academics call transactional “friction.” As a result, decisions are made and implemented faster and at lower cost, something critical in an age where speed takes on greater and greater value. At a 2019 business conference, Brian Chesky,... View Details
Keywords: by James Heskett