Business And Society - Publications - Faculty & Research

Graduate School of Business, Tuck School of Business, and The Wharton School of the University of Pennsylvania to learn about their MBA programs and the experience of students in View Details

20 Jun 2011
News

Fame, Faith, and Social Activism: Business Lessons from Bono

1995
Book

Business Marketing Strategy: Cases, Concepts, and Applications

By: V. K. Rangan, B. P. Shapiro and R. T. Moriarty Jr.

Keywords: Marketing Strategy

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November 1984 (Revised October 1989)
Case

Dow Corning Corp.: Business Conduct and Global Values (A)

Describes the development and ongoing operation of the Business Conduct Committee of Dow Corning Corp. as an example of managing corporate values in a multinational enterprise. View Details

Keywords: Business or Company Management; Values and Beliefs; Multinational Firms and Management; Corporate Social Responsibility and Impact

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01 Aug 2017
Working Paper Summaries

Business History, the Great Divergence and the Great Convergence

Keywords: by Geoffrey Jones

March 2010
Article

Calculating, Creating, and Claiming Value in Business Markets: Status and Research Agenda

By: Gary L. Lilien, Rajdeep Grewal, Douglas Bowman, Min Ding, Abbie Griffin, V. Kumar, Das Narayandas, Renana Peres, Raji Srinivasan and Qiong Wang

A key challenge facing business marketers surrounds developing a deeper understanding of customer needs. We conceptualize that challenge as having three dimensions: calculating, creating, and claiming value. We discuss key problems, new developments and research... View Details

Keywords: Value Creation; Problems and Challenges; Research; Customer Relationship Management

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12 Nov 2013
News

Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment

December 2014 (Revised October 2017)
Case

Social Business at Novartis: Arogya Parivar

By: Michael E. Porter, Mark R. Kramer and David Lane

Late in 2013, Novartis CEO Joseph Jimenez was considering whether or how to deepen the company's investment in Arogya Parivar, its profitable program that sold Novartis medicines in rural India while expanding access to medicine and health information to millions of... View Details

Keywords: Shared Value; India; Kenya; Vietnam; Novartis; Arogya Parivar; Social Business; Multinational Firms and Management; Competitive Advantage; Corporate Social Responsibility and Impact; Pharmaceutical Industry; Viet Nam; Kenya; India

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13 Apr 2021
News

5 must-read Harvard Business Review articles

June 2012
Article

A Reexamination of Tunneling and Business Groups: New Data and New Methods

By: Jordan I. Siegel and Prithwiraj Choudhury

One of the most rigorous methodologies in the corporate governance literature uses firms' reactions to industry shocks to characterize the quality of governance. This methodology can produce the wrong answer unless one considers the ways firms compete. Because... View Details

Keywords: Governance; System Shocks; India

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January 2007
Article

Acquisitions and Firm Growth: Creating Unilever's Ice Cream and Tea Business

By: G. Jones and Peter Miskell

This article provides a longitudinal case study of the use of acquisitions by the Anglo-Dutch multinational Unilever to build the world's largest ice cream and tea businesses. The study supports recent resource-based theory which argues that complementary rather than... View Details

Keywords: Mergers and Acquisitions; Integration; Value; Knowledge Use and Leverage; Business and Shareholder Relations; Interests; Business Ventures; Employees; Food and Beverage Industry

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