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  • May 2013
  • Case

Launching Krispy Natural: Cracking the Product Management Code

By: Frank V. Cespedes and Heather Beckham
Pemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete... View Details
Keywords: Analytics and Data Science; Competition; Organizational Culture; Management Teams; Brands and Branding; Expansion; Marketing Strategy; Product Launch; Acquisition; Food and Beverage Industry; Ohio; United States
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  • Person Page

Course Development

By: Debora L. Spar

Managing International Trade and Investment

Despite the ease with which it is often conducted, doing business across borders is not the same as doing it at home. Rather, it entails a whole new set of managerial challenges: re-assessing competitive... View Details

  • 20 Oct 2011
  • Research & Ideas

Getting the Marketing Mix Right

to the effectiveness of their marketing instruments” Thomas J. Steenburgh, an associate professor in the Marketing Unit at Harvard Business School, has developed a new analytical tool that more accurately... View Details
Keywords: by Dina Gerdeman
  • Web

Privacy Policy & Legal Info | HBS Online

Privacy Notice SMS Terms Terms of Use FERPA Community Values & Honor Code Trademark Notice Cookies Harvard Business School Online Privacy Notice If you have questions about this notice, our handling of your personal data, or you would... View Details
  • 01 Mar 2023
  • News

Step Change

Enterprise Fund was doing on the ground and to see what else I could do in Egypt—and that was too difficult to judge from the United States.” In September 2018, she returned to Cairo. At Consoleya, a Cairo coworking space: “I’m cautious when investing because we need... View Details
Keywords: Julia Hanna; photographed by Abdelrahman Gabr – Koree; entrepreneurship; women; venture capital; Egypt; developing economies; Finance
  • 06 Oct 2015
  • First Look

October 6, 2015

psychology, marketing, management, sociology, and anthropology. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49031 October 2015 Business and Politics The Multinational Firm and Geopolitics: Europe, Russian Energy, and... View Details
Keywords: Sean Silverthorne
  • 01 Oct 1997
  • News

High Fives

learned at HBS: “I developed a sense of confidence in myself and in my ability to go out and compete in the business world.” Inspirations & role models: “As a woman, there were no role models!” Best business... View Details
  • 11 Sep 2018
  • First Look

New Research and Ideas, September 11, 2018

theory the classical logic of benefit‐based taxation in which an individual's benefit from the activities of the state is tied to his or her income‐earning ability. First‐best optimal policy is characterized analytically as depending on a... View Details
Keywords: Dina Gerdeman
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

Geradin Abstract—Many of the largest and most successful businesses today rely on providing services at no charge to at least a portion of their users. For consumers, it is easy to celebrate free service. At least in the short term, free... View Details
Keywords: Dina Gerdeman
  • 10 Oct 2007
  • First Look

First Look: First Look: October 10

We investigate these research questions in the context of the U.S. Environmental Protection Agency's Audit Policy. Download the paper: http://www.hbs.edu/research/pdf/08-021.pdf   Cases & Course MaterialsGianna Angelopoulos-Daskalaki and the 2004 Athens Olympic... View Details
Keywords: Martha Lagace
  • 25 Aug 2008
  • Research & Ideas

HBS Cases: Walking Away from a $3 Billion Deal

maintain a company's culture."—Nabil N. El-Hage "The case highlights some interesting tensions and conflicts in the private equity business between generating wealth for the firm's investment professionals via the fee stream,... View Details
Keywords: by Julia Hanna; Financial Services
  • 22 Nov 2016
  • First Look

November 22, 2016

economies, many business enterprises defy traditional industry boundaries. In this study, we evaluate six "big data" approaches to peer firm identifications and show that some, but not all, "wisdom-of-crowd" techniques perform... View Details
Keywords: Sean Silverthorne
  • 2023
  • Working Paper

Nailing Prediction: Experimental Evidence on the Value of Tools in Predictive Model Development

By: Daniel Yue, Paul Hamilton and Iavor Bojinov
Predictive model development is understudied despite its centrality in modern artificial intelligence and machine learning business applications. Although prior discussions highlight advances in methods (along the dimensions of data, computing power, and algorithms)... View Details
Keywords: Analytics and Data Science
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  • 18 Jan 2018
  • News

The Lessons of All-Day Breakfast

at the financial results. So the sales, the guest counts, and the gross margin cash flow implications. And in all cases, this was really a very positive impact. The business case was relatively straightforward. Morrell: So you get this... View Details
Keywords: Food Services and Drinking Places; Hospitality
  • April 2008
  • Article

The Survey of Industrial R&D—Patent Database Link Project

By: William R. Kerr and Shihe Fu
This paper details the construction of a firm-year panel dataset combining the NBER Patent Dataset with the Survey of Industrial R&D conducted by the Census Bureau and National Science Foundation. The dataset constitutes a platform that offers an unprecedented view of... View Details
Keywords: Analytics and Data Science; Patents; Surveys; Research and Development; Innovation and Invention; Performance Productivity; Projects; Management Practices and Processes; Management Analysis, Tools, and Techniques
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  • 25 Feb 2014
  • First Look

First Look: February 25

that corporate and capital market short-termism are related. Moreover, consistent with analytical models that emphasize the costly nature of short-termism, we find that short-term oriented firms exhibit lower future accounting and stock... View Details
Keywords: Sean Silverthorne
  • Web

Entrepreneurial Management Awards & Honors - Faculty & Research

Second Place in the 2024 Strategic Management Society Best Conference Paper Prize Competition for “The Uneven Impact of Generative AI on Entrepreneurial Performance” with Nicholas Otis, Rowan Clarke, Solène Delecourt, and David Holtz. Rembrand M. Koning : Winner of the... View Details
  • 26 Apr 2011
  • First Look

First Look: April 26

business manager. Publisher's Link: http://www.pearsonhighered.com/educator/product/Management-Accounting-Information-for-DecisionMaking-and-Strategy-Execution/9780137024971.page Who Benefits from Religion? Authors:Daniel Mochon, Michael... View Details
Keywords: Sean Silverthorne
  • 20 Oct 2003
  • Research & Ideas

Gaps in the Historical Record: Development of the Electronics Industry

In a recently published book on current international research in business history, edited by Harvard Business School professor Geoffrey Jones, HBS professor emeritus Alfred D. Chandler Jr. contributed an... View Details
Keywords: by Alfred D. Chandler Jr.; Consumer Products
  • August 2013 (Revised August 2014)
  • Case

Catalina In the Digital Age

By: Robert J. Dolan and Uma R. Karmarkar
Catalina in the Digital Age considers how a company with a dominant market position should evolve its established product lines given the rise of novel digital technologies. Since its founding in 1983, Catalina had enjoyed a distinct position in the world of consumer... View Details
Keywords: Big Data; Digital Technologies; Marketing; Customer Relationship Management; Consumer Behavior; Analytics and Data Science
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