Publications

Read Now

October 2019
Supplement

Airbus vs. Boeing (K): New Partnerships (2018)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes Airbus’ partnership with the Montreal-based aircraft manufacturer Bombardier beginning in 2017. The two companies partnered on the C Series of aircraft (later named the A220 Family), which consisted of small aircraft with 100–150 seats. The case... View Details

Keywords: Product Development; Air Transportation; Projects; Competition; Partners and Partnerships; Joint Ventures; Manufacturing Industry; Air Transportation Industry; United States; Europe; Canada; Brazil

15 Nov 2016
First Look

November 15, 2016

levels and frequency of default typical of emerging markets even if the household impatience parameter is calibrated to local interest rates. A quantitative exercise calibrated to Brazil finds welfare gains of the optimal fiscal policy to... View Details

Keywords: Sean Silverthorne

29 Aug 2018
News

The Value of Valleys

American woman and she said, "I wanted this job to be yours so badly, and you're obviously smart. You're well spoken, but you lacked executive presence." And I sulked about it for a while. I internalized it. And when Sodexo called again, they invited me to come to Sao... View Details

01 Feb 2001
News

Drilling Down

past. Now the big strikes lie elsewhere. The wildcatters of today travel the globe from Angola to Kazakhstan to the deep waters off the coast of Brazil in search of "elephant fields" with flow rates measuring in the thousands of barrels... View Details

Keywords: Hanna, Julia; Matthew R. Simmons; Oil and Gas Extraction; Mining; Natural Gas Distribution; Utilities

10 Apr 2018
First Look

First Look at New Research, April 10, 2018

exporting to 32 countries and had manufacturing plants in Brazil and Uruguay. As it continued its international expansion, should it follow the same vertical integration strategy in other countries, or should it develop its retail... View Details

Keywords: Sean Silverthorne

30 Jul 2013
First Look

First Look: July 30

313-095 Grupo ABC and Nizan Guanaes's Path from Brazil to the World Internationally recognized Brazilian Nizan Guanaes, co-founder of Grupo ABC, a rapidly growing global advertising firm ranked 18th in 2011, had aspirations to be in the... View Details

Keywords: Anna Secino

24 Sep 2020
News

The Race for a Vaccine

to enroll 30,000 people in the United States, and two large pharmaceutical companies: AstraZeneca and the University of Oxford had a vaccine based on a chimpanzee adenovirus in Phase 3 trials in Brazil and South Africa, while US-based... View Details

Keywords: April White; COVID-19; Scientific Research and Development Services

2017
Book

The Language of Global Success: How a Common Tongue Transforms Multinational Organizations

By: Tsedal Neeley

For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley provides an... View Details

Keywords: Communication; Residency; Corporate Strategy; Globalized Firms and Management; Cross-Cultural and Cross-Border Issues; Brazil; France; Germany; Indonesia; Japan; Taiwan; Thailand; United States

Find at Harvard

May 2001 (Revised January 2010)
Case

Submarino.com (A)

By: Lynda M. Applegate, Meredith Collura and Luiz Felipe Monteiro

Enables a thorough analysis of Submarino.com, a B2C e-commerce company with a presence in Brazil, Argentina, Mexico, Spain, and Portugal. Examines the company's global operations as well as its organizational design and operating and management capabilities. Considers... View Details

Keywords: Business Model; Globalized Firms and Management; Operations; Organizational Design; Strategy; Internet; Retail Industry; Portugal; Spain; Mexico; Argentina; Brazil

14 Jun 2016
First Look

June 14, 2016

parameter is calibrated to local interest rates. A quantitative exercise calibrated to Brazil finds welfare gains of the optimal fiscal policy to be economically substantial, and the optimal rule to not entail a countercyclical fiscal... View Details

Keywords: Sean Silverthorne

08 Mar 2016
Research & Ideas

Solving an Economic Mystery Surrounding Argentina and Chile

detail, Argentina has demonstrated over the last 50 years a unique ability to disappoint optimistic expectations. A particular concern now is the educational system, once upon a time one of Latin America’s best, but which some indexes now suggest has fallen behind even... View Details

Keywords: by Sean Silverthorne

16 Mar 2010
First Look

First Look: March 16

better respond to market forces. Download the paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1413775 The Great Leap Forward: The Political Economy of Education in Brazil, 1889-1930 Authors:André Martínez-Fritscher, Aldo Musacchio, and Martina Viarengo... View Details

Keywords: Martha Lagace

December 2013 (Revised October 2014)
Case

The Munich Oktoberfest: From Local Tradition to Global Capitalism

By: Juan Alcacer, Christian Bettinger and Andreas Philippi

Oktoberfest, an annual festival held in Munich (Germany) for more than 200 years, has grown in recent decades into a hugely popular event that attracts 7 million visitors annually, a large proportion of which are foreign. In fact, Oktoberfest's global appeal is so... View Details

Keywords: Value Creation; Product Positioning; Marketing Channels; Global Strategy; Food and Beverage Industry; Ohio; Munich; Brazil; Bangalore; Beijing

February 2012
Article

A 'Core Periphery' Framework to Navigate Emerging Market Governments—Qualitative Evidence from a Biotechnology Multinational

By: Prithwiraj Choudhury, James Geraghty and Tarun Khanna

We build on the emerging literature of influence-based models to study how multinational firms can navigate host governments. Our "core-periphery" framework posits that the actions that an MNC takes with actors in what we call the "periphery"—comprised of state,... View Details

Keywords: Emerging Markets; Multinational Firms and Management; Business and Government Relations; Power and Influence; Framework; Biotechnology Industry; Massachusetts; Brazil; China; Costa Rica; France; India

Find at Harvard

Read Now

March 2024
Case

Nomad: A License to Bank

By: Paul A. Gompers and Pedro Levindo

In late 2023, Lucas Vargas, CEO and co-founder of Nomad, a fintech that offered financial services in the United States for Brazilian residents, had to decide what to do to ensure the company’s continued expansion. Nomad launched its first product, a U.S. digital bank... View Details

July 2004 (Revised July 2020)
Case

Hines Goes to Rio

By: Arthur I Segel and Ricardo Reisen De Pinho

The Torre Almirante office tower, Hines' newest project in Rio de Janeiro, was a 36-story, Class AA office tower with an adjoining 420-stall parking structure and a preserved 14-story historic facade. It was completely different from anything that had previously been... View Details

Keywords: Property; Design; Construction; Buildings and Facilities; Risk Management; Problems and Challenges; Real Estate Industry; Brazil; New York (city, NY)

April 1989
Teaching Note

Roles and Relationships of Business and Government, Teaching Note

By: George C. Lodge

Teaching Note for (9-388-159). View Details

Keywords: Japan; Europe; United States; Mexico; Brazil

2013
Working Paper

NBC and the 2012 London Olympics: Unexpected Success

By: Stephen A. Greyser and Vadim Kogan

"The 2010 Vancouver Winter Games lost $223 million, astonishing for a 17-day event. Next year's London Summer Games, which cost a record Olympic rights fee of $1.18 billion, are expected to lose at least as much..." wrote Richard Sandomir in The New York Times. "NBC... View Details

Keywords: Success; Profit; Sports; Failure; Television Entertainment; Media and Broadcasting Industry; Sports Industry; Entertainment and Recreation Industry; Vancouver; Beijing; London; Brazil; Russia