Brand Building - Publications - Faculty & Research

Profile

Wombi Rose

these, it was just, what can we make?" Turning inspiration into a fully realized plan Wombi and John returned home with a number of pop-up cards; their instant popularity convinced them to go into business—with their own products. "You can't View Details

Keywords: Consulting; Manufacturing/Energy; Retail/Hospitality

22 Jan 2016
Blog Post

Case Protagonists at HBS

to shareholders or build a business (or any other business-related situation). Those leaders are called case protagonists, and they could be CEOs, Presidents, board members, analysts, you name it. How often do case protagonists visit... View Details

11 Mar 2021
News

Leading with Heart

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Niren Chaudhary (AMP 191, 2016) has spent most of his career in restaurants, working in leadership positions at Yum! Brands and Krispy Kreme Doughnuts before becoming the CEO... View Details

11 Feb 2020
Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

companies to build generic solutions for customers across industries. But for challengers, the more they can focus on solving core business problems, the more successful they will be. They can understand customer needs deeply and... View Details

Keywords: by Rocio Wu

21 Nov 2015
HBS Case

HBS Cases: Stella McCartney Combines High Fashion with Environmental Values

what is it? A: There are three main messages that I wanted to convey in the class. The first one was is that it is possible to be profitable, commercially successful, and build a prestigious and desirable View Details

Keywords: by Brian Kenny; Fashion

01 Dec 2022
News

Full Court Press

private equity firm, offered both funding and expertise on scaling businesses in Africa. For NBA Africa, scaling requires building local, on-the-ground relationships, region by region. For NBA Africa, scaling requires View Details

Keywords: Dan Morrell

27 Nov 2000
Research & Ideas

The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution

convert existing factories, but that this "quick fix" would prove insufficient in the long term and that Firestone would need to build a dedicated radial factory. The Committee, according to the minutes, "instructed Mr.... View Details

Keywords: by Donald N. Sull; Manufacturing; Transportation

01 Oct 1998
News

Dinh Thi Hoa: Up from the Ashes of War

her first year out of HBS working as the Oil of Olay brand manager for Procter & Gamble (P & G) in Bangkok, Hoa returned to Hanoi to found Galaxy. With clients such as P&G, Motorola, and Boeing, she has established a foothold in one of... View Details

Keywords: Dun Gifford, Jr. (MBA 1992)

29 Aug 2023
News

Helping Consumers Decarbonize their Purchases

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details

30 Aug 2011
First Look

First Look: August 30

competition with perennial rival P&G increasing its focus on the oral care and emerging markets where Colgate had traditionally been untouchable. To defend its lead Colgate attempted to cover all fronts, leveraging brand equity,... View Details

Keywords: Sean Silverthorne

16 Jan 2006
Research & Ideas

Adam Smith, Behavioral Economist?

opposite is true. For example, we trust managers to carry out the interests of shareholders: We can build contracts to align manager incentives with those of shareholders, but we are never able to completely contract on all the things we... View Details

Keywords: by Ann Cullen

15 Oct 2007
Research & Ideas

Businesses Beware: The World Is Not Flat

treats market share as the result of building better cars more cheaply than its competitors, and not as an objective in and of itself. Its globalization has actually been driven by a complex array of coordination mechanisms across... View Details

Keywords: by Martha Lagace

26 Feb 2013
First Look

First Look: Feb. 26

513-027 In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk... View Details

Keywords: Sean Silverthorne

01 Aug 1998
News

High Honors

Associated Press, he spent 43 years building Norfolk, VirginiaÐbased Landmark Communications, Inc. (and its earlier incarnations), from an $8 million family business to a multimedia enterprise with close to five thousand employees.... View Details

24 May 2017
News

Ilene H. Lang, MBA 1973

was the best in the country: Radcliffe. “I was a feminist early on,” says Lang, whose life’s work includes building a picture-framing store and a photo business, blazing a trail as a high-tech leader, raising three children, and... View Details

Keywords: Susan Young

Web

Industry Information - Alumni

and news on emerging designers, disruptive technologies and global brands in the fashion and luxury goods industries. United States Census Bureau: Retail Trade Provides the industry monthly sales and inventory data, annual survey data... View Details

10 Sep 2020
Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

Danaher, a conglomerate with brands in diagnostics, life sciences, and environmental and applied solutions. "Stars practice, and they keep practicing long after they become stars." Toyota employs a system known as the Toyota Production... View Details

Keywords: by Boris Groysberg and Katherine Connolly Baden

18 Oct 2017
Research & Ideas

How Economic Clusters Drive Globalization

movement built a reputation for Costa Rica as a natural paradise and conservation hub,” Giacomin observes. “At the same time, local actors took advantage of this brand identity to build mainstream tourist... View Details

Keywords: by Julia Hanna; Agriculture & Agribusiness

01 Jun 2024
News

Alumni and Faculty Books

Edited by Margie Kelley Alumni Books Debunking Teenagers: 200 Research-Based Parenting Strategies to Help Your Adolescent Successfully Navigate the “Tempteen” Years By Daphne Adler (MBA 2004) Independently Published Why are teenagers constantly tempted to behave... View Details

Web

Online Business in Society Courses | HBS Online

impact and building their network of influence. Global Business Power and Influence for Positive Impact Sustainable Business Strategy What You Earn Certificate Boost your resume by completing an HBS Online course. Certificate of... View Details

Publications