Billion Prices Project - Publications - Faculty & Research

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

that marketers began to think of the Web as an advertising medium, U.S. Internet advertisers spent $940 million; a year later, that number had almost doubled, and some put it as high as $4 billion in 1999. Forecasts on what lies ahead are... View Details

Keywords: by Susan Young

28 Nov 2005
Research & Ideas

Unilever: Transformation and Tradition

projects were pursued with little dialogue with the marketing function. Although Unilever had a strongly networked senior management, the tradition of decentralized authority created in some respects one of the world's least cohesive... View Details

Keywords: by Geoffrey Jones; Consumer Products

07 May 2012
Research & Ideas

The Art of Haggling

posturing, they settle on a price each can live with, although both know that the deal is likely better for one side than the other. “At some point, it still comes down to determining who gets which slice of the pie.” Now imagine the same... View Details

Keywords: by Katie Johnston

07 May 2014
What Do You Think?

How Should Wealth Be Redistributed?

diagnoses. Others advocated tax and non-tax solutions. The case against hasty change was made by Dave: "Market based capitalism is the greatest driving force of prosperity in the world today, but if we forget this and marginalize it through income redistribution,... View Details

Keywords: by James Heskett

25 Apr 2024
News

Origin Stories

of numerous organizations including One Mind, a nonprofit focused on catalyzing change in how mental health is treated and perceived, and 10 Million Names, a collaborative project dedicated to recovering the names of the estimated 10... View Details

01 Mar 2024
News

Alumni and Faculty Books and Podcasts

retribution. Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future By Vijay Govindarajan (MBA 1976, DBA 1978) and Venkat Venkatraman Harvard Business School Press Tech giants like Facebook, Amazon, and Google can collect real-time data from View Details

Keywords: Publishing Industries (except Internet); Information

08 May 2023
Research & Ideas

How Trump’s Anti-Immigrant Rhetoric Crushed Crowdfunding for Minority Entrepreneurs

Index from 2009 to 2021 to efforts by minority entrepreneurs to raise money on Kickstarter, which has raised $7.3 billion for popular projects such as opening restaurants and publishing comic books. “You can... View Details

Keywords: by Scott Van Voorhis

04 Apr 2018
Research & Ideas

Smart Cities are Complicated and Costly: Here's How to Build Them

Chombosan Much promotion of smart cities assumes that municipalities will take a proactive, top-down, technology-first approach to urban progress. Thus far, these initiatives look for some forward-thinking city official (or immensely deep-pocketed private investor) to... View Details

Keywords: by John Macomber; Construction; Green Technology

Web

Dean Nitin Nohria | About

and teaching intended to transform practice, enable leaders to drive change, and eradicate gender, race, and other forms of inequality in business and society. April 2014 Capital Campaign The School publicly launched a campaign to raise $1 View Details

17 Jan 2019
Blog Post

MBA Curriculum Spotlight: Short Intensive Programs (SIPs)

founders whose startup concept is selected as a team project will accelerate their concept’s development. Students committed to joining a startup upon graduation will gain practice with a range of relevant skills. Students debating... View Details

22 May 2017
Lessons from the Classroom

A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders

healthy thirst for competition. Dubbed “Aesthetic Idol,” the project asks students to split into small groups and choose a true-life business challenge, and to come up with a solution that combines creative vision with a compelling... View Details

Keywords: by Carmen Nobel; Beauty & Cosmetics; Apparel & Accessories; Auto; Tourism

01 Oct 1999
News

Banking on Success

just hope that things develop as well as everybody's projecting them to. Otherwise, the valuation adjustment could be quite harsh. Is there anything that you've missed out on because of the demands of your career? When you're fully... View Details

Keywords: Deborah E. Blagg

25 Jun 2013
First Look

First Look: June 25

establishing some stylized facts about the fine-grained structure of large, real-world technical systems. Download working paper: http://ssrn.com/abstract=2277795 Pricing and Efficiency in the Market for IP Addresses By: Edelman,... View Details

Keywords: Anna Secino

25 Sep 2019
Research & Ideas

The Economic Cost of Physician Burnout

of lost hours—as well as the search, hiring, and training costs of filling vacant positions—to arrive at a total price tag for burnout from turnover. A not insignificant number Their final estimate, $4.6 View Details

Keywords: by Michael Blanding; Health

Web

Historical Data & Sources - Business History

recorded as Soviet Union Download Data Set in Excel Median US Home Prices Unadjusted United States Census Bureau, Decennial Census, various years Download Data Set in Excel Merchant Shipping Tonnage G. Harlaftis, A History of Greek-Owned... View Details

07 Jun 2021
Book

9 Tips from an Expert Fundraiser: Help Donors 'Invest in Their Passion'

and projects as you refine your pitch and develop more confidence. 7. For major solicitations, you should prepare a detailed call report shortly after the visit. Prospective donors have quirks and preferences that are really important for... View Details

Keywords: by Danielle Kost

23 Aug 2006
Op-Ed

The Real Wal-Mart Effect

Wal-Mart's domestic sales volume, U.S. consumers save on the order of $18 billion per year. And because Wal-Mart forces its competitors to charge lower prices as well, this figure is a fraction of the... View Details

Keywords: by Pankaj Ghemawat & Ken A. Mark; Retail

07 Feb 2012
First Look

First Look: February 7

Douglas S. Fearing Publication:Transportation Science (forthcoming) Abstract When air traffic demand is projected to exceed capacity, the FAA implements Traffic Flow Management programs. Independently, these programs maintain a... View Details

Keywords: Sean Silverthorne

Web

Robin Greenwood | About

Economics Research. Robin's research is in behavioral and institutional finance, with a particular focus on "macro-level" market inefficiencies such as stock price bubbles and predictable financial crises. He has also coauthored research... View Details

01 Aug 1998
News

High Honors

a series of significant acquisitions, purchasing a small cable television station. During the next few decades, Landmark's TeleCable division bought dozens of cable stations around the country before selling them to Tele-Communications Inc. (TCI) in 1994 for more than... View Details

Publications