Beverages - Publications - Faculty & Research

Focuses on the competitive interaction between Coca-Cola and Pepsi-Cola specifically and the effect their dominance has on the other industry participants. Coke and Pepsi's competitive strategies are examined in an in-depth analysis; each firm's behavior is used to... View Details

Keywords: Competitive Strategy; Duopoly and Oligopoly; Food and Beverage Industry; United States

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February 1985 (Revised September 2001)
Teaching Note

ICEDELIGHTS Teaching Note

By: Howard H. Stevenson and Michael J. Roberts

Teaching Note for (9-898-196). View Details

Keywords: Food and Beverage Industry

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November 7, 2023
Article

How Courage Can Help Leaders Stay the Course

By: Ranjay Gulati

Keywords: Leadership; Corporate Social Responsibility and Impact; Environmental Sustainability; Profit; Food and Beverage Industry

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23 Jan 2007
First Look

First Look: January 23, 2007

company, the European beverage division of Cadbury Schweppes. As they wait to meet with the CEO, they revisit their assumptions on the deal and review the insights that informed their valuation. Purchase this case:... View Details

Keywords: Martha Lagace

09 Jan 2014
News

Tapping into Opportunity

beverage companies, and they know they have major water issues." This has created a rapidly increasing demand for technologies and services to discover, manage, filter, and disinfect and/or desalinate water, and to improve infrastructure... View Details

Keywords: Constantine von Hoffman; Business and Environment Initiative; Management, Scientific, and Technical Consulting Services; Professional Services

02 Apr 2015
Research & Ideas

Digital Initiative Summit: The Business of Crowdsourcing

quality responses from the community. A beverage company client for Tongal initially asked for an ad that would convince people that its product was healthier than competitors. But if the question were posed in that way, many of the... View Details

Keywords: by Dina Gerdeman

15 Dec 2008
Research & Ideas

The Surprisingly Successful Marriages of Multinationals and Social Brands

What happens when giant multinational corporations acquire relatively small companies that enjoy iconic status as socially progressive brands? According to recent research out of Harvard Business School, such marriages can be good for business and good for society.... View Details

Keywords: by Sarah Jane Gilbert; Food & Beverage; Food & Beverage

11 Aug 2014
HBS Case

The Business of Behavioral Economics

You've done everything—endured diets, purged your freezer of Ben & Jerry's, and educated yourself on fat, sugar, and calories. Yet, you can't manage to lose weight. What's wrong with you? According to standard economic theory, which gives humans (perhaps too much)... View Details

Keywords: by Michael Blanding; Food & Beverage; Food & Beverage

Teaching Interest

Yum! Brands Case Study

Case Study Sessions, Summer 2016 and Summer 2017
Program for Research in Markets & Organizations View Details

Keywords: Strategy; Global Strategy; Food and Beverage Industry; China

September 1974 (Revised January 1988)
Case

Midwest Ice Cream Co.

Midwest Ice Cream (a disguised name) serves as an example to examine a planning and control system. Useful management information, which otherwise would not be apparent, is derived by preparing a basic profit variance analysis. This illustrates how the company is doing... View Details

Keywords: Small Business; Management Systems; Food and Beverage Industry

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