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- Research Summary
Overview
Engaged with field work in East Africa, South Asia, and in several large hybrid organizations in the United States, Professor Whillans places a focus on exploring questions with strong theoretical motivation in the social psychological literature and relevant... View Details
- Research Summary
Overview
By: Ayelet Israeli
Professor Israeli utilizes econometric methods and field experiments to study data driven decision making in marketing context. Her research focuses on data-driven marketing, with an emphasis on how businesses can leverage their own data, customer data, and market data... View Details
- Research Summary
Overview
John's research focuses on behavioral decision theory, which studies all the ways in which people systematically deviate from rational decision making. To date, his work has looked at the ways in which people irrationally respond to pricing, to product portfolios, and... View Details
Keywords: Marketing
- Forthcoming
- Article
People Overestimate How Harshly They Are Evaluated for Disengaging from Passion Pursuit
By: Zachariah Berry, Brian J. Lucas and Jon M. Jachimowicz
The call to pursue one’s passion is ubiquitous advice, and prior research highlights the many
upsides to doing so. To pursue one’s passion sustainably, people need to try different pursuits—
and critically, drop those that are not tenable for them. However,... View Details
- Forthcoming
- Article
Personalized Game Design for Improved User Retention and Monetization in Freemium Games
By: Eva Ascarza, Oded Netzer and Julian Runge
One of the most significant levers available to gaming companies in designing digital games is
setting the level of difficulty, which essentially regulates the user’s ability to progress within the
game. This aspect is particularly significant in free-to-play (F2P)... View Details
- Forthcoming
- Article
Reflexivity in Credit Markets
By: Robin Greenwood, Samuel G. Hanson and Lawrence J. Jin
Reflexivity is the idea that investors' biased beliefs affect market outcomes and that market outcomes in turn affect investors’ future biases. We develop a dynamic behavioral model of the credit cycle featuring this two-way feedback loop. Investors form beliefs about... View Details
- Research Summary
Risk, Trust and Escalation Behavior of Owner Managers
Professor Montgomery and Professor Deepak Malhotra (HBS), together with scientists from Harvard's Program on Evolutionary Dynamics, are studying risk-related decision making of owner managers in newly-founded and established companies. This experimental... View Details
- Research Summary
The Architecture of the Integrated Organization
By: Ranjay Gulati
In this research I explore how organizations balance pressures for efficiency with the need to be responsive at the same time. Operating in turbulent global markets it is increasingly important for firms to embrace both global efficiency and also local responsiveness.... View Details
- Research Summary
The Unexpected Effects of Workplace Connectivity
While investigating how workplace transparency and privacy shape organizational behavior and performance, I wondered about the related effects of workplace connectivity. As new digital tools and organizational forms make it far easier for employees to communicate... View Details
- Research Summary
The Unexpected Effects of Workplace Transparency
Workplace transparency provides a foundation for learning and control, and therefore for satisfaction and productivity. Yet my research shows that an obsession with transparency-enhancing tools and structures can backfire, producing the unintended consequences of... View Details
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