Awareness - Publications - Faculty & Research

18 Apr 2012
Research & Ideas

HBS Cases: Who Controls Water?

water management technologies because they were aware of its weaknesses. "The basic problem from the farmers' point of view is that the water is in the wrong place at the wrong time," said Reinhardt. It's also one of the reasons... View Details

Keywords: by Maggie Starvish; Agriculture & Agribusiness

11 Jan 2000
Research & Ideas

Calling All Managers: How to Build a Better Call Center

response unit than with attending to customers' real needs. "The more complex the IT, the less calls are able to be handled by the VRU, resulting in customers bailing out and choosing to deal directly with an agent," Frei, Evenson and Harker write. All... View Details

Keywords: by Martha Lagace; Service; Financial Services

02 Jan 2008
Research & Ideas

Most Popular Stories 2007

psychologically painful as it is, is the first step to awareness of new opportunities in career and in life, says Harvard Business School's Timothy Butler. In this Q&A and excerpt from his new book, Getting Unstuck, he explains six... View Details

Keywords: by Sean Silverthorne

07 Apr 2003
Research & Ideas

Three Steps for Crisis Prevention

important to note that the leadership failure here lies not just with the SEC but also with the accounting firms, which were well aware that their addiction to consulting fees was compromising their independence as auditors. Also culpable... View Details

Keywords: by Michael D. Watkins & Max H. Bazerman

02 Sep 2002
What Do You Think?

What Can Business Schools Do to Avoid Bad Apples?

graduates. In business, we "hire for attitude and train for skills" because it is very difficult to shape attitudes in adults. An MBA program can provide an opportunity to discuss and make us aware of the nuances of business... View Details

Keywords: by James Heskett

12 Oct 1999
Research & Ideas

Bright Ideas: The Creative Power of Groups

electronic equipment, the company had all the Generation Xers in a brainstorming group don gloves to make them more aware of the effects of reduced dexterity. After a collection of new ideas has been laid out on the table, the desire to... View Details

Keywords: by Laurie Joan Aron

06 Mar 2017
Research & Ideas

Why Comparing Apples to Apples Online Leads To More Fruitful Sales

the store,” Karmarkar says. “For a lot of shoppers, who only have a certain amount of money to spend and have the awareness that they can’t buy everything, it could distract them from their focus.” In one experiment Karmarkar conducted,... View Details

Keywords: by Dina Gerdeman; Retail; Advertising

02 Mar 2011
Research & Ideas

Managing the Open Source vs. Proprietary Decision

different choices. As a result coexistence between open source and proprietary software is the rule rather than the exception. Managers must make choices with a keen eye to their target audience and awareness that no one product is... View Details

Keywords: by Josh Lerner & Mark Schankerman; Technology

19 May 2016
Research Event

Crowdsourcing, Patent Trolls, and Other Research Insights Highlighted at Harvard Business School Symposium

for alleged patent violations, and it seems they do so regardless of whether patents were infringed on or not. NPEs are well aware that with intellectual property, the idea space is nebulous—which can lead to ambiguity that needs to be... View Details

Keywords: by Dina Gerdeman & Carmen Nobel

10 Jan 2005
Research & Ideas

The Knowledge Coach

Therefore, if we decide in our organizations to employ apprentices as knowledge coaches, we need to be aware of the pieces of the puzzle that the apprentices have experienced and those that are outside their repertoire. The stream of... View Details

Keywords: by Dorothy Leonard & Walter Swap

31 Jul 2006
Research & Ideas

When Not to Trust Your Gut

awareness. Strategy 2: Don't let time pressure affect your decisions. As we have noted, intuitive System 1 thought often takes over when negotiators are facing intense time pressure. Awareness of this tendency should lead you to make key... View Details

Keywords: by Max H. Bazerman & Deepak Malhotra

27 Sep 2004
Research & Ideas

IBM Finds Profit in Diversity

goals without providing the structures to educate senior executives in the specific challenges faced by various constituencies. In addition, these strategies often don't provide models that teach or encourage new behaviors. IBM has taken several approaches to helping... View Details

Keywords: by David A. Thomas

12 Jul 2020
Research & Ideas

Solving COVID'S Mental Health Crisis

for everyone and also highlighted the important link between research, discovery, and cure." The GPP is a statewide prevention program aimed at reducing the use of dangerous drugs among teens and young adults through awareness campaigns,... View Details

Keywords: by Howard Stevenson and Shirley Spence; Health

09 May 2018
Research & Ideas

A Simple Way for Restaurant Inspectors to Improve Food Safety

side, tens of thousands of hospital bills are likely avoided every year, thanks to inspectors inadvertently applying more scrutiny after an unexpectedly unhygienic encounter at their previous inspection. “Different scheduling regimes, new training, or better View Details

Keywords: by Carmen Nobel; Food & Beverage; Service

26 Feb 2018
Research & Ideas

The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels

high." Farronato said home-sharing platforms are likely to gain even more ground over time as consumers become increasingly aware of their benefits, so it's important for hotels to find creative ways to compete. At the same time, as... View Details

Keywords: by Dina Gerdeman; Travel

26 Jan 2009
Research & Ideas

Where is Home for the Global Firm?

about the best location or locations for managerial talent, for instance, they should be aware that reallocating talent is neither costless nor easy. Interpersonal relationships and internal communication networks rise in importance. As... View Details

Keywords: by Martha Lagace

05 Dec 2007
Sharpening Your Skills

Sharpening Your Skills: Managing Marketing

store; simultaneously, new customers are attracted to the direct channels, perhaps due to a branding effect stemming from the publicity surrounding the new store, which makes customers more aware of and more comfortable with the firm's... View Details

02 Oct 2013
What Do You Think?

Is Leadership an Increasingly Difficult Balancing Act?

of authenticity in leadership is what is needed to manage the tension. Michael Leahy commented that " we are challenged to sort out short term position and personal self serving ambition versus more genuine leadership When we are traveling in white water we have... View Details