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Show Results For
- All HBS Web
(741)
- People (1)
- News (311)
- Research (387)
- Events (3)
- Multimedia (23)
- Faculty Publications (189)
- 13 Mar 2017
- Research & Ideas
Hiding Products From Customers May Ultimately Boost Sales
an email to Kris Ferreira at kferreira@hbs.edu. Related Reading: Why Comparing Apples to Apples Online Leads To More Fruitful Sales Neuroeconomics: Eyes, Brain, Business Creating Online Ads We Want to Watch View Details
- 27 Jul 2015
- Research & Ideas
The ‘Promotion’ That Makes You Feel Bad
Companies change strategy, operational processes, and policies all the time, each shift creating a new group of winners and losers. When Steve Jobs became CEO of Apple for the second time, the culture shifted, with designers enjoying... View Details
Keywords: by Roberta Holland
- 29 Oct 2014
- Research & Ideas
Inventing Products is Less Valuable Than Inventing Ideas
not commercialize the innovations. It was Steve Jobs and his Apple team that saw the possibilities during visits in 1979 and made them the cornerstone of the Macintosh. In other words, while Xerox may have invented many wonderful things,... View Details
- 20 Jul 2009
- Research & Ideas
Markets or Communities? The Best Ways to Manage Outside Innovation
Apple's experience with the iPhone teach us in this regard? A: Apple has been masterful in recognizing that a lot of innovation in regard to potential applications for the iPhone and iTouch could and should be done by external developers.... View Details
- Profile
Dana Hoffmann
Before she applied to HBS, Dana Hoffmann seemed to be on a dream career trajectory. With a master’s degree in applied mathematics, she had worked as a financial analyst at Symantec, the Silicon Valley security software giant, and was recruited by View Details
- 06 May 2008
- First Look
First Look: May 6, 2008
http://www.hbs.edu/research/pdf/07-099.pdf Cases & Course MaterialsApple Inc., 2008 Harvard Business School Case 708-480 In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and... View Details
Keywords: Martha Lagace
- Profile
Arthur Rock
late 1950s, Rock has been carefully scrutinizing pitches of another kind—start-up bids by young technology companies— and when he goes for one of these, he rarely misses.” Among the iconic companies Rock helped launch were Fairchild Semiconductor, Intel, Scientific... View Details
- 01 Jun 2014
- News
Innovation: An Orchestra of One
earning a $15,000 runner-up prize. Shortly thereafter, the three founded Sonation and renamed the product Cadenza. Chao and her cofounders met with Apple last fall and are focused on developing an iPad and iPhone app for Cadenza, the... View Details
- 01 Dec 2011
- News
At Your Service
talking about companies that make physical products. When the MacBook Air came out, for example, Apple knew that to make it lightweight, there would be a tradeoff when it came to battery life and memory. View Details
- 01 Oct 2001
- News
Making a World of Difference
Slifka places a high value on innovation can be seen in his involvement with the Big Apple Circus. A founding member and early supporter, Slifka has seen the Big Apple become the leading single ring circus... View Details
- 23 Jan 2007
- First Look
First Look: January 23, 2007
entrepreneurs. Designed for entrepreneurial and international business courses. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807075 Bill Gates and Steve Jobs Harvard Business School Case 407-028 Bill Gates and Steve jobs, founders... View Details
Keywords: Martha Lagace
- 01 Dec 1997
- News
Arthur Rock (MBA '51)
player in the development of the Valley. Working with Thomas J. Davis, Jr., in the firm Davis & Rock, as well as on his own (as Arthur Rock & Co.), Rock has backed many of the companies that make the Valley what it is today: Teledyne, Scientific Data Systems, View Details
- 01 Apr 2001
- News
Jimmy Lai Chee-ying: Rags, Riches, and Risk
with stores across East and Southeast Asia. The company became the subject of a 1990 HBS case study. In 1989, Lai branched out into the media world, starting up Next, an irreverent Cantonese-language magazine that quickly clicked with the public. Six years later, he... View Details
- 20 May 2019
- Research & Ideas
Activist CEOs Are Rising Up—and Their Customers Are Listening
When former Starbucks CEO Howard Schultz announced earlier this year he was thinking about running for president of the United States, it wasn’t a new idea. Past CEOs seeking the White House have included Carly Fiorina, Ross Perot, Herman Cain, Steve Forbes, Mitt... View Details
Keywords: by Michael Blanding
- 19 Oct 2012
- Research & Ideas
Digital Technology’s Profound Game Change for Marketers
are becoming the rock stars of customer engagement—employing algorithms and analytics along with artistic creativity to win market share. In much the way Apple disrupted the music and phone industries with smart industrial design and... View Details
- 01 Dec 2020
- News
A New Approach to Contact Tracing
Bluetooth in Android and Apple smartphones to determine proximity between people, and thus assess their potential exposure to the coronavirus. A random ID attached to a user’s phone number generates temporary, encrypted IDs. When users’... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
mind that advertisers have been successfully controlling our brains, to some extent, since long before the existence of EEG or fMRI technology. "Imagine Angelina Jolie biting into an apple," she says. "It's the juiciest View Details
- 01 Jun 2016
- News
In My Humble Opinion: Julie Bishop (AMP 151, 1996)
people.” Deep roots: “I am the fifth generation of my family to grow up on a farm in the Adelaide Hills. We grew apples and cherries, and raised sheep.” Role model: Her mother, who died in 2005. “She was my closest friend—a very engaging,... View Details
Keywords: Julia Hanna; photography by X99/Zuma
- 01 Jun 2017
- News
In My Humble Opinion: Jen Wong (MBA 2004)
wake up, read the news, and then check my traffic and see what’s happening on the Time Inc. sites.” News sources: “I’m on Twitter, Facebook, Snapchat, Instagram, and Apple News all the time.” Print indulgence: Reading People magazine, a... View Details
Keywords: April White
- 01 May 2018
- First Look
First Look at New Research and Ideas, May 1, 2018
the market in terms of shipments—next only to Apple and Samsung. As they finished watching Cook’s presentation, Yu and Cheung thought about the Mate 10 series, Huawei’s most advanced smartphone that would be launched on October 16, 2017,... View Details
Keywords: Sean Silverthorne