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  • 27 Sep 2018
  • HBS Seminar

Cesar Hidalgo, MIT

  • 2008
  • Working Paper

Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality

By: Alvin J. Silk and Charles King III

This paper analyzes changes in concentration levels in the U.S. Advertising and Marketing Services (A&MS) industry using publicly released data that have been largely ignored in past discussions of the industrial organization of this industry, namely those available... View Details

Keywords: Advertising; Mergers and Acquisitions; Revenue; Analytics and Data Science; Surveys; Marketing; Measurement and Metrics; Rank and Position; Competition; Advertising Industry; Service Industry; United States
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  • 01 Dec 2018
  • News

Alumni and Faculty Books for December 2018

by Alex Sherman and Mike Sherman (MBA 1986) Amazon Digital Services LLC This book provides 52 real-life anecdotes that illustrate important learnings about customer analytics. It draws from the worlds of big View Details
  • October 2017 (Revised April 2018)
  • Case

Improving Worker Safety in the Era of Machine Learning (A)

By: Michael W. Toffel, Dan Levy, Jose Ramon Morales Arilla and Matthew S. Johnson
Managers make predictions all the time: How fast will my markets grow? How much inventory do I need? How intensively should I monitor my suppliers? Which potential customers will be most responsive to a particular marketing campaign? Which job candidates should I... View Details
Keywords: Machine Learning; Policy Implementation; Empirical Research; Inspection; Occupational Safety; Occupational Health; Regulation; Analysis; Forecasting and Prediction; Policy; Operations; Supply Chain Management; Safety; Manufacturing Industry; Construction Industry; United States
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  • 05 Feb 2019
  • First Look

New Research and Ideas, February 5, 2019

likely to be rewarded for their ideas in male-typed domains when gender is known. This is partly due to discrimination and partly due to differences in self-promotion. External analysis of the chat data... View Details
Keywords: Dina Gerdeman
  • December 2020 (Revised April 2021)
  • Case

IBM Watson at MD Anderson Cancer Center

By: Shane Greenstein, Mel Martin and Sarkis Agaian
After discovering that their cancer diagnostic tool, designed to leverage the cloud computing power of IBM Watson, needed greater integration into the clinical processes at the MD Anderson Cancer Center, the development team had difficult choices to make. The Oncology... View Details
Keywords: Decision Making; Innovation Strategy; Knowledge Management; Knowledge Use and Leverage; Operations; Failure; Information Technology; Applications and Software; Health Care and Treatment; Product Development; Health Industry; Information Technology Industry; Technology Industry; United States; Houston; Texas
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  • 25 May 2016
  • Research & Ideas

How Consumers and Businesses are Reshaping Public Health

be headquartered in England in order to achieve a lower corporate tax rate. The British government favored the merger as it would boost the high-priority life sciences sector, but little attention was paid to whether the integration of... View Details
Keywords: by John A. Quelch; Health

    Jacob M. Cook

    Jake Cook is a Lecturer of Business Administration in the Marketing Unit at Harvard Business School and an entrepreneur with a deep-seated passion for e-commerce, digital marketing, and AI.

    As a Cofounder and CEO of... View Details

    • 26 Nov 2012
    • Research & Ideas

    New Winners and Losers in the Internet Economy

    calls the "less glamorous layer" that supports those big brand names, such as digital advertising agencies, ad networks, ad exchanges, customer analytics firms, listening platforms, and other firms... View Details
    Keywords: by Dina Gerdeman; Publishing

      Himabindu Lakkaraju

      Himabindu "Hima" Lakkaraju is an Assistant Professor of Business Administration at Harvard Business School. She is also a faculty affiliate in the Department of Computer Science at Harvard University, the Harvard Data Science Initiative, Center for Research on... View Details

      • 03 Jun 2020
      • Research & Ideas

      Who Guarantees Your Workplace Is Safe for Return?

      categories of Health Performance Indicators can offer up objective data about the current status of a building and identify meaningful fluctuations over time. How are these HPIs gathered View Details
      Keywords: by John Macomber and Joseph Allen; Real Estate
      • 2024
      • Report

      The Eco-Digital EraTM: The Dual Transition to a Sustainable and Digital Economy

      By: Suraj Srinivasan, Andy Feinstein, Amol Khadikar, Jiani Zhang, Noémie Lauer, Hiral Shah, Sally Epstein, Jerome Buvat and Vaishnavee Ananth
      Since the proliferation of smartphones and social media in the late 2000s, digital has captured an increasingly large portion of the economy. In this Capgemini Research Institute report, The Eco-Digital EraTM: The dual transition to a sustainable and... View Details
      Keywords: Technology Adoption; Digital Transformation; Environmental Sustainability; Trends
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      • 12 Feb 2016
      • Op-Ed

      The Real Jobs Tragedy in the US: We've Lost the Skills

      who will not earn a four-year college degree. Joe Fuller is a professor of Management Practice at the Harvard Business School and on the faculty team of the School’s U.S. Competitiveness Project. Matt Sigelman is CEO of Burning Glass... View Details
      Keywords: by Joe Fuller and Matt Sigelman; Manufacturing; Electronics
      • 01 Jun 2016
      • News

      Making It Possible to Explore and Grow

      doctorate, I started out as a biologist with an interest in biofuels,” he says. “Then I began working half-time on the science and half-time on business development. I discovered that building the narrative... View Details
      • Teaching Interest

      Overview

      I am passionate about teaching across a number of topics, most recently Data Science and Probability. Details on my graduate teaching experience can be found on my personal webpage. View Details
      • 2016
      • Book

      Managing in the Gray: Five Timeless Questions for Resolving Your Toughest Problems at Work

      By: Joseph L. Badaracco
      Part of a manager's job is making tough calls, and the hardest challenge can be resolving "gray area” problems—situations in which analysis of the numbers, facts, and data fails to provide a clear answer. Gray areas test not only managers’ skills but also their... View Details
      Keywords: Business or Company Management; Decision Choices and Conditions
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      • 17 Jun 2014
      • First Look

      First Look: June 17

      paper discusses five trends in technology-enabled transportation innovation: connected vehicles; connected roads; big data analytics in air transportation; Intelligent Transportation Systems; View Details
      Keywords: Sean Silverthorne
      • 2021
      • Working Paper

      The Project on Impact Investments' Impact Investment Database

      By: M. Diane Burton, Shawn Cole, Abhishek Dev, Christina Jarymowycz, Leslie Jeng, Josh Lerner, Fanele Mashwama, Yue (Cynthia) Xu and T. Robert Zochowski
      Impact investing has grown significantly over the past 15 years. From a niche investing segment with only $25 billion AUM in 2013 (WEF 2013), it experienced double-digit growth and developed into a market with an estimated $502 billion AUM (Mudaliapar and Dithrich... View Details
      Keywords: Impact Investing; Investment; Analytics and Data Science; Analysis
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      • 27 Apr 2021
      • Research & Ideas

      New Research: Surviving Bankruptcy, Useful Economics, and Retirement

      Crisis or Opportunity? Psychological Science Ayse Yemiscigil, A.V. Whillans, and N. Powdthavee “Does retirement lead to an existential crisis or present an opportunity to experience a renewed sense of... View Details
      • November 2016
      • Case

      QuintilesIMS: Biosimilar Marketing in England

      By: John A. Quelch and Emily C. Boudreau
      QuintilesIMS was a leading healthcare consulting firm best known for its data and information offerings as well as its market research and management consulting services for life science companies. By 2015, the company was expanding beyond the biopharmaceutical... View Details
      Keywords: Health; Pharmaceutical Industry; Biotech; Marketing; Health Care and Treatment; Biotechnology Industry; England
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