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  • Faculty Publications  (749)

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  • All HBS Web  (937)
    • News  (82)
    • Research  (786)
    • Multimedia  (3)
  • Faculty Publications  (749)
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  • December 2007 (Revised February 2017)
  • Case

Vegpro Group: Growing in Harmony

By: David E. Bell, Brian Milder and Mary Shelman
Vegpro, a horticulture company, is Kenya's largest exporter of fresh vegetables and flowers to top supermarkets in the U.K. and Europe. In 2007, Vegpro's business is threatened by growing consumer concern about the environmental impact of food production and transport,... View Details
Keywords: Customer Satisfaction; Developing Countries and Economies; Ethics; Food; Growth and Development Strategy; Operations; Environmental Sustainability; Agriculture and Agribusiness Industry; Kenya; Europe; United Kingdom
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Bell, David E., Brian Milder, and Mary Shelman. "Vegpro Group: Growing in Harmony." Harvard Business School Case 508-001, December 2007. (Revised February 2017.)
  • December 2000
  • Case

CyberCrop: Creating a Grain e-Exchange

By: Ray A. Goldberg and Carin-Isabel Knoop
Keywords: Agriculture and Agribusiness Industry
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Goldberg, Ray A., and Carin-Isabel Knoop. "CyberCrop: Creating a Grain e-Exchange." Harvard Business School Case 901-008, December 2000.
  • 1985
  • Other Unpublished Work

La Venezuela Agrícola: Mitos Y Realidades

By: James E. Austin, George Th. Kastner and Maria Teresa Tello
Keywords: Agriculture and Agribusiness Industry; Venezuela
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Austin, James E., George Th. Kastner, and Maria Teresa Tello. "La Venezuela Agrícola: Mitos Y Realidades." Papeles de trabajo IESA, Instituto de Estudios Superiores de Administración (IESA), Caracas, January 1985.
  • April 1973 (Revised April 1983)
  • Case

Mirassou Vineyards (A)

Examines the decision by Mirassou to test a mechanical grape harvester that requires a major change in growing methods and operations. The machine is unproven and the investor has asked this vineyard to test it for him and commit to use it. View Details
Keywords: Technology; Organizational Change and Adaptation; Production; Agriculture and Agribusiness Industry
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Wyckoff, Daryl D. "Mirassou Vineyards (A)." Harvard Business School Case 673-105, April 1973. (Revised April 1983.)
  • November 1997
  • Case

Case Corporation

By: Ray A. Goldberg and Tom Clay
A successful turnaround global farm machinery company is attempting to redefine its role in the global food system and develop a strategic plan for the company. View Details
Keywords: Change; Machinery and Machining; Global Strategy; Growth and Development; Strategic Planning; Agriculture and Agribusiness Industry
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Goldberg, Ray A., and Tom Clay. "Case Corporation." Harvard Business School Case 598-046, November 1997.
  • September 1990 (Revised December 1990)
  • Case

Privatizing the Mexican Sugar Industry/Grupo Beta San Miguel

By: Ray A. Goldberg
Keywords: Privatization; Business and Government Relations; Agriculture and Agribusiness Industry; Mexico
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Goldberg, Ray A. "Privatizing the Mexican Sugar Industry/Grupo Beta San Miguel." Harvard Business School Case 591-031, September 1990. (Revised December 1990.)
  • October 1989 (Revised December 1989)
  • Case

Deregulation of the Australian Wheat Board: A Commodity System in Flux

By: Ray A. Goldberg
Keywords: Governing Rules, Regulations, and Reforms; Business and Government Relations; Goods and Commodities; Markets; Agriculture and Agribusiness Industry; Australia
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Goldberg, Ray A. "Deregulation of the Australian Wheat Board: A Commodity System in Flux." Harvard Business School Case 590-034, October 1989. (Revised December 1989.)
  • July 1989
  • Supplement

Merger Negotiations Between Farmland, Cenex, and Land O'Lakes (C)

By: Ray A. Goldberg
Keywords: Mergers and Acquisitions; Agriculture and Agribusiness Industry
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Goldberg, Ray A. "Merger Negotiations Between Farmland, Cenex, and Land O'Lakes (C)." Harvard Business School Supplement 590-005, July 1989.
  • April 1989
  • Case

New England Brown Egg Council Takes on Salmonella

By: Stephen A. Greyser and Norman Klein
Keywords: Advertising Campaigns; Perception; Agriculture and Agribusiness Industry; New England
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Greyser, Stephen A., and Norman Klein. "New England Brown Egg Council Takes on Salmonella." Harvard Business School Case 589-114, April 1989.
  • October 1988 (Revised November 1988)
  • Case

Pioneer Hi-Bred: New Directions

By: Ray A. Goldberg
Keywords: Agriculture and Agribusiness Industry
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Goldberg, Ray A. "Pioneer Hi-Bred: New Directions." Harvard Business School Case 589-056, October 1988. (Revised November 1988.)
  • November 1985 (Revised June 1986)
  • Case

Pioneer Hi-Bred: The Smart Hybrid

By: Ray A. Goldberg and Janis Lee Gogan
Keywords: Agriculture and Agribusiness Industry
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Goldberg, Ray A., and Janis Lee Gogan. "Pioneer Hi-Bred: The Smart Hybrid." Harvard Business School Case 586-071, November 1985. (Revised June 1986.)
  • June 1984 (Revised November 1988)
  • Teaching Note

Deere & Co.: Industrial Equipment Operations, Teaching Note

By: Benson P. Shapiro
Teaching Note for (9-577-112). View Details
Keywords: Agriculture and Agribusiness Industry
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Shapiro, Benson P. "Deere & Co.: Industrial Equipment Operations, Teaching Note." Harvard Business School Teaching Note 584-127, June 1984. (Revised November 1988.)
  • December 1982 (Revised August 1986)
  • Case

Farmland Industries, Inc.: Opportunities in Barter Trade

By: Ray A. Goldberg
Keywords: Cooperative Ownership; Trade; Agriculture and Agribusiness Industry
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Goldberg, Ray A. "Farmland Industries, Inc.: Opportunities in Barter Trade." Harvard Business School Case 583-117, December 1982. (Revised August 1986.)
  • September 1981 (Revised September 1985)
  • Case

Toro Co. (D)

By: Walter J. Salmon
Keywords: Agriculture and Agribusiness Industry
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Salmon, Walter J. "Toro Co. (D)." Harvard Business School Case 582-034, September 1981. (Revised September 1985.)
  • September 1981 (Revised September 1983)
  • Case

Toro Co. (A)

By: Walter J. Salmon
Keywords: Agriculture and Agribusiness Industry
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Salmon, Walter J. "Toro Co. (A)." Harvard Business School Case 582-032, September 1981. (Revised September 1983.)
  • April 1990 (Revised December 1992)
  • Case

Cut Flower Industry in Colombia (Abridged)

By: James E. Austin
The Colombian Cut Flower Exporting Association faces several problems concerning local government regulations and import restrictions from the U.S. government. The Colombian Export Promotion Agency also faces decisions as to its policy stance toward the industry. View Details
Keywords: Trade; Governing Rules, Regulations, and Reforms; Policy; Business or Company Management; Agriculture and Agribusiness Industry; Colombia
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Austin, James E. "Cut Flower Industry in Colombia (Abridged)." Harvard Business School Case 390-109, April 1990. (Revised December 1992.)
  • August 1996 (Revised May 1997)
  • Case

Delta & Pine Land: Measuring the Value of Transgenic Cotton

By: Ray A. Goldberg and Charlotte A. Tasker
Discusses the joint venture between two companies with different capabilities: 1) technology provider and 2) transportation agent. Discusses how to capture value from joint venture and biotechnology: 1) who are winners and who are losers; 2) how much value can/should... View Details
Keywords: Agribusiness; Joint Ventures; Marketing Strategy; Supply Chain Management; Performance Consistency; Information Technology; Transportation; Valuation; Biotechnology Industry
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Goldberg, Ray A., and Charlotte A. Tasker. "Delta & Pine Land: Measuring the Value of Transgenic Cotton." Harvard Business School Case 597-005, August 1996. (Revised May 1997.)
  • 06 Nov 2012
  • First Look

First Look: November 6

accounting shift. Purchase this case:http://hbr.org/search/113018-PDF-ENG Viterra Ray A. Goldberg and Matthew PrebleHarvard Business School Case 913-401 As Mayo Schmidt's tenure as CEO of the Canadian-based agribusiness Viterra wound down... View Details
Keywords: Sean Silverthorne
  • January 1971 (Revised May 1984)
  • Case

Vlasic Foods, Inc.

The chairman of a successful pickle company is concerned with the organizational implications of continued growth. Affords an opportunity to analyze the corporate strategy and the management style of the chief executive. View Details
Keywords: Organizational Change and Adaptation; Management Style; Growth Management; Corporate Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry
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Ackerman, Robert W. "Vlasic Foods, Inc." Harvard Business School Case 371-307, January 1971. (Revised May 1984.)
  • January 2025
  • Technical Note

U.S. and Global Agriculture: The Next Four Years

By: Forest Reinhardt, Sarah Dankens and Natalie Kindred
Keywords: Food and Beverage Industry; Agriculture and Agribusiness Industry; United States
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Reinhardt, Forest, Sarah Dankens, and Natalie Kindred. "U.S. and Global Agriculture: The Next Four Years." Harvard Business School Technical Note 725-015, January 2025.
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