Agribusiness - Publications - Faculty & Research

01 Sep 2015
News

@Soldiers Field

Two hives, installed on the first-floor roof of Batten Hall, are home to Italian honeybees that have the capacity to produce 10 pounds of honey annually. They will be maintained by a local nonprofit dedicated to researching bee health. Young Me and the Moons, an ’80s... View Details

Keywords: Dwyane Wade

October 2006 (Revised May 2007)
Case

Academia Barilla

By: David E. Bell and Mary L. Shelman

Barilla, the world's largest pasta company, has introduced a new high-quality, high-priced product line that features a range of authentic Italian food products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier... View Details

Keywords: Supply Chain; Plant-Based Agribusiness; Brands and Branding; Decision Choices and Conditions; Family Ownership; Nutrition; Product Development; Investment; Food and Beverage Industry; Italy

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Clubs

Food and Agriculture Club

Keywords: Agribusiness; Agribusiness

January 2024
Supplement

Frank Cornelissen: The Great Sulfite Debate (B)

By: Tiona Zuzul and Susan Pinckney

In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between staying true to the tenets of the natural wine... View Details

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August 2023 (Revised January 2024)
Supplement

Arla Foods: Data-Driven Decarbonization (B)

By: Michael Parzen, Michael W. Toffel, Susan Pinckney and Amram Migdal

The case describes Arla’s history, in particular its climate change mitigation efforts, and how it implemented a price incentive system to motivate individual farms to implement scope 1 greenhouse gas emissions mitigation measures and receive a higher milk price. The... View Details

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01 Sep 2020
Cold Call Podcast

How to Launch a New Biosciences Product: Start Small or Dive in?

Keywords: Re: Jeffrey J. Bussgang; Pharmaceutical; Biotechnology

Article

Fixing Market Failures or Fixing Elections? Elections, Banks and Agricultural Lending in India

By: Shawn A. Cole

Keywords: Failure; Voting; Banks and Banking; Agribusiness; India

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July 2021
Teaching Plan

Shorefast: A Strange and Familiar Way to Reimagine Capitalism

By: Brian Trelstad, Wendy Smith and Natalie Slawinski

Teaching Plan for HBS Case No. 320-098. In 2006, Zita Cobb and two of her brothers, Alan Cobb and Tony Cobb, native Newfoundlanders, launched Shorefast to help grow another leg of Fogo Island’s economy. Like so many rural communities, Fogo Island’s fate was tied... View Details

Keywords: Place Making; Non-profit; Hotel; Economic Development; Tourism; Social Entrepreneurship; Nonprofit Organizations; Development Economics; Economic Systems; Tourism Industry; Canada

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Blog

How the Pandemic Changed Case Development in Latin America

visits," admitted Cal. "In-person meetings give us a chance to see things that we can’t see in a Zoom meeting—for instance, how people in the company interact. We also might have the chance to observe a company’s manufacturing or View Details

July 2009 (Revised October 2011)
Case

VeeV on the Rocks?

By: Joshua D. Margolis, Christopher Marquis and Laura Winig

Three pressing challenges (equity split, extent of commitment to social responsibility, and product discoloration) confront VeeV, the world's first alcoholic beverage infused with acai berries. Brothers Courtney and Carter Reum founded VeeV in 2007 and the firm has... View Details

Keywords: Quality; Food; Business Growth and Maturation; Ethics; Corporate Social Responsibility and Impact; Entrepreneurship; Business Startups; Equity; Food and Beverage Industry

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05 Apr 2016
News

A Business Plan with Spice

Emily Miller (MBA 2015) and Kimberly Jung (MBA 2015) both served in the US Army in Afghanistan. “We wanted to continue that service through a different avenue, which was through business,” Jung says in an interview on Chicago Tonight. That’s what brought the friends to... View Details

November 2003 (Revised January 2004)
Case

XS, Inc.

By: Ray A. Goldberg and Joan McRobbie

XS, Inc. created a seller and buyer Internet for the $200 billion farm supply industry. How can this start-up remain the nonpartisan hub of this network, and how will it aid in the traceability of the U.S. food system? View Details

Keywords: Internet and the Web; Food; System; Business Startups; Agribusiness; United States

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02 Jun 2010
First Look

First Look: June 2

scarcity of freshwater and farmable land, Brazil decided to leverage its wealth of both resources to attract global agribusiness players to the historically poor São Francisco Valley (SFV) in the country's northeast. To do so, Brazil... View Details

Keywords: Martha Lagace

Article

Marketing Complex Financial Products in Emerging Markets: Evidence from Rainfall Insurance in India

By: Sarthak Gaurav, Shawn A. Cole and Jeremy Tobacman

Recent financial liberalization in emerging economies has led to the rapid introduction of new financial products. Lack of experience with financial products, low levels of education, and low financial literacy may slow adoption of these products. This article reports... View Details

Keywords: Literacy; Insurance; Marketing; Decisions; Demand and Consumers; Financial Instruments; Emerging Markets; Education; Personal Finance; Agribusiness; Developing Countries and Economies; Innovation and Invention; Gujarat

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20 Dec 2022
News

Singing to the Corn

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, my name is Julia Hanna. I'm a writer for the HBS Alumni Bulletin, and in July I flew from Boston to Omaha to spend a day with Taylor Keen (MPA 1996/ MBA 1997), a professor of entrepreneurship at... View Details

31 Mar 2022
Blog Post

Setting Interns Up for Success at Your Startup

feel overwhelming. How will we integrate interns into the team? What project would drive the most value for our company and help the intern learn? Where do we start with this process? If these questions sound familiar to you and your company, learn from the team at... View Details

Keywords: Entrepreneurship