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Show Results For
- All HBS Web
(683)
- News (126)
- Research (482)
- Events (2)
- Multimedia (5)
- Faculty Publications (232)
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
definition of that for the layman? How long has the concept been around in marketing? Wathieu: The idea involves letting consumers take control of variables that are conventionally pre-determined by marketers: product characteristics, place of access, exposure to View Details
Keywords: by Martha Lagace
- Profile
Brian T. Bedol
knew was that life,” he said. With that foundation, it was no surprise that Bedol became a successful entrepreneur himself. After graduating from Boston University with a degree in communications, Bedol became an advertising copywriter... View Details
- 25 Apr 2005
- Research & Ideas
New Learning at American Home Products
in moving out of lower-value into higher-value paths as technologies and markets changed. Before World War II those managers became proficient in monitoring the processes of production and marketing in each of the different paths. After... View Details
- 20 Mar 2013
- Research & Ideas
How CEOs Sustain Higher-Ambition Goals
Xylem, which offers water technologies and services. "Sometimes it's one or the other, but we're trying to integrate the two. We don't want people to see it as turning away from higher ambition." On The Ground What kinds of strategies do... View Details
Keywords: by Dina Gerdeman
- 10 Dec 2014
- News
Front-Row Seat
battling it out over the issues of the day.” The Atlantic has been profitable for five years now, with advertising revenue up 40 percent over last year. For now, at least, all online content is free, including full articles from the print... View Details
- 02 Feb 2016
- First Look
February 2, 2016
Education By: Snook, Scott, and Rakesh Khurana Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50349 forthcoming Administrative Science Quarterly Environmental Demands and the Emergence of Social Structure: View Details
Keywords: Sean Silverthorne
- Web
Polaroid Films - Edwin H. Land & Polaroid | Harvard Business School
Running a Healthy Company Excerpt from audio recording of Edwin Land's 1946 message to employees of Polaroid. Featured Spots, 1954–1975 An early advertiser on television, Polaroid featured spots on the late-night talk shows of Steve... View Details
- 11 Dec 2012
- First Look
First Look: Dec. 11
unavailable at this time. Download the paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=43686 The Spatial Diffusion of Technology Authors:Comin, Diego A., Mikhail Dmitriev, and Esteban Rossi-Hansberg Abstract We empirically study View Details
Keywords: Sean Silverthorne
- Career Coach
Matt Spielman
Matt helped grow IAG Research, which became the arbiter of advertising effectiveness. IAG was acquired by Nielsen. Matt holds a B.A. in Economics from Columbia College and an M.B.A. from HBS. He earned his Executive Coaching... View Details
Keywords: Technology; Technology; Technology; Technology; Technology; Technology; Technology; Technology; Technology; Technology; Technology; Technology
- 06 Apr 2023
- Blog Post
Circularity in Denmark
our first visit, Sr. Director of Technology Soren Kristiansen walked us through the LEGO Group’s efforts to develop the next generation of blocks. Their team is working in parallel on bio-based and recycled plastics, iterating on... View Details
- 25 Mar 2014
- First Look
First Look: March 25
negative outcomes in knowledge and technology transfer. Business enterprises emerge both as important drivers of international economic growth and as significant agents in the divergent patterns of wealth and poverty that have... View Details
Keywords: Sean Silverthorne
- 30 Sep 2024
- News
The Making of a Streaming Sensation
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: When the Netflix series Geek Girl debuted this summer, it quickly became the second most-watched show globally on the platform. Based on the young adult book series by author Holly Smale about... View Details
- Web
Policy - Business & Environment
(not fact).” [13] “ Victory will be achieved when average citizens understand (recognize) uncertainties in climate science ” Industry internal document 1998 American Petroleum Institute [14] Example of advertisement used by Informed... View Details
- 26 Mar 2013
- News
Facebook's other first lady
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
In this article Gompers and Kovvali describe the research and provide recommendations for reaping the business benefits of diversity. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54692 July–August 2018 Harvard Business Review When View Details
Keywords: Dina Gerdeman
- 21 Dec 2010
- First Look
First Look: December 21
PublicationsHas the Shift to Stronger Intellectual Property Rights Promoted Technology Transfer, FDI, and Industrial Development? Authors:Lee Branstetter, C. Fritz Foley, and Kamal Saggi Publication:The WIPO Journal: Analysis and Debate... View Details
- 29 Sep 2015
- Research & Ideas
Work 3.0: Redefining Jobs and Companies in the Uber Age
relationship. With operations primarily online, their major expenses are technology and advertising. Labor costs are miniscule, because the workers who create revenue are independent contractors. In contrast, traditionally structured... View Details
- 05 Jun 2000
- What Do You Think?
What’s Happening to Our Patience?
advertising as well as other opportunities for multi-tasking while we await responses to our last click. Original Article We are witnessing a race to reduce the time required to fill the tank of a car with gasoline. Why, when Mobil... View Details
Keywords: by James Heskett
- 26 Jun 2000
- Research & Ideas
What’s an Internet Business Model? Ask a Health Care Professional
business: customers, products, value propositions, the capabilities and advantages any player brings that will allow the plans to meet success. And while businesses have always used a "platform" of technology of one kind or another to... View Details
- 20 Jun 2011
- Lessons from the Classroom
Fame, Faith, and Social Activism: Business Lessons from Bono
radio station distribution and the roller coaster of trying to generate "Top 40" hits); and they acquired a 10 percent ownership stake in Island Records worth $30 million when the record company was acquired by PolyGram in 1989. U2 was also innovative, understanding... View Details