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Show Results For
- All HBS Web
(1,127)
- People (2)
- News (285)
- Research (695)
- Events (4)
- Multimedia (1)
- Faculty Publications (275)
- 28 Oct 2014
- First Look
First Look: October 28
shown to users who performed similar searches, they find that Google's prominent placement of its Flight Search service increased the clicks on paid advertising listings by more than half while decreasing... View Details
Keywords: Carmen Nobel
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
and needs of significant numbers of customers? Or will it lead to the introduction of new products and services that fail because they are ahead of their time or based on misinterpretations of consumers' subconscious thoughts? What do you... View Details
Keywords: by James Heskett
William R. Kelly
than 750 offices in the United States, Canada, Europe and Puerto Rico. In 1986, in its 40th year of operation, Kelly Services was the first temporary agency to exceed $1 billion in revenues. View Details
Keywords: Services
- 09 Jan 2014
- Research & Ideas
Excerpt: ’Fortune Tellers’
and pointed to the future. These had various names, such as Babson's Composite Plot and the Harvard Economic Service's Index of General Business Conditions. Forecasters also devoted time to sales and marketing. Successful forecasting View Details
Keywords: by Walter A. Friedman
- Web
Introduction - The Product - The Human Factor – Baker Library | Bloomberg Center, Historical Collections
products. Independent ad agencies specialized in generating brand-name recognition for products through national advertising campaigns. Advertisements appearing in Ladies’ Home... View Details
- 13 May 2019
- Research & Ideas
The Unexpected Way Whistleblowers Reduce Government Fraud
contracts.” In fixed-price contracts, the supplier provides a product or service to the government at a fixed price. In cost-plus contracts, the supplier bills the government based on reported production costs and profit margin, making it... View Details
- 01 Dec 2017
- News
Case Study: The Doctor Deficit
small, regional employment agencies have existed in the space for decades. But Nomad’s digital marketplace is an innovation, allowing clinicians to advertise their availability and health care institutions... View Details
Keywords: April White
- 03 Mar 2008
- First Look
First Look: March 4, 2008
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708429 MINI USA: Finding a New Advertising Agency (A) Harvard Business School Case 508-041 Selling an intangible like View Details
Keywords: Martha Lagace
- 13 Nov 2012
- First Look
First Look: November 13
advertisers use in-house rather than independent advertising agencies and examines inter-industry variation in such internalization. Contrary to the widely held impression that... View Details
Keywords: Sean Silverthorne
- 02 Mar 2020
- What Do You Think?
Are Candor, Humility, and Trust Making a Comeback?
mentioning both positives and negatives of the card. The latter attracted not only customers who were more loyal and spent more money with the card, they were less likely to make late payments. In this case candor paid off, contrary to conventional thinking among some... View Details
Keywords: by James Heskett
- 20 Oct 2014
- Research & Ideas
Users Love Ello, But What’s the Business Model?
Edward W. Carter Professor of Business Administration, provide insights into the next generation of social networks, and what kind of network they'd build with unlimited funding. Q: How native is advertising to the social media space? Is... View Details
Jerry Della Femina
Della Femina was part of a new breed of executives that shook up the staid world of advertising in the late sixties. Wildly creative and eccentric, Della Femina pushed the envelope of provocative advertising... View Details
Keywords: Services
Stanley B. Resor
Though his wife Helen was the creative genius behind JWT’s ad campaigns, Resor was a pioneer in the business of advertising. Under his leadership, JWT became a leader, not only in print advertising, but also in radio advertising and... View Details
Keywords: Services
- 01 Jun 2015
- News
Leadership on a Global Stage
election, Jefferson was offered the position of Assistant Secretary for the Department of Labor’s Veterans’ Employment and Training (VETS) program. He served for two years as the CEO of VETS, a national agency whose mission is to assist... View Details
Keywords: Robert S. Benchley
- Fast Answer
Government Contracts
Service code (PSC) and NAICS. Federal Procurement Data System (FPDS) Google-like search to help you find federal contracts. Bloomberg Terminal Type BGOV then go to Agencies Historical Spending. You can drill... View Details
- 14 Sep 2009
- Research & Ideas
Understanding Users of Social Networks
Only difference: Piskorski has spent years studying users of online social networks (SN) and has developed surprising findings about the needs that they fulfill, how men and women use these services differently, and how Twitter—the newest... View Details
- Web
Cookie Information | HBS Online
parties to provide advertising tailored to your interests on other websites, apps and services you visit. Pixel tags (also called web beacons clear GIFs) are typically invisible tags placed on certain pages... View Details
David M. Ogilvy
Though he founded the advertising giant that is best known for its hard-sell approach, Ogilvy himself is known for his creativity and for championing the softer side of advertising. Despite the minimal profits earned by such an approach,... View Details
Keywords: Services
- 31 May 2013
- News
Seeing the Light
EVANS: A second career emerges from a lifelong avocation. Photo courtesy of Chip Evans For decades, Chip Evans (MBA 1973) was a Mad Man in Manhattan, doing account work for major Fortune 500 clients at iconic advertising View Details
- 01 Mar 2004
- News
Take 2: From Ad Copy to Cuneiform
executive vice president and director of the Ted Bates Agency in New York City (then among the top five advertising agencies in the world), managing the firm and million-dollar... View Details